The document discusses Irn-Bru, a Scottish carbonated soft drink. It analyzes three of Irn-Bru's television advertisements, noting similarities and differences between them. All three ads use humor and portray Irn-Bru as providing a positive change or escape. However, they employ different storylines and styles to maintain variety and interest. The ads aim to entertain audiences while promoting Irn-Bru as a drink that improves situations. Research on the brand also uncovered its use of multiple advertising platforms and focus on comedy to distinguish itself from competitors.
The document discusses the process of creating an opening sequence for a film. It analyzes how the sequence establishes conventions, represents social groups, identifies its target audience, and challenges conventions of typical media products. Key points include using stereotypes to depict nerds and teenagers, choosing a target audience of 16-25 year olds interested in comedy, and distributing the product through a smaller media company called indiVision suited for alternative genres.
Our media product uses conventions of the horror genre including dramatic music that gets faster as tension rises, red coloring to connote violence, and characters that follow horror tropes. Our magazine cover and poster also use conventions like bold red fonts and atmospheric lighting while challenging some conventions through their atypical designs. Audience feedback on social media was limited but suggested our storyline and acting could be improved. New media technologies helped with research, planning, and documenting our process online.
Feedback from the audience feedback (!)- REVISED.jarcher1998
While the document's authors aimed to create a media product for a sophisticated audience, their audience feedback revealed this audience may have been overestimated. One member questioned costume inaccuracies, showing active engagement, but neither mentioned representations of the female protagonist. This could mean the audience was unable to fully notice representations due to stereotypical elements. Overall, the authors chose the right older, higher-income audience but could have better understood their preferences through more research and larger audience testing.
The document discusses the decisions made regarding distribution of a student media production called "The Longing". It was decided that the film would be produced by independent companies BBC Films and distributed by Pathé. These companies were chosen because they have experience with technological convergence and cross-media marketing. The document also compares "The Longing" to the social realism film "This is England", noting some ways the production could have been improved such as through more research on target audiences and holding actor auditions. Web 2.0 and social media would be key in marketing the film through its distribution phase.
The document discusses the conventions of the social realism genre that the filmmakers aimed to adhere to or challenge in their opening sequence. It examines the locations, actors, music, plot, characters, and other elements used and whether they followed genre conventions. It also analyzes how well the opening sequence established the narrative, explored social issues, and represented various classes. While several conventions were followed, the document notes some areas where conventions could have been better addressed or challenged, such as through editing choices, representations of gender and class, and consideration of crime genre conventions.
Ronald owns a jeep tour business in Pomerode called "Pomerode Jeep Tour". The summarizer had a conversation with Ronald to understand his business goals and opportunities for growth. The summarizer realized Ronald's business name limits him to just Pomerode, when the larger "European Valley" region offers more potential.
The summarizer prototyped changing the business name to "Pomerode Ecoturismo & Jeeptour" and designing a new logo to represent the broader region and additional activities like bike tours. Interviews with potential customers suggested they preferred the new logo's design and felt merchandise with it would sell well. Ronald and his partner liked the new logo and identity, believing it
The document provides research on the role of a trailer editor, including that the average salary is $244,000 per year but can vary depending on experience. Trailer editors use fast computers, keyboards, mice, headphones, and monitors along with software like Adobe Premiere Pro. The document also notes that it typically takes one week to create a trailer for a Hollywood movie.
As foundation portfolio media Evaluationharrodian1234
This document summarizes an evaluation of an AS Foundation media portfolio. It discusses how the media product uses and challenges conventions of real movies. It examines how exterior shots were used to conform to horror movie conventions while interior shots aimed to disturb audiences. The document also considers how the product represents certain social groups through clues in a character's apartment and how different distribution institutions may share the product. It analyzes the intended demographics and psychographics of the target audience and how different elements were designed to appeal to and identify with this audience. Finally, it reflects on technologies learned through the planning and filming process like using online maps to scout locations and improving camera skills.
The document discusses the process of creating an opening sequence for a film. It analyzes how the sequence establishes conventions, represents social groups, identifies its target audience, and challenges conventions of typical media products. Key points include using stereotypes to depict nerds and teenagers, choosing a target audience of 16-25 year olds interested in comedy, and distributing the product through a smaller media company called indiVision suited for alternative genres.
Our media product uses conventions of the horror genre including dramatic music that gets faster as tension rises, red coloring to connote violence, and characters that follow horror tropes. Our magazine cover and poster also use conventions like bold red fonts and atmospheric lighting while challenging some conventions through their atypical designs. Audience feedback on social media was limited but suggested our storyline and acting could be improved. New media technologies helped with research, planning, and documenting our process online.
Feedback from the audience feedback (!)- REVISED.jarcher1998
While the document's authors aimed to create a media product for a sophisticated audience, their audience feedback revealed this audience may have been overestimated. One member questioned costume inaccuracies, showing active engagement, but neither mentioned representations of the female protagonist. This could mean the audience was unable to fully notice representations due to stereotypical elements. Overall, the authors chose the right older, higher-income audience but could have better understood their preferences through more research and larger audience testing.
The document discusses the decisions made regarding distribution of a student media production called "The Longing". It was decided that the film would be produced by independent companies BBC Films and distributed by Pathé. These companies were chosen because they have experience with technological convergence and cross-media marketing. The document also compares "The Longing" to the social realism film "This is England", noting some ways the production could have been improved such as through more research on target audiences and holding actor auditions. Web 2.0 and social media would be key in marketing the film through its distribution phase.
The document discusses the conventions of the social realism genre that the filmmakers aimed to adhere to or challenge in their opening sequence. It examines the locations, actors, music, plot, characters, and other elements used and whether they followed genre conventions. It also analyzes how well the opening sequence established the narrative, explored social issues, and represented various classes. While several conventions were followed, the document notes some areas where conventions could have been better addressed or challenged, such as through editing choices, representations of gender and class, and consideration of crime genre conventions.
Ronald owns a jeep tour business in Pomerode called "Pomerode Jeep Tour". The summarizer had a conversation with Ronald to understand his business goals and opportunities for growth. The summarizer realized Ronald's business name limits him to just Pomerode, when the larger "European Valley" region offers more potential.
