This document discusses various types of tourism in India including sustainable tourism, eco-tourism, rural tourism, heritage tourism, adventure tourism, and medical tourism. It provides examples of Indian states known for different types of niche tourism like Himachal Pradesh, Kerala, and Ladakh for eco-tourism. The document also discusses Meetings, Incentives, Conferences and Exhibitions (MICE) tourism in India and highlights top cities like Mumbai, Chennai, and Kolkata that have facilities to host MICE events.

1. SUSTAINABLE TOURISM,RURAL
TOURISM,ECO TOURISM AND HERITAGE
TOURISM
ADVENTURE TOURISM AND OTHER
NICHE PRODUCTS
PRESENTED BY
MANISH LAL

2. SUSTAINABLE TOURISM
 sustainable tourism is defined as ‘leading to
management of all resources in such a way that
economic, social and aesthetic needs can be fulfilled
while maintaining cultural integrity, essential
ecological processes, biological diversity and life
support systems’.

3. States of sustainable tourism
 Himachal pradesh
 Kerala
 Uttarakhand
 Sikkim

4. ECO TOURISM
 Ecotourism refers to tourism activities in
ecologicallysensitive areas in a manner that
conserves the environment and improves the well-
being of the local people.

5. Eco tourism States
 Ladakh,Jammu and kashmir
 Himachal pradesh
 Uttarakhand
 Arunachal pradesh
 Munnar,Kerala

6. DIFFERENT TYPES OF ECO-ZONES
 National parks-corbett national
park,bandhavgarhnational park and gir national park
 Deserts and grass lands-jaisalmer and the sam sand
dunes,talchaper and run of Kachchh
 Wetlands and lakes-chilika in orissa,tso moriri in ladah
and vembanad in kerala
 Rivers-along the ghats of varanasi
 Destination towns-leh in ladah,manali and shimla in
himachal pradesh,yecaud and ootacamund in tamil
nadu and gangto in sikkim
 Islands-andaman islands-haveloc and little andaman
in particular

7. RURAL TOURISM
 Rural tourism is defined as any form of tourism that
showcases the rural life,art,culture and heritage at
rural locations,thereby benefitting the local
community economically and socially as well as
enabling interaction between the tourisits and the
locals for a more enriching tourism experience.

8. States of rural tourism
 Puttur, Andhra Pradesh
 Shyam Gaon, Jorhat, Assam
 Chitrakote, Chhattisgarh
Hodka, Gujarat
 Ballabhpur Danga in Birbhum district, West
Bengal

9. Heritage tourism occupies a significant proportion
of the ‘cultural’ spectrum; therefore, heritage
tourism will often overlap with other tourism
products where historic or human influences are
significant;
Heritage tourism

10. States of heritage tourism
 Qutub Minar, New Delhi
 Taj Mahal, Uttar Pradesh
 Mahabodhi Temple, Bihar
 Khajuraho Group of Monuments, Madhya Pradesh
 Ajanta Ellora Caves, Maharashtra
 Konarak Sun Temple, Orissa

11. ADVENTURE TOURISM AND ITS NICHE
PRODUCTS
 Adventure tourism is generally referred to in the
context of activities like trekking, climbing, white
water sports, wilderness camping and safaris on
camel back, in jeeps or in cycles. India with its
natural diversity and its varied geographical and
climatic conditions is considered very conducive for
adventure tourism.

12. States of adventure tourism
 Rishikesh,Uttarakhand
 Sikkim
 Manali
 Gulmarg
 Arunachal Pradesh
 Aamby valley,Pune

13. MEDICAL TOURISM

14. INTRODUCTION
 Medical tourism can be broadly defined as
provision of 'cost effective' private medical care in
collaboration with the tourism industry for
patients needing surgical and other forms of
specialized treatment. This process is being
facilitated by the corporate sector involved in
medical care as well as the tourism industry - both
private and public.

