India's tourism industry is growing rapidly, with foreign tourist arrivals up 13% in 2005. India is projected to have the second fastest growing tourism economy in the world until 2014. The government and private sector are investing $20 billion to expand air travel infrastructure, with the goal of handling over 90 million passengers annually by 2010. Various states such as Uttaranchal and southern states are experiencing over 25% tourism growth through aggressive marketing. In addition to cultural and beach tourism, India is developing new tourism products focused on rural experiences, medical tourism, and adventure tourism. The tourism industry benefits India's economy by generating employment and foreign exchange earnings with relatively low capital investment.

1. Tourism in india

2. India’s GDP will exceed
 Italy’s in 2020,
 France’s in 2020
 Germany’s in 2025 and
 Japan’s in 2035

3. Tourism growth in India
According to World Tourism Organization estimates,
India will lead in South Asia with 8.9 million arrivals by
2020
India is poised to emerge as the 2nd fastest growing
(8.8%) tourism economy in the world over 2005-14
according to the World Travel & Tourism

4. Foreign earnings
There has been a growth of
more than 13% in foreign tourist
arrivals at 3.9 million during
2005, up from 3.4 million foreign
tourists who visited India during
previous year.
Foreign exchange earnings from
foreign tourists were up by more
than 20% at $5,730.86 million in
2005, up from $4,769 million
earned the previous year.

5. Indian air travel to grow 20% each year for the next 5 years
Government and private operators will invest $20 billion in aircraft
and infrastructure over the next five years
Air India will be adding 68 aircraft to its present fleet, Indian
Airlines 43 and private airlines around 275
By 2010, Indian airports will be handling between 90 and 100
million passengers (59 million domestic & 35 million international
passengers)
Air travel and India

6. Tourist destinations
North East – States such as Sikkim,
Assam and Nagaland have
emerged as major players. The
major focus in 2005 was to develop
tourism infrastructure in the region.
New States – Uttaranchal attracted
14 million tourists and in 2004
witnessed a growth of 40% in 2005.
Major focus on marketing to attract
high spending tourists, initiatives to
create world-class infrastructure.
Beautiful South – Aggressive
marketing has helped achieve over
25% growth in tourism in southern
states. Andhra Pradesh and
Karnataka are witnessing an
upswing in foreign tourists.

7. Forms of tourism
Cultural tourism & Round Trips – covering the popular
circuits comprising of the Golden Triangle, Rajasthan, N. India
& in South the well known temples, backwaters & beaches.
Mass tourism – Goa is a tourism based economy and a
leader in this sector, is all set to promote mass tourism. Goa
also won the 2nd most popular winter destination in UK.
Commonwealth Games 2010 – the government is investing
in infrastructure, to further develop tourism in and around Delhi.

8. An all-year round destination.
Throughout the world,
India is perceived as a
October to April winter
destination.
Marketing initiatives by
both the Government
and the private sector
is now successfully
addressing & changing
this perception.

9. New Tourism Products
Monsoon magic - focus on months from April to
October
Rural & village tourism - the tourism ministry is
laying special emphasis on infrastructure development
in various rural destinations in India.
Medical tourism - the Indian Healthcare Delivery
market is estimated at US$ 18.7 billion. The industry is
growing at about 13 per cent annually.
Luxury tourism – e.g. Palace on Wheels, Palaces
Adventure tourism – with emphasis on eco-tourism

10. Benefits of tourism
There has been a positive change in perception
about the benefits of tourism in the minds of
planners, policy makers and as well as state
governments in India.
Tourism is now being seen as an engine of growth for
the economy and a key employment generator.
 Low Capital Investment in the trade.
 Imports earn foreign exchange.
 Cultural revival/ regeneration

11. Ecotourism in Kerala
There has been a major
growth in ecotourism that
is sustainable and
environmentally non-
invasive.
Resorts are designed
using local labour forces
and local materials.
Energy sources are
sustainable: cow dung
and wood

12. The market for Ecotourism
Ecotourism tends
to be geared to a
young and
wealthy market.
Activities are
marketed and life
style emphasised.

13. Medical tourism in India
Medical care in the USA and private health care in UK is very
expensive. India has well-trained doctors who will work for a
lower fee than they could expect abroad.
Medical tourism offers people the option of knee
replacements, hip replacements, heart care, cosmetic &
dental surgery in India.
Hundreds of people have treatment abroad, saving them a
great deal of money in treatment costs.

14. Presented by
Ankit Jaglan
AMIT JAGLAN