The summarizer prototyped changing the business name to "Pomerode Ecoturismo & Jeeptour" and designing a new logo to represent the broader region and additional activities like bike tours. Interviews with potential customers suggested they preferred the new logo's design and felt merchandise with it would sell well. Ronald and his partner liked the new logo and identity, believing it
The document provides research on the role of a trailer editor, including that the average salary is $244,000 per year but can vary depending on experience. Trailer editors use fast computers, keyboards, mice, headphones, and monitors along with software like Adobe Premiere Pro. The document also notes that it typically takes one week to create a trailer for a Hollywood movie.
As foundation portfolio media Evaluationharrodian1234
This document summarizes an evaluation of an AS Foundation media portfolio. It discusses how the media product uses and challenges conventions of real movies. It examines how exterior shots were used to conform to horror movie conventions while interior shots aimed to disturb audiences. The document also considers how the product represents certain social groups through clues in a character's apartment and how different distribution institutions may share the product. It analyzes the intended demographics and psychographics of the target audience and how different elements were designed to appeal to and identify with this audience. Finally, it reflects on technologies learned through the planning and filming process like using online maps to scout locations and improving camera skills.
The document provides an evaluation of a media product created by the author. It discusses how the product used and challenged conventions of real media. It examines the use of exterior shots, transitions, storyline, and costumes to conform to genre conventions. It also discusses how the introduction of multiple short scenes, handheld camerawork, and realistic storyline presented challenges. The document considers the audience for the product, including demographics and psychographics, and how the product aimed to attract its intended audience. It reflects on what was learned about planning, locations, costumes, lighting, research, and editing through the process of creating the media product.
Media Evaulation - Questions 2,3,5 and 6hiddendepths
The document summarizes the use of technology in constructing a psychological thriller opening sequence. It discusses how the group used a computer to plan, edit, and add effects to the sequence. They used a camera to film the sequence. Through this process, the group learned how to use video editing software like iMovie. They were able to improve the sequence by adding effects and changing speeds. However, technology also presented some limitations, such as not having advanced editing options. The document also discusses how technology helped at each stage of production but also held the group back at times, such as when it was raining and they couldn't film. Overall, the group learned about the importance of technology in constructing their media product.
The document summarizes the use of technology in constructing a psychological thriller opening sequence. It discusses how the group used a computer to plan, edit, and add effects to the sequence. They used a camera to film the sequence. Through this process, the group learned how to use video editing software like iMovie. They were able to improve the sequence by adding effects and changing speeds. However, technology also presented some limitations, such as not having advanced editing options. The document also discusses how technology helped at each stage of production but also held the group back when it rained and they couldn't film. Overall, the technology allowed the group to produce a higher quality opening sequence but also presented some challenges.
Postmodernism describes both an era and movement since the late 20th century marked by a departure from modernism across various fields. The document discusses how a documentary can take a postmodern approach even if it aims for realism by not exposing the filmmaking process. While the documentary does not show equipment or ask questions before interviews, it constructs reality through choices like using lapel mics that remove ambient sound and lighting equipment that adds highlights. During editing, footage and questions are chosen to shape a narrative from hardship to reward in the industry. [/SUMMARY]
The document summarizes a chocolate bar called Dual that contains both dark and white chocolate halves. It aims to appeal to fans of both types of chocolate. Each half is meant to represent different personalities - the white half for tranquility and the dark half for energy. This represents how people can have multiple personalities. The goal is for the Dual bar to appeal to everyone.
The document summarizes research done for a student film opening project. It discusses analyzing other film openings to understand techniques like establishing shots. It also discusses representing social groups like gender and youth in media. Research included film posters and titles to inspire the project's title card. The target audience is identified as ages 16-30 based on horror film statistics. Feedback was gathered through social media and surveys to refine the opening for the audience.
The document discusses the filmmaker's stop motion media product and how it does or does not challenge conventions. It describes choosing ordinary-looking characters to challenge stereotypes about villains. It aims to relate to audiences by having characters meet online and show dangers of interacting with strangers. Scenes were designed to portray victims as innocent and show psychological impacts of confinement. The filmmakers did not have time to further develop the plot and challenge more conventions.
The document summarizes the opening sequence of a student horror film project. It discusses challenges to horror film conventions through an immediately tense opening. Lighting and camera techniques were used to build suspense without revealing the killer. Youth characters were chosen to avoid assumptions and generate more mystery until the ending. Learning experiences included improving camerawork, editing, and using free online resources to add sound effects and titles.
The document provides an evaluation of a student's media product which includes a music promo video, DVD cover, and advertisement. Based on feedback from test audiences, the student made changes to better target their intended audience of 15-18 year old punk music fans. The music promo video was successful in conveying a horror-themed narrative that related to the song lyrics through effective use of lighting, camera work, effects and continuity. While the DVD cover and advertisement were also gothic and dark in tone, feedback indicated they could be further developed. Overall, gaining audience perspective helped the student improve their media products.
The document provides an in-depth analysis of how the student's media product challenges and develops conventions of real music videos and album covers.
For the music video, the student manipulated concepts from Green Day's "21 Guns" by using a chainsaw instead of guns. Camera angles, lighting, and shots from Three Days Grace's "Animal I Have Become" were also developed. Religious and Gothic imagery were incorporated to appeal to different audiences.
For the album cover, conventions like gloomy atmospheres, anti-establishment messages, and modern art themes from albums by Three Days Grace and The Used were developed further by using specific color schemes, imagery like a smudged eye, and an unfinished style.
The document provides an in-depth analysis of how the media producer's music video product uses, develops, and challenges conventions of real music videos and DVD covers. Some key points:
1) The music video borrows imagery like a chainsaw from the Green Day video "21 Guns" to portray a vivid narrative for the target audience.
2) Elements like mirrors, TVs, and candles enhance the punk genre's concept of rebellion against society and challenge audiences to look past superficial political messages.
3) Camera angles, lighting, and shots mimic those in the Three Days Grace video "Animal I Have Become" to create atmosphere and tension.
4) The DVD cover takes inspiration from albums like
The document provides an evaluation of a student's media product which included a music promo video, DVD cover, and advertisement. Based on audience feedback, the student learned that their target audience primarily listened to punk music and preferred horror-based narratives. Most of the audience downloaded music instead of buying CDs, and were aged 15-18 years old. The music promo video was well-received, achieving high ratings for its costume, lighting, story, camera work, effects, and continuity. The combination of the main and ancillary texts was effective as they shared a common gothic aesthetic and used similar images. The student used feedback to further develop their work and better appeal to their target audience.