15. WHY INDIA?
 India offers World Class Medical Facilities,
comparable with any of the western countries. India
has state of the art Hospitals and the best qualified
doctors. With the best infrastructure, the best
possible Medical facilities, accompanied with the
most competitive prices, you can get the treatment
done in India at the lowest charges.
 India is in the process of becoming the “Global
Health Destination”

16.  The major service providers in Indian medical
tourism :
 The Apollo Hospital, Escorts Hospital, Fortis
Hospitals, Breach Candy, Hinduja, Mumbai’s Asian
Heart Institute, Arvind Eye Hospital, Manipal
Hospitals, Mallya Hospital, AIIMS.
 In terms of location- Delhi, Chennai, Bangalore
and Mumbai cater to the maximum number of the
health tourists and are fast emerging as medical
tourism hubs.
 Nowadays medical tourism in India includes
advanced and life savings health care services like
open transpalnts, cardio vascular surgery,

17.  The rapid growth of the private sector over the
1980s and the emergence of a corporate health
sector in the 1980s was a part of the
comprehensive policy that choose to promote these
segments.
 As a part of medical tourism, India is recognized as
the cradle for the test tube babies and is popular
for surrogacy services .
 Over than these, India offer high tech cardiac,
paediatric, dental, cosmetic and orthopaedic
surgical services as well as the traditional healing
systems.

18.  The major service providers in Indian medical
tourism :
 The Apollo Hospital, Escorts Hospital, Fortis
Hospitals, Breach Candy, Hinduja, Mumbai’s Asian
Heart Institute, Arvind Eye Hospital, Manipal
Hospitals, Mallya Hospital, AIIMS.
 In terms of location- Delhi, Chennai, Bangalore
and Mumbai cater to the maximum number of the
health tourists and are fast emerging as medical
tourism hubs.
 Nowadays medical tourism in India includes
advanced and life savings health care services like
open transpalnts, cardio vascular surgery,

19. Meetings, incentives, conferences, and exhibitions
(MICE)
• usually planned well in advance
• large groups are brought together for a particular purpose
MEETING : coming together of a number of people in one place, to confer
or carry out a particular activity.
INCENTIVE - meeting event as part of a programme which is offered to its
participants to reward a previous performance.
CONFERENCE - participatory meeting designed for discussion,
fact-finding, problem solving and consultation.
EXHIBITION - Events at which products and services are displayed.

21.  Rich heritage, vibrant culture and its natural beauty already attracts
leisure tourists.
 With world class hotels and development of infrastructure, India is
now one of the top MICE destinations in Asia following closely on
the heels of Dubai, Malaysia and Hong Kong.
 India offers a healthy blend of culture, history, tradition, hospitality,
beauty coupled with modern amenities like deluxe and super deluxe
hotels and resorts that would appeal to the business traveller.
 International Congress and Convention Association (ICCA)
states:-
 India is 27th meetings market.
 The inbound MICE segment of India is growing at the rate of 15 to
29 per cent per annum.
 The conference market in India is valued at about $4.8 billion
INDIA as a MICE Destination

22. MUMBAI - MUMBAI HAS MANY MICE
FACILITIES. IT IS THE BUSIEST
CENTRE IN WEST INDIA AND HAS
MANY PRIME VENUES LIKE THE
RENAISSANCE HOTEL AND
CONVENTION CENTER.
CHENNAI - THE ITC PARK SHERATON,
LE MERIDIEN AND THE PARK
CHENNAI, CHOLA SHERATON,
FISHERMAN'S COVE, HOTEL
RADISSON AND TAJ CONNEMARA ARE
HIGH-END LUXURY HOTELS GEARED
TO HOST MEETINGS AND
CONVENTIONS.
KOLKATA - KOLKATA HAS MANY FIVE
STAR FACILITIES AND MORE ARE
COMING UP LIKE KOLKATA
CONVENTION CENTRE.