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2015 AIR TRANSPORT
IT SUMMIT
Arthur Calderwood
Senior Vice President
Marketing & Sales Operations
SITA
• Working in association with
Airline Business for 16 years
• Insight Sessions now in their 7th
year
• Sessions today emphasize the
importance of the connected
traveler
• Showing how airlines and
airports aim to meet their needs
throughout the journey
Insight Session A
• Launch of SITA's latest Airline IT Trends research
• Exploring how airlines are:
• meeting the demands for personalization
• easing passenger stress at pain points
• developing better communications to keep
passengers informed
Insight Session B
• How technology influences behaviour
• 83% of air travelers now travel with a Smartphone
• Human factors in technology adoption
Insight Session C
• De-stressing passenger processes
• Applying IT in new ways to engage with the
connected traveler
• Seeking to leverage IT to make time spent at
the airport less stressful, more enjoyable
Insight Session D
• Explore the potential for truly tailored
services on-board
• Use capabilities of today’s newest connected
aircraft
• Passengers will be connected throughout the
flight
DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request
only.
Source: presentation of Arthur Calderwood, SITA at the
2015 SITA Air Transport IT Summit, Brussels.
2015 Air Transport IT Summit

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Arthur Calderwood - Welcome to Air Transport IT Summit 17 June 2015

  • 1. 2015 AIR TRANSPORT IT SUMMIT Arthur Calderwood Senior Vice President Marketing & Sales Operations SITA
  • 2. • Working in association with Airline Business for 16 years • Insight Sessions now in their 7th year • Sessions today emphasize the importance of the connected traveler • Showing how airlines and airports aim to meet their needs throughout the journey
  • 3.
  • 4. Insight Session A • Launch of SITA's latest Airline IT Trends research • Exploring how airlines are: • meeting the demands for personalization • easing passenger stress at pain points • developing better communications to keep passengers informed
  • 5. Insight Session B • How technology influences behaviour • 83% of air travelers now travel with a Smartphone • Human factors in technology adoption
  • 6. Insight Session C • De-stressing passenger processes • Applying IT in new ways to engage with the connected traveler • Seeking to leverage IT to make time spent at the airport less stressful, more enjoyable
  • 7. Insight Session D • Explore the potential for truly tailored services on-board • Use capabilities of today’s newest connected aircraft • Passengers will be connected throughout the flight
  • 8. DISCLAIMER Any use, republication or redistribution of this content is expressly prohibited without the prior written consent of the Author. Permission to copy and reproduce content may be granted by the author, at their discretion, and by request only. Source: presentation of Arthur Calderwood, SITA at the 2015 SITA Air Transport IT Summit, Brussels. 2015 Air Transport IT Summit