The document provides three potential advertisement ideas for review. The first idea is for a poetry collection focusing on themes of love, lust, passion and innocence, filmed in peaceful suburban settings. It would reference Propp's character archetypes and Mulvey's male gaze theory. The second idea is for a unisex perfume called "Subversive" touching on gender non-conformity and diversity. It would reference Butler's queer theory. The third idea is for a liquid lipstick collection inspired by the moon's phases, filmed over varying lighting in one location, referencing representations of women and the LGBT community through queer theory and gender roles.
What kind of institution might distribute your mediaakeay1
The document discusses the choices made for producing and distributing the author's media product. They decided to work with independent institutions Studio Canal and Warp Films due to their experience with similar genres and focus on niche issues. These companies will provide financial support and distribution through various platforms. The author believes this was a good decision as the companies have a history of social realism films and will allow creative freedom. Other options like BBC Films and Pathé were considered but may have required more funding. The marketing strategy focuses on below-the-line techniques using websites and YouTube to promote to the target audience.
The document discusses costume and prop choices for a social realism drama. Costumes will use stereotypes through a hoodie and jeans to quickly convey the characters to the audience. A bag of fake cocaine will also be used as a prop to indicate the main character is involved in drug dealing, advancing the plot. Props provide viewers with clues about what the characters are doing. Stereotypical costumes and informative props are important conventions for social realism dramas.
- The audience provided some helpful feedback but did not strongly challenge the stereotypes portrayed in the film, suggesting the film's representations could have been clearer.
- Both audience members found the businessman character out of place and thought the working class character's kitchen was too sophisticated, indicating issues with how the working class life was depicted.
- The plot was confusing for both audience members to follow, suggesting it was too complex, though the primary member was interested to solve the mysteries.
The document provides information about the career of a film/video editor, including:
- Salaries for early career editors range from £19,000 to £26,000 per year depending on skills and ability to find regular work.
- Flexible hours are typical. Common employer types include film companies, broadcast companies, and post-production facilities.
- Recommended qualifications include degrees in communication/media, fine art, graphic design, or IT/multimedia. Important skills are attention to detail, creativity, ability to work as part of a team, and strong time management.
- Popular editing software includes Adobe After Effects, Premiere, and Final Cut Pro. Salaries can depend on the
This document provides information about creating an advertising campaign for Irn-Bru, a carbonated soft drink produced in Scotland. It discusses conducting research on Irn-Bru, its target audience, competitors, and existing advertising approaches. Market research is presented on Coca-Cola, Pepsi, and Irn-Bru drinkers. Ideas are generated for a new advertising campaign featuring a thirsty squirrel mascot. The campaign would include a TV ad, print poster, and advergame promoting Irn-Bru. Storyboards are included for the TV commercial.
- Irn-Bru is Scotland's other national drink and has been produced since 1901
- It was originally marketed as a healthy drink to boost energy due to poor sanitation, but is now known for its high sugar content
- The recipe is a closely guarded secret known by only 3 people, and Irn-Bru has had success with funny and memorable advertising campaigns centered around humor
The document provides information about first assistant directors in the film industry. It includes 10 facts about the role:
1) The average salary in the US is $45,000-$112,000. 2) Most work 12+ hour days. 3) Over 10 years there were 2977 first assistant directors in the UK. 4) Most UK first assistant directors work in London. 5) From 2005-2014, 83% of first assistant directors in UK fiction films were male. 6) Main responsibilities include scheduling, finding locations, and maintaining order on set. 7) They primarily oversee other assistant directors and production assistants. 8) Larger budget films employ more assistant directors. 9) Most have a bachelor's degree. 10
The document provides information on researching and creating an infographic about boom mic operators in film. It discusses sources used such as Wikipedia for general information on film jobs and an article specifically about boom operators. Research included learning about the different roles in film sound from Wikipedia and details of a boom operator's job from another source. Peer input was also gathered from someone with experience as a boom operator. The information collected will inform the creation of an infographic on boom mic operators.
This document provides information about magazine editing as a career, including average salaries, skills required, and factors that impact pay levels. It notes that the average salary for a magazine editor is £25,947 per year, with more experienced editors earning up to £80,000. While the gender pay gap is shrinking at higher levels, males still out-earn females at the associate level by 51% on average. Location, education level, and age also impact salaries, with editors over 40 making 38% more. The document lists software commonly used in magazine layout and provides sources for the information presented.
The document provides an evaluation of a media product created by the author. It discusses how the product used and challenged conventions of real media. It examines the use of exterior shots, transitions, storyline, and costumes to conform to genre conventions. It also discusses how the introduction of multiple short scenes, handheld camerawork, and realistic storyline presented challenges. The document considers the audience for the product, including demographics and psychographics, and how the product aimed to attract its intended audience. It reflects on what was learned about planning, locations, costumes, lighting, research, and editing through the process of creating the media product.
Media Evaulation - Questions 2,3,5 and 6hiddendepths
The document summarizes the use of technology in constructing a psychological thriller opening sequence. It discusses how the group used a computer to plan, edit, and add effects to the sequence. They used a camera to film the sequence. Through this process, the group learned how to use video editing software like iMovie. They were able to improve the sequence by adding effects and changing speeds. However, technology also presented some limitations, such as not having advanced editing options. The document also discusses how technology helped at each stage of production but also held the group back at times, such as when it was raining and they couldn't film. Overall, the group learned about the importance of technology in constructing their media product.
The document summarizes the use of technology in constructing a psychological thriller opening sequence. It discusses how the group used a computer to plan, edit, and add effects to the sequence. They used a camera to film the sequence. Through this process, the group learned how to use video editing software like iMovie. They were able to improve the sequence by adding effects and changing speeds. However, technology also presented some limitations, such as not having advanced editing options. The document also discusses how technology helped at each stage of production but also held the group back when it rained and they couldn't film. Overall, the technology allowed the group to produce a higher quality opening sequence but also presented some challenges.
