Comparative study of Malaysia & India Tourism

2. About India Tourism
• GDP 6.23%
• 5 million foreign tourist arrivals and 562
million domestic tourism visits
• Generated about US$100 billion in 2008
• India 6th in terms of price competitiveness
• 39th in terms of safety and security
• The growth rate in earnings in 2009 vis-a-vis
2008 was 8.3 per cent.

3. Malaysia Tourism
• 2009, ranks 9th among the top most visited
countries in the world, after Germany.
• Malaysia recorded 22,052,488 arrivals in 2008
• Successful campaign’s
• RM49, 561.2 million in 2008, an increase of
7.6% from the previous year.
• Safety
• Cultural diversity and multi-culturalism

4. Different types of Tourism in India
• Heritage Tourism
• Ecotourism
• Adventure Tourism
• Wildlife Tourism
• Pilgrimage Tourism
• Medical Tourism
• MICE Tourism

5. Tourism in Malaysia
• Cultural Tourism
• Adventure Tourism
• Medical Tourism
• Beach Tourism
• Agricultural Tourism

6. Facts & Figure (Tourist’s)
India
• Foreign Tst Arrivals
– 5.11 m
• Domestic Tourism
– 650 m
• FEE
– 54,960 crore
Malaysia
• Foreign Tst Arrivals
– 23.6 m
• FEE
– 49, 561.2 million

7. Tourist Arrival of India & Malaysia

8. Terrorism in Country

9. Marketing (India Tourism)
• International Campaigns
– Incredible India !
• Domestic Campaigns
• Other Promotions
• Online Initiatives

10. Marketing (Malaysia Tourism)
• International Promotion
– Malaysia Truly Asia !
• Domestic Promotions
– Zoom! Malaysia
– Xcape Holiday Packages
– Tourism Information Centres (TIC)
– Students’ Tourism Programme (3P)
– MICE advertising campaign
– Advertising, Brochures, etc

11. SWOT Analysis (Ind Tsm)
STRENGTH
• Natural and cultural diversity
• Demand-supply gap
• Government support
• Increase in the market share
WEAKNESS
• Poor support infrastructure
• Slow implementation
• Susceptible to political events
OPPORTUNITIES
• Rising income
• Open sky benefits
THREATS
• Fluctuations in international
tourist arrivals
• Increasing competition

12. SWOT Analysis (Mal Tsm)
STRENGTHS
• Outstanding nature
• Cultural diversity
• Good accessibility
• Good tourism facilities
• Safety
• English widely spoken
WEAKNESSES
• Service quality
• Low profit margin
• Environmental degradation
OPPORTUNUTIES
• Close proximity to Asian neighbours
• Better access through budget carriers
• World Heritage Site branding
• Youth travel
THREATS
• Regional safety
• Ignorance and prejudices
• Environmental degradation

13. Conclusion