This chapter defines tourism in brief and also the basic intro to the tourism concept

1. CHAPTER 1:
UNDERSTANDING
TOURISM
SITI MAHERA BINTI AHMATAMIN
FACULTYOF HOSPITALITY & TOURISM MANAGEMENT
UNIVERSITI MELAKA

2. LEARNING OUTCOMES
 Students may acknowledge the differences between tourism & recreation
 Students may identify four different perspectives of tourism
 Students may classify the components of tourism
 Students may explain well what arethe type of travelers
 Students may elaborate tourism concept in Islamic perspective

4. WHAT IS TOURISM?
 comprises the activities of persons traveling to and staying in
places outside their usual environment for not more than
one consecutive year for leisure, business and other purposes
(WTO)
International
tourism
(outbound &
inbound)
Internal tourism
Domestic
tourism
National
tourism

5.  temporary, short-term movement of people to destinations
outside the places where they normally live and work,
and activities during stay at the destinations

6.  the processes, activities, and outcomes arising from the
relationships and the interactions among tourists, tourism
suppliers, host governments, host communities, and
surrounding environments that are involved in the attracting and hosting
of visitors

7. WHAT IS RECREATION?
 action and activities of people engaging in constructive and
personally pleasurable use of leisure time

8. IS THIS TOURISM OR RECREATION????
Mark is an Australian
citizen. He live in Sydney
and working in Sydney
as well. Every weekend,
he will jog around the
lake nearby his house
and have some picnic
with his family.

9. TOURIST
BUSINESSES
PROVIDING
TOURIST
GOODS &
SERVICES
GOVERNMENT
OF THE HOST
COMMUNITY
HOST
COMMUNITY
PERSPECTIVES OF TOURISM

14. ISLAMIC PERSPECTIVE
Islamic Tourism is defined as a sphere of interest or activity that is
related to travel in exploring Islamic history, arts,
culture and heritage and to experience the Islamic
way of life

15. Tourist
behaviors
Travel
activities
Islamic
destinations
Products
Dimensions &
management