Postmodernism describes both an era and movement since the late 20th century marked by a departure from modernism across various fields. The document discusses how a documentary can take a postmodern approach even if it aims for realism by not exposing the filmmaking process. While the documentary does not show equipment or ask questions before interviews, it constructs reality through choices like using lapel mics that remove ambient sound and lighting equipment that adds highlights. During editing, footage and questions are chosen to shape a narrative from hardship to reward in the industry. [/SUMMARY]
The document summarizes a chocolate bar called Dual that contains both dark and white chocolate halves. It aims to appeal to fans of both types of chocolate. Each half is meant to represent different personalities - the white half for tranquility and the dark half for energy. This represents how people can have multiple personalities. The goal is for the Dual bar to appeal to everyone.
The document summarizes research done for a student film opening project. It discusses analyzing other film openings to understand techniques like establishing shots. It also discusses representing social groups like gender and youth in media. Research included film posters and titles to inspire the project's title card. The target audience is identified as ages 16-30 based on horror film statistics. Feedback was gathered through social media and surveys to refine the opening for the audience.
The document discusses the filmmaker's stop motion media product and how it does or does not challenge conventions. It describes choosing ordinary-looking characters to challenge stereotypes about villains. It aims to relate to audiences by having characters meet online and show dangers of interacting with strangers. Scenes were designed to portray victims as innocent and show psychological impacts of confinement. The filmmakers did not have time to further develop the plot and challenge more conventions.
The document summarizes the opening sequence of a student horror film project. It discusses challenges to horror film conventions through an immediately tense opening. Lighting and camera techniques were used to build suspense without revealing the killer. Youth characters were chosen to avoid assumptions and generate more mystery until the ending. Learning experiences included improving camerawork, editing, and using free online resources to add sound effects and titles.
The document provides an evaluation of a student's media product which includes a music promo video, DVD cover, and advertisement. Based on feedback from test audiences, the student made changes to better target their intended audience of 15-18 year old punk music fans. The music promo video was successful in conveying a horror-themed narrative that related to the song lyrics through effective use of lighting, camera work, effects and continuity. While the DVD cover and advertisement were also gothic and dark in tone, feedback indicated they could be further developed. Overall, gaining audience perspective helped the student improve their media products.
The document provides an in-depth analysis of how the student's media product challenges and develops conventions of real music videos and album covers.
For the music video, the student manipulated concepts from Green Day's "21 Guns" by using a chainsaw instead of guns. Camera angles, lighting, and shots from Three Days Grace's "Animal I Have Become" were also developed. Religious and Gothic imagery were incorporated to appeal to different audiences.
For the album cover, conventions like gloomy atmospheres, anti-establishment messages, and modern art themes from albums by Three Days Grace and The Used were developed further by using specific color schemes, imagery like a smudged eye, and an unfinished style.
The document provides an in-depth analysis of how the media producer's music video product uses, develops, and challenges conventions of real music videos and DVD covers. Some key points:
1) The music video borrows imagery like a chainsaw from the Green Day video "21 Guns" to portray a vivid narrative for the target audience.
2) Elements like mirrors, TVs, and candles enhance the punk genre's concept of rebellion against society and challenge audiences to look past superficial political messages.
3) Camera angles, lighting, and shots mimic those in the Three Days Grace video "Animal I Have Become" to create atmosphere and tension.
4) The DVD cover takes inspiration from albums like
The document provides an evaluation of a student's media product which included a music promo video, DVD cover, and advertisement. Based on audience feedback, the student learned that their target audience primarily listened to punk music and preferred horror-based narratives. Most of the audience downloaded music instead of buying CDs, and were aged 15-18 years old. The music promo video was well-received, achieving high ratings for its costume, lighting, story, camera work, effects, and continuity. The combination of the main and ancillary texts was effective as they shared a common gothic aesthetic and used similar images. The student used feedback to further develop their work and better appeal to their target audience.
The document provides three potential advertisement ideas for review. The first idea is for a poetry collection focusing on themes of love, lust, passion and innocence, filmed in peaceful suburban settings. It would reference Propp's character archetypes and Mulvey's male gaze theory. The second idea is for a unisex perfume called "Subversive" touching on gender non-conformity and diversity. It would reference Butler's queer theory. The third idea is for a liquid lipstick collection inspired by the moon's phases, filmed over varying lighting in one location, referencing representations of women and the LGBT community through queer theory and gender roles.
What kind of institution might distribute your mediaakeay1
The document discusses the choices made for producing and distributing the author's media product. They decided to work with independent institutions Studio Canal and Warp Films due to their experience with similar genres and focus on niche issues. These companies will provide financial support and distribution through various platforms. The author believes this was a good decision as the companies have a history of social realism films and will allow creative freedom. Other options like BBC Films and Pathé were considered but may have required more funding. The marketing strategy focuses on below-the-line techniques using websites and YouTube to promote to the target audience.
The document discusses costume and prop choices for a social realism drama. Costumes will use stereotypes through a hoodie and jeans to quickly convey the characters to the audience. A bag of fake cocaine will also be used as a prop to indicate the main character is involved in drug dealing, advancing the plot. Props provide viewers with clues about what the characters are doing. Stereotypical costumes and informative props are important conventions for social realism dramas.
- The audience provided some helpful feedback but did not strongly challenge the stereotypes portrayed in the film, suggesting the film's representations could have been clearer.
- Both audience members found the businessman character out of place and thought the working class character's kitchen was too sophisticated, indicating issues with how the working class life was depicted.
- The plot was confusing for both audience members to follow, suggesting it was too complex, though the primary member was interested to solve the mysteries.
The document provides information about the career of a film/video editor, including:
- Salaries for early career editors range from £19,000 to £26,000 per year depending on skills and ability to find regular work.
- Flexible hours are typical. Common employer types include film companies, broadcast companies, and post-production facilities.
- Recommended qualifications include degrees in communication/media, fine art, graphic design, or IT/multimedia. Important skills are attention to detail, creativity, ability to work as part of a team, and strong time management.
- Popular editing software includes Adobe After Effects, Premiere, and Final Cut Pro. Salaries can depend on the
This document provides information about creating an advertising campaign for Irn-Bru, a carbonated soft drink produced in Scotland. It discusses conducting research on Irn-Bru, its target audience, competitors, and existing advertising approaches. Market research is presented on Coca-Cola, Pepsi, and Irn-Bru drinkers. Ideas are generated for a new advertising campaign featuring a thirsty squirrel mascot. The campaign would include a TV ad, print poster, and advergame promoting Irn-Bru. Storyboards are included for the TV commercial.
