The document discusses disruptive trends and technologies that will shape the digital agenda in the 2020s. It outlines how technology has progressed from mainframes and terminals in the 1980s to personal computers and local networks in the 1990s, the web and e-commerce in the 2000s, mobile apps in the 2010s, and how the 2020s will be defined by the Internet of Things, big data, and artificial intelligence. It argues that human language will become the new user interface as digital assistants powered by AI become more intelligent and conversations replace apps. Reality will also become blended as the physical and digital worlds increasingly converge.

1. Tomorrow’s Digital Agenda:
Disruptive Trends and Technologies
Greg Jones
WW Managing Director Travel & Hospitality

2. ……. But that’s not where we started

3. 1980s
Mainframes
/ Terminals
1990s
PC / LAN
2000s
Web / e-
commerce
2010s
mobile /
apps
2020s
iot/big
data/AI
intents:
payroll, accounts,
invoice, billing
intents:
resume, budget,
homework
intents:
find, learn, shop,
date, share, trade
intents:
location, directions,
real-time sharing
intents:
in the wild,
wherever users are
resolved by:
going to the
office
resolved by:
ordering disks
installing software
resolved by:
typing into a
browser
resolved by:
searching the app
store
resolved by:
intelligent data
marketplace
data:
from scattered
to organized
search:
from human
to app
reality:
from separate
to blended
ui:
from visible
to invisible

4. 1980s
Mainframes
/ Terminals
1990s
PC / LAN
2000s
Web / e-
commerce
2010s
mobile /
apps
2020s
iot/big
data/AI
intents:
payroll, accounts,
invoice, billing
intents:
resume, budget,
homework
intents:
find, learn, shop,
date, share, trade
intents:
location, directions,
real-time sharing
intents:
in the wild,
wherever users are
resolved by:
going to the
office
resolved by:
ordering disks
installing software
resolved by:
typing into a
browser
resolved by:
searching the app
store
resolved by:
intelligent data
marketplace
data:
from scattered
to organized
search:
from human
to app
reality:
from separate
to blended
ui:
from visible
to invisible

5. 1980s
Mainframes
/ Terminals
1990s
PC / LAN
2000s
Web / e-
commerce
2010s
mobile /
apps
2020s
iot/big
data/AI
intents:
payroll, accounts,
invoice, billing
intents:
resume, budget,
homework
intents:
find, learn, shop,
date, share, trade
intents:
location, directions,
real-time sharing
intents:
in the wild,
wherever users are
resolved by:
going to the
office
resolved by:
ordering disks
installing software
resolved by:
typing into a
browser
resolved by:
searching the app
store
resolved by:
intelligent data
marketplace
data:
from scattered
to organized
search:
from human
to app
reality:
from separate
to blended
ui:
from visible
to invisible

6. 1980s
Mainframes
/ Terminals
1990s
PC / LAN
2000s
Web / e-
commerce
2010s
mobile /
apps
2020s
iot/big
data/AI
intents:
payroll, accounts,
invoice, billing
intents:
resume, budget,
homework
intents:
find, learn, shop,
date, share, trade
intents:
location, directions,
real-time sharing
intents:
in the wild,
wherever users are
resolved by:
going to the
office
resolved by:
ordering disks
installing software
resolved by:
typing into a
browser
resolved by:
searching the app
store
resolved by:
intelligent data
marketplace
data:
from scattered
to organized
search:
from human
to app
reality:
from separate
to blended
ui:
from visible
to invisible

7. 1980s
Mainframes
/ Terminals
1990s
PC / LAN
2000s
Web / e-
commerce
2010s
mobile /
apps
2020s
iot/big
data/AI
intents:
payroll, accounts,
invoice, billing
intents:
resume, budget,
homework
intents:
find, learn, shop,
date, share, trade
intents:
location, directions,
real-time sharing
intents:
in the wild,
wherever users are
resolved by:
going to the
office
resolved by:
ordering disks
installing software
resolved by:
typing into a
browser
resolved by:
searching the app
store
resolved by:
intelligent data
marketplace
data:
from scattered
to organized
search:
from human
to app
reality:
from separate
to blended
ui:
from visible
to invisible

8. the era of machines is now
without screens to bloat them …
without humans to slow them …
with big data to empower them …
with personal data to inform them …

9. Human language is the new UI
Conversations
as a Platform Bots are the new apps;
digital assistants are meta apps
Intelligence infused into all interactions

10. Partnership on AI &
OpenAI

11. mixed is the new reality
reality has been binary up to now
the real and cyber worlds are merging

12. Creation & Design Training & DevelopmentAssembly & Manufacturing Communication & Understanding Entertainment & Engagement
Build great things

15. moving forward …
determine the intents you care about
understand when/where they first occur
capture them in digital form
locate the data to resolve them
deliver an amazing personalized experience

17. DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request
only.
Source: presentation of Greg Jones, Microsoft at the
2017 SITA Air Transport IT Summit, Brussels.
2017 Air Transport IT Summit