Business analytics can help the airline industry operate more efficiently by identifying potential issues before they become problems. It increases revenue by helping understand customer sentiments to increase bookings. Analytics also enables cost reductions through smart maintenance to avoid lost or damaged baggage and reduce delays. Some international airports have launched apps using big data and analytics to improve the passenger experience in real time. Benefits include better passenger experiences through personalization, boosting ancillary sales, and improved customer support. Examples of analytics include Lufthansa using VR to experience premium seating and United partnering with Amazon Alexa to manage flight experiences.

1. Business Analytics
DIGITAL AVIATION AND ANALYTICS
By ADITI SINGH
2037023

2. INTRODUCTION
• It serves as the right information at the right time and allows airline soperations to
operate at peak efficiency in the air ,on the ground and in the hanger .Add in the power
of data analytics to identify and correct potential issues before they become problems.
• In the complex world of commercial aviation operations,disruptions,delays, wasted time
and money are the form.
• Analytics removes the element of surprise.

3. Importance
• increase in revenue
Analytics help the industry to understand the sentiments of the customers and other
maintenance issues .by gathering meaningful data the airline industry can fetch more
bookings in the given time span.
• Smart maintenance :- baggage will no longer be the burden for the passengers and one can
travel freely without any hassle.
• Cost reduction
• It will benefit into cost introductions in several ways such as year lots of baggage get lost
which have to be repaid by the industry and thus tracking data helps avoid losing any
damage or delaying bags.
• Use cases
• With the help of Big data and analytics some international airport has launched few apps
where the customers or passengers can get information and support relevant to improve
the passengers' experience in real time.

4. BENEFITS
• It adds better passenger experience due to personalization and customisation.It uses multi-
channel to analyze behavioral data and provide personalized experience for travelers.
• It also helps boosting ancillary sales.
• Improved Customer support with digital airlines.
• The airline industry such as banking, healthcare ,automotive and others in the adoption of
emerging technologies and digital transformation.

5. EXAMPLES
• Lufthansa is using virtual reality headsets to enable passengers to experience
the airline's premium economy class services, seats and legroom before they
board which ahs sharply escalated the rates of upgrades from the regular
economy class.
• United airlines has a tie up with amazon and Alexa that manages the entire
flight experience fro their customers from receiving ongoing updates and offers
regarding their flights .to automating the check in process.