- Irn-Bru is Scotland's other national drink and has been produced since 1901
- It was originally marketed as a healthy drink to boost energy due to poor sanitation, but is now known for its high sugar content
- The recipe is a closely guarded secret known by only 3 people, and Irn-Bru has had success with funny and memorable advertising campaigns centered around humor
The document provides information about first assistant directors in the film industry. It includes 10 facts about the role:
1) The average salary in the US is $45,000-$112,000. 2) Most work 12+ hour days. 3) Over 10 years there were 2977 first assistant directors in the UK. 4) Most UK first assistant directors work in London. 5) From 2005-2014, 83% of first assistant directors in UK fiction films were male. 6) Main responsibilities include scheduling, finding locations, and maintaining order on set. 7) They primarily oversee other assistant directors and production assistants. 8) Larger budget films employ more assistant directors. 9) Most have a bachelor's degree. 10
The document provides information on researching and creating an infographic about boom mic operators in film. It discusses sources used such as Wikipedia for general information on film jobs and an article specifically about boom operators. Research included learning about the different roles in film sound from Wikipedia and details of a boom operator's job from another source. Peer input was also gathered from someone with experience as a boom operator. The information collected will inform the creation of an infographic on boom mic operators.
This document provides information about magazine editing as a career, including average salaries, skills required, and factors that impact pay levels. It notes that the average salary for a magazine editor is £25,947 per year, with more experienced editors earning up to £80,000. While the gender pay gap is shrinking at higher levels, males still out-earn females at the associate level by 51% on average. Location, education level, and age also impact salaries, with editors over 40 making 38% more. The document lists software commonly used in magazine layout and provides sources for the information presented.
This document provides information about the job role of a games artist. It outlines the key responsibilities such as creating visual elements for games like characters, environments, and textures. It also lists the necessary skills like drawing ability, knowledge of anatomy and architecture, and flair for color, composition, and modeling techniques. Different types of games artists are described, including concept artists who design worlds and levels, 3D modelers who build characters and objects, and texture artists who apply surfaces and visual effects. Finally, typical qualifications are mentioned, such as a degree in art or game-related qualifications.
Irn bru pro forma oliver keppie finishedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England earning an average yearly salary of £35,207, though some earn up to £63,970. Around 46% of animators go directly into the field after their education. Some key skills needed for the job include artistic ability, animation expertise, patience, communication skills, teamwork, attention to detail, and the ability to take direction. Getting a junior position or apprenticeship is a good way to break into the industry. There is currently a 26% skill shortage in animators.
The document provides information about infographics and discusses examples from The Infographics Show YouTube channel on topics like cheating in exams and kidnapping. It also includes research on the Scottish soft drink Irn-Bru, produced by Barr's. Research covers the drink's advertising history, controversies, market competitors, target audiences, and idea generation for potential new adverts, including a TV commercial, radio spot, and advergame. References are listed at the end to sources cited in the document.
This document contains summaries of several Irn-Bru advertisements across different media:
1) A print advertisement utilizes a black and white photo with witty pun text to appeal to teenagers. It contrasts serious imagery with upbeat text.
2) A billboard advertisement uses humor by depicting an Eskimo holding a stuffed animal on a spear, playing on the launch of Irn-Bru 32.
3) A TV advertisement from 2010 received complaints for showing animated animals having fun until being trapped in a butcher shop, satirizing the reality of the meat industry. It aligns with Irn-Bru's style of unconventional humor.
The document provides information about music video directors including their typical salaries, job requirements, and notable directors in the hip-hop genre. Salaries for music video directors range from $128,790 to $38,680 annually but most work is paid per project. Experience with video editing software and cameras is required as well as a creative mindset. Some big names in music video directing include Cole Bennett, Nicholas Jandora, and Kaylum Dennis.
Irn-Bru is a soft drink produced by A.G. Barr in Scotland. A.G. Barr uses humorous and unconventional advertising campaigns to promote Irn-Bru, though some ads have been controversial. Their ads aim to appeal to younger audiences and depict everyday Scottish situations in a comedic way. While controversial at times, the ads are intended to portray Irn-Bru as a drink that can help people cope with stressful situations and add levity to life. The retro animation style and mixing of cartoon and real elements have been effective techniques in Irn-Bru's memorable ads.
The document provides research on Irn Bru, including facts about its history and composition. It was first made in 1901 and is Scotland's second best-selling soft drink. Only 3 people know the secret recipe for Irn Bru, which has been handed down through generations. Research is also included on the target demographics, competition, and styles of advertising typically used by Irn Bru.
Irn-Bru is a popular soft drink in Scotland. Job requirements are listed for careers in the video game and animation industries, including facial animator and game designer. Skills and qualifications needed include experience with animation software like Maya, good communication skills, creativity, and a degree or relevant qualifications. Graphic designer roles involve creating visual designs, interpreting client briefs, meeting deadlines, and having a strong portfolio. Research is provided on A.G. Barr, the company that produces Irn-Bru, and their advertising approaches, which commonly use humor and portray luxurious lifestyles. Analysis is given of some Irn-Bru advertisements and how they appeal to audiences. Coca-Cola is identified
Effectiveness of my main product and ancillary tasks.LauraaRobinson
Laura Robinson created a poster and magazine cover to advertise a horror film trailer as part of her ancillary tasks. Both the poster and magazine cover used red writing and manipulated creepy images to convey a sense of danger and unease. The poster focused on the film's title in the center to grab attention, while the magazine cover emphasized hooks and storylines. Advertising through ancillary products is important for generating buzz and attracting audiences to see the full film.
Irn bru pro forma oliver keppie updatedOliverKeppie
The document provides information about the animation industry in the UK. It states that there are around 4,642 animators in England who earn an average salary of £35,207 per year, though some earn up to £63,970. About 46% of animators go directly into the field after their education. The animation industry in London employs around 56% of UK animators. Some key skills needed for animators include artistic ability, patience, communication skills, and attention to detail. Getting a bachelor's degree in fields like computer animation or graphic design can help one get a job as an animator. The animation workforce in the UK grew by 53% between 2004 and 2012.
The document provides information about the roles of a camera operator and director of photography in film production. A camera operator follows the instructions of directors and cinematographers, checks equipment, and guides performers on camera visibility. The director of photography oversees all filming aspects to achieve the visual identity of the film, working closely with the director and camera crew.
The document provides information about the roles of a camera operator and director of photography in film production. A camera operator follows the instructions of directors and cinematographers, checks equipment, and guides performers on camera visibility. The director of photography oversees all filming aspects to achieve the visual identity of the film, working closely with the director and camera crew.
This document summarizes Fern Disney's evaluation of their media product "Dolls Domain". Some key points:
1) The product develops conventions of real horror media by featuring scary female characters and child-like elements like dolls, playing into stereotypes.
2) G.E.A.R.S (Gender, ethnicity, Age, Religion, Socio-economic) were considered to create an inclusive product without focusing on one group.
3) The intended audience is teenagers and horror fans aged 15+, as younger viewers may find it distressing.
4) Lessons were learned about editing techniques like manipulating frames and adding filters to achieve the desired atmosphere.
The document provides details on pre-production planning for advertising a horror film campaign. It discusses using billboards, bus stops, and train stations to advertise. Color palettes can set atmosphere and mood. The film will include dark scenes, ominous music, and elements from films like Insidious and The Conjuring to invoke fear. Merchandise like cups and clothes will boost revenue. Social media will be used to generate exposure. Characters may represent struggles to give audiences someone to relate to. The goal is to create eye-catching billboards and ads around the city to get audiences interested before the film is viewed and boost sales and a fan base. Inspiration comes from classic horrors like Psycho that established format and
This document outlines the production plan and shooting schedule for a music video. Key elements include:
- Using green screen and visual effects to composite shadow demons and a glowing sword into scenes.
- Tracking in a new background landscape and neural pattern to alter the mood and setting.
- Shooting over three days on location in Whitby and at the actor's house, with scenes involving actors, props, and visual effect references.
- Crew includes a director, actors, cinematographer, and makeup artist.
- Week 1: The author begins planning their Final Major Project (FMP) by expanding on previous work from last year and highlighting areas for proofreading. They get further ahead in the project than originally planned.
- Week 2: The author has the week off from college. They touch up existing slides and watch films for research purposes.
- Week 3: The author begins corrections on pre-planning documents and does research on films relevant to their project. They also update their website. They feel stressed about upcoming deadlines.
Week 1-4: The student makes good early progress on their Final Major Project (FMP), getting ahead of schedule by expanding on previous work. They complete their proposal, influences research, and begin casting calls.
Weeks 5-8: Casting proves difficult with few responses. The student stresses over the reliability of potential actors. They complete their main research but struggle with secondary research. Casting is finalized with two leads.
Weeks 9-11: The student finishes their script draft and sends it to cast/crew for feedback. Progress is interrupted by the coronavirus outbreak, limiting their access to needed software and preventing filming.
Weeks 12-13: No work is done due
The document is a shot list for a film containing 29 shots. It details shots of various sizes (CU, ECU, MS, etc.) and camera movements (static, tracking, tilt-up, etc.) that show:
1) Tom getting drunk and calling Amber after James sets them up on a date, despite Tom's initial reluctance.
2) Amber agreeing to meet Tom at the cathedral. Tom runs late but eventually shows up.
3) The awkward first meeting between Tom and Amber as they walk together, with neither knowing what to say at first. Amber suggests getting food.
The document is a shot list for a film containing 29 shots. It details shots of various sizes (CU, ECU, MS, etc.) and types (static, tracking, tilt-up, etc.) showing interactions between characters Tom and Amber. The shots show Tom getting drunk after a disappointing art project, taking James' advice to call Amber, and rushing to meet her late. Amber agrees to meet despite Tom's drunken call. The list ends with Tom nervously meeting Amber and suggesting they get food, and Amber agreeing.
This budget plan allocates £420 total for the 'Blue and Yellow' project. £120 is budgeted for food and travel, with £106 allocated for sandwiches and travel costs for shooting on days 1, 2, and an extra day. £300 is budgeted for equipment, props, and costumes. Equipment includes a boom pole for £99 and other props like an easel and art supplies. Costumes include various items of clothing for the characters Baillie and Ellen, coming to a total of £179.50 for equipment, props and costumes.
- Week 1: The author makes an early start on their Final Major Project (FMP) by expanding on previous work from last year where they received a distinction grade. They highlight areas for proofreading.
- Week 2: The author has the week off from college. They touch up existing slides and watch films for research purposes.
- Week 3: The author begins corrections, product research, and updates their website, which takes half the week. They feel stressed about deadlines but are ahead of schedule.
This document provides a schedule and plan for Matthew-Burniston's Final Major Project (FMP). It outlines each week of the project, from pre-planning to evaluation. In the first few weeks, Matthew plans to develop concepts, research influences, conduct audience research, and draft scripts. During the middle weeks, he will focus on pre-production tasks like location scouting, costumes, and casting. Production will occur in weeks 14-15, with editing and post-production in subsequent weeks. Evaluation will take place at the end, assessing technical, aesthetic, and audience qualities. Matthew's chosen concept is a short film about a struggling artist who finds inspiration and romance.
The document outlines Matthew-Burniston's schedule and plans for their Final Major Project (FMP). It includes 24 weeks of planning, pre-production, production, and post-production activities. Key aspects include researching film techniques, developing character profiles, location scouting, filming, and editing. The goal is to direct a short romantic comedy film inspired by Van Gogh's use of color and The Beatles' music, applying skills developed in previous projects to tell a visual story that evokes emotion in audiences.
Matthew Burniston is proposing a short film project titled "Blue and Yellow" to be completed by 24 weeks. The film will follow an artist struggling with mental health and his lifelong goal of achieving success in his art. It will explore how color and costumes can reflect the characters' emotions. Burniston will conduct research on color meaning and film techniques, as well as interviews to develop authentic characters. He has created a schedule covering pre-production, production, and post-production tasks like script drafting, location scouting, editing, and evaluation. The project will be evaluated through weekly diaries, peer and self-reviews to improve his skills and future work.
