Air Transport IT Summit 2015 Industry Insight sessions

1. Ian Dawkins
SITA IT Summit 17 June 2015
Contextual engagements
at 30’000 feet

2. Connectivity starts with
passengers
1

3. BEFORE BOARDING IN FLIGHT
INFLIGHT GETTING OFF THE AIRCRAFT
Wi-Fi Internet is an essential amenity
Usage and expectations towards connectivity have evolved exponentially with the
new technologies and devices
© SITAONAIR 2015

4. Personal devices for all passengers
© SITAONAIR 2015
97% of passengers carry a PED onboard and they want it connected

5. Digital omnivores are always connected
© SITAONAIR 2015

6. The connectivity passengers expect onboard
© SITAONAIR 2015
Internet OnAir OnAir Play Mobile OnAir
• Check social media, email and surf the web
• Talk, text and tweet with inflight mobile services
• Watch movies, listen to music and receive news updates

7. FREE
Boost service adoption and
usage with matching trends in
Wi-Fi hotspot on the ground
User centric design enables tailored and
responsive experience for each passengers
regarding his global usage of Internet
Passenger connectivity as key point
of contact within passenger journey
before, during and after the flight
© SITAONAIR 2015
Free of charge
inflight Wi-Fi
Personalised user
experience
Integrated tool for digital
airlines programs
Match expectations and turn passenger benefits into
Airlines USP

8. Internet OnAir – Concept in motion
© SITAONAIR 2015

9. A good onboard experience is critical
© SITAONAIR 2015

10. Connectivity links
passengers and crew
2

11. © SITAONAIR 2015
Connectivity enhanced customer service

12. © SITAONAIR 2015
CrewTab Crew
Services
• Personalize the passenger and crew interaction with
real-time information
• Help create seamless passenger journeys by
automating flight and ground services using real-
time data, for example en-route baggage
information
• Real-time credit card authorization
• Reduction in paperwork and automation of reporting
Crew Retail Device
Management
Cabin Crew solutions

13. © SITAONAIR 2015
• 2,000 SITA OnAir iPad minis™ deployed across
the entire fleet
• Live customer data means enhanced customer
service
• Inventory management and live operational data
improves efficiency
• Digitizing paperwork, reducing weight and
streamlining back-office admin increases
accuracy and reduces costs
CrewTablets - Aeroflot

14. © SITAONAIR 2015
• More technology makes for
a happier passenger
• Next generation customer
service management tool
• CrewTab interacting with
passenger in-seat IFE or W-
IFE in a two-way
communication channel
• Passenger briefings
• Video announcements
• Passengers requests
CrewTablets:
interaction between crew and passenger

15. © SITAONAIR 2015
EFB EFB Weather
Services
• Improves flight safety and
efficiency
• Increases passenger
comfort
• Provides a better passenger
journey
Streamlined cockpit operations

16. Enhancing flight operations
© SITAONAIR 2015
AIRCOM
FlightMessenger
AIRCOM
FlightPlanner
AIRCOM
FlightTracker
AIRCOM
InformationServices

17. A real flight tracking product deployed
• Safety is paramount for airlines and their
passengers
• Air traffic control data is re-purposed to track aircraft
so airlines can:
− Follow aircraft positions
− Identify unexpected deviations
− Guaranteed tracking at 15 minute intervals, or
shorter
• Free flight tracking reporting during emergency for
SITA member customers
© SITAONAIR 2015

18. Live streaming of ‘Black Box’ data
• On-going trial with a major
European airline
• Immediate access to flight
data improves flight safety
and efficiency
• virtual Quick Access
Recorder (vQAR) data
transmitted during the flight
− over 2,000 flight parameters can
be sent direct in real time to flight
operations
© SITAONAIR 2015
Flight Deck Crew
Ground Handling Flight Ops Maintenance
In-flight connectivity Cabin crew

19. Aircraft health and maintenance solutions
© SITAONAIR 2015
Aircraft Health
Management
Digital
Maintenance
Aircraft Data /
vQAR
• Analysis of real-time aircraft data, avoiding
unplanned maintenance during turnaround and
improving reporting.
• Reduce maintenance time by automating
aircraft data distribution to support software part
updates.
• Ultimately provides a better passenger journey

20. Nose-to-tail connectivity
makes for a better
passenger journey
3

21. Narrowing the gaps in the experience
© SITAONAIR 2015
The user
• Understanding the needs the make it useful
• Make it attractive and desirable
• Design functions to make it useable
Our role
• Make it findable
• Make it Credible
• Make it Valuable

22. The connected aircraft provides nose-to-tail solutions
Aircraft Communications & Information Services
© SITAONAIR 2015

23. Flight Operations
Cockpit CrewCabin CrewPassenger Aircraft
Air Traffic Control
LINK ONAIR
Satellite inflight connectivity
AIRCRAFT OPERATIONAL COMMUNICATIONS
VHF, VDL2, Satellite aero connectivity
GATELINK
Wi-Fi at airport gate
SITA ONAIR GROUND INFRASTRUCTURE
OnAir network, AIRCOM ServerPlatform, AIRCOM ATN
Air framers ATC Airlines OEMs MRO
Data Distribution Services
Content
providers
© SITAONAIR 2015
The connected aircraft provides nose-to-tail solutions

24. © SITAONAIR 2015
Are you ready for the connected traveller?
Visit us at the demo area in the exhibition area

25. Simply connect to
www.sitaonair.aero
Ian Dawkins
CEO
SITA OnAir
71, av. Louis Casaï, PO Box 42
1216 Cointrin, Geneva, Switzerland

26. DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request
only.
Source: presentation of Ian Dawkins, SITA OnAir at the
2015 SITA Air Transport IT Summit, Brussels.
2015 Air Transport IT Summit