The document outlines a film project proposal that will be heavily inspired by the life and artwork of Vincent Van Gogh. The key points are:
1) The project aims to tell a story through visual storytelling and details, using color in a way that is linked to Van Gogh's work.
2) Influences for the project include the dialogue, comedy, and transitions of Edgar Wright as well as the visuals and quirks of Wes Anderson. Research will also draw from Van Gogh's paintings to drive the visuals of the film.
3) The goal is to make the audience feel a spectrum of emotions from joy and laughter to sadness to empathize with characters, and to
This year the author again attended the Aesthetica film festival in York and had a more positive experience than the previous year. Some of the films shown had more colorful stories, such as a documentary about a village in Africa with severe pollution problems that focused on the lives of the people. Another favorite was an animated short film about pollution in the sea that started normally but progressively showed that everything was made of trash. The author also attended master classes this year, including one by cinematographer Dick Pope, who provided some interesting insight but tended to ramble.
Matthew is currently studying Creative Digital Media at York College and hopes to specialize in film next year. His long term goal is to work as a director of dramas and films. He has always wanted to do something creative, particularly in the film medium of bringing stories to life. He admires the work of directors like Edgar Wright and Stanley Kubrick. Matthew enjoys analyzing what makes his favorite shows and movies effective and is always looking to expand his skills and understanding.
The document discusses the author's passion for storytelling and film from a young age, which has led them to pursue directing. They have been developing their filmmaking skills in college through personal projects, and hope to attend university to further improve their skills and work professionally. The author enjoys all aspects of filmmaking but particularly enjoys the pre-production and planning stages. For their final college project, they aim to produce their first proper short film. Ultimately, the author wishes to pursue a career in directing, specifically in the independent film industry.
Matthew is applying to university to study filmmaking and further develop his directing skills. He has a passion for film from a young age and has been studying creative media at college, achieving two distinctions. He hopes university will provide resources and time to improve his skills and work on building a portfolio to help him pursue a career as a director. He has considered various filmmaking courses and believes Leeds Beckett University would be the best fit.
FRAZER has just ended a phone call with his friend TOM about getting over his ex-girlfriend. FRAZER goes to the park to clear his head. At the park, he sits on a bench next to a girl named LUCY. They strike up a conversation where LUCY learns that FRAZER writes stories in his notebook. LUCY gives FRAZER her phone number before leaving. As she walks away, FRAZER crosses out the "less" in "hopeless" written in his notebook, changing it to "hopeful".
This document discusses auteur theory in cinema and analyzes the directorial styles of Wes Anderson, Edgar Wright, and Steven Spielberg. It explains that auteur theory posits that a director's personal style and preferences are visible across their body of work, allowing their films to be identified without viewing the credits. The document then analyzes elements that are consistent across each director's films, such as Anderson's use of symmetry, color schemes, and father-son themes; Wright's casting of Simon Pegg and Nick Frost, montage sequences, and transitions; and Spielberg's use of John Williams scores, emphasis on childhood, shot reaction sequences, and long takes.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
2. Info-graphic Research:
For my "info-graphics" I'll be researching graphic design – digital artwork.
Notes:
• Photoshop is one of the best software's to use for is and the ones that's widely used for digital artwork – such as film
and TV's artwork for posters and thumbnails.
• Illustration, photography and video production are all play part a part in graphic design.
• Typography: "the style and appearance of printed matter" - Google.
Things required to become a graphic design:
• Understand how to core design plans, with advanced techniques to visually communicate my ideas.
• I'll need an understanding of Typography.
• I'll also require real world experience on handelling both time well under real world preasures with industry/client
brief's.
• Most importantly, I'll need a strong skill set in order to both prove and preform within the industry.
3. Info-graphic Research:
As well as doing research through websites, I went out and searched for first had information from proffesional graphic
designers I like.
Lee Binding:
• I asked him on how he got himself out there as an artist – He replied with saying he hand no real advice other than
keeping at it. He also told me that he believes twitter was the source of his growth – rather than Instagram (the way I
was attempting to share my art work and grow my reputation as an artist.)
• Another way he started his career was through someone's requirement of artwork – however he wouldn't really
recommend it as that was 20 years ago. What he does recommend is stay at it (again) and be nice - as it's just as
important, because people will come back to you if you were patient and good and nice to them.
• On top of that he advices having a portfolio that contain a diverse range of styles – rather than sticking to a limited
range, show you can use a range of styles to suite them – as it makes you stand out further.
Will Brooks:
• In asking him how he started his career of – he replied, saying he started the run of his career going round a bit –
studding television production at university and did some work for Blue Peter, with a few other bits before he started
work on. However he truly started out by doing design work as hobby, followed by being asked to do some design
work for the Doctor Who Experience, which further lead onto Big Finish, then Titan asked him to create the covers for
their releases.
• The best advice he said he could give was to just stick at it, keep expanding my skills (as there is so mcuh I to learn and
expand upon- going as far to state that he still learns new things daily...)
4. Info-graphic Bibliography:
• Creative Technology Educators . (2016). Graphic Design vs Digital Design. Available:
https://www.ait.edu.au/blog/graphic-design-vs-digital-design. Last accessed 13th September 2018.
7. Client research:
My client is John R Nicolson, who's the chairmen of AG Barr, who produces the beverage – Irn-Bru.
They choose to advertise their products in a vast range of mediums – such as the TV adverts (produced by Leith - "Goth
Holiday," February 26th, 2009; "Gets You Through," April 30th, 2012; "Get a Trip" May 27th, 2015;) the outdoor company
(also made produced by Leith "Made of Irn" May 9th, 2016.)
The TV adverts are produced in the context of trying to make the audience laugh, whilst also making out that Irn-Bru is
such an amazing drink that it can solve your problems – in the adverts the main character is having a dramatically bizzar
and comical experience (e.g. a man goes back to his place, to find that his girlfriend made the place pink and fluffy - "Gets
You Through,") however the only the character copes with such a situation is to take a sip of Irn-Bru making the drink
appear to the audience as a miracle worker.
Website Used:
• https://www.campaignlive.co.uk/the-work/advertiser/irn-bru/7461
8. Advert 1:
Link:
https://www.youtube.com/watch?v=ru2EvSgrnP4
Line of appeal:
• Comedy & humour - As the situation he's in is so over the top
(and almost quite cartoonish – for example her children are almost
exact copies her,) to the point it becomes funny to the audience.
• Luxurious - As the drink in the advert is proposed us as a luxury –
in the way that it's so good it helps you get over/overcome any
situation...
Analysis:
As the main character is thrown into a (comically-) over the top
Sicario – in which a sweet and scrawny lad goes on a date (expecting
to find someone perfect) to find a tough woman – who's double his
size (e.g. a complete contrast to him,) making the lad intimidated in
by.
They try and sell the product to us by the point that, despite the
situation he's in, Irn-Bru get him through – e.g. it's that a good.
9. Advert 2:
Link:
https://www.youtube.com/watch?v=gOO0Xlf6Ang
Line of appeal:
• Comedy & humour - Going from a quite campy (like old Disney
cartoons you watched as a kid,) to avert you expectations at the
end (becoming dark,) as he lead all the cartoon representations of
cute animals to his butchers.
• Luxurious - As when he drink Irn-Bru at the start of the video, the
world moves from it's much duller and greyer form to a much
happier and optimistic – thus making the product appear to
change life for the better.
Analysis:
Commercial starts of quite dark and miserable, only to see the work
change around him (in contrast,) to the previous one – becoming
quite campy and optimistic – thus promoting Irn-Bru as this really
positive drink.
10. Advert 3:
Link:
https://www.youtube.com/watch?v=uT_m1aYyWPA
Line of appeal:
• Comedy & humour - The commercial becomes funny by averting
your expectations – because there goths (stereotypically,) you
expect them to be really miserable, however after drinking the Irn-
Bru.
• Luxurious - As it advertises itself as drink as a force of positivity –
as it transforms these (stereotypically) miserable goths and makes
them cartoonish-ly smiley and happy (working in contrast as before
– e.g."feel phenomenal."
Analysis:
(Much like the other Irn-Bru advert – with the butcher,) the advert
stars of quite down and depressing (a typical goth scene, with gothic
bell music playing within the background,) before a mother
(contrasting to the goths,) brings a tray with snack and Irn-Bru (clearly
displayed to the audience – as this is an advert for the drink.) Soon
after the goths take a sip from the drink – as we watch there mood
completely change (from miserable, to overjoyed – allowing the
audience to be provided with a mentally positive link with the Irn-Bru)
11. The Adverts:
Running themes and comparisons:
One of the running theme's in the Irn-Bru adverts is the humour – apposed to a lot of competitors within the drinks market (such
as Pepsi and/or Coca-Cola,) meaning as far as adverts go, they stand out from their competitors. To create their humour they like
to be obscene and push the boundaries - whilst keeping it tame enough to not go as far to offend someone (-again allowing them
to stand out and even become iconic – in their own style.)
Another similarity is that all of these adverts are linier – flowing a straight forward story –from start to finish.
Furthermore, the advert plays on the expected and twists those expectations – for a comical affect, and because of these twists
are used through out the Irn-Bru adverts, we as the audience can't help but be drawn into the adverts (for both the humour, and
the twists – to see what happens,) meaning we sit quite happily through the adverts – rather than most, in which, we tend to
avoid.
Finally, like most adverts, they need to sell the drink to audience – as well as, getting their name out there as a brand. To sell us
the drink they use the drink as either a comping mechanism (as seen in "Advert 1" - "Gets You Through,") or it brings the positive
twist on either the world ("Advert 2") or characters ("Advert 3" - "Goth Holiday,") - e.g. either way it is shown as product that
makes things a lot better – as all adverts do (both in and out of the market,) as the purpose of the advert is to sell it to the
audience.
(One company that plays with a similar style to that of Irn-Bru, is Specsavers, following the twists and humour, whilst always
leading into the company's slogan - "Should of Gone to Specsavers...")
12. The Adverts:
The differences:
Despite Irn-Bru taking up a particular style, they still have to apply differences and changes within the adverts – to prevent it from
feeling stale (-as can seen with adverts – such as "Go Compare.")
"Advert 1" - was made in a batch of adverts that ran in 2012 by Leith -"Gets You Through." Whilst all keeping to the same style
and premise, the three advert's have use somewhat different story lines, and were all shown at the same time - meaning they
had variation to choose from when they aired them, preventing them from getting overdone – as most adverts can when
constantly repeating the same one through the duration of a program.
"Advert 2" - Now the second advert I looked after followed a different style – using a darker twist at the end – though be it still
comical. We start of with negative change - before the drinking Irn-Bru, then a positive change is brought on after. However the
has more of story structure to it – having a start to a more rounded up finish (with the animals being led into the butchers) -
unlike the "Gets You Through" adverts.
"Advert 3" - For the final advert I looked at (-"Goth Holiday") the advert is a lot more simplistic (compared to the rest,) whilst still
taking of the positive change (as was used for - "Advert 2.") On top of this, this advert only has one speaking line – using two
word - "there you go," in the entire advert's duration.
(E.g. these adverts all keep the same theme, whilst still providing change – enough so that they can still stay refreshing.)
13. Market research:
One of the biggest competitors to Irn-Bru is Coca-Cola – being one of the biggest soft drinks on the market (amounting to
"3.5 billion U.S. dollars" in revenue in 2017.)
Websites Used:
• https://www.statista.com/statistics/264423/revenue-and-financial-results-of-coca-cola/
Colour Scheme: Running Theme's In Advertising: Slogan:
Irn-Bru Orange and blue. Comedic. "Irn-Bru get you through."
Coca-Cola Red and white. Positvty and sharing. "Taste the feeling."
Though the colour
scheme's in both Coca-
Cola and Irn-Bru aren't
the same (in colour's,)
they both do use a
simple colour schemes,
with a main colour and
secondary colour – e.g.
red and white or
orange and blue.
Unlike Irn-Bru, Coca-Cola, doesn't really
bring a theme or stlye to the markey (when
advetisting,) - however their more recent
adverts sell them selfs on sharing the soft
drink. Wheres with Irn-Bru they have quite a
consistent trend of comedy that usually
pushes the bounderies –without becoming
offensive. Furthermore, Irn-Bru being made
in Scotland (and being the only place it's the
most popular drink-) they impliment very
sterotypical Scottish accents – almost like
they're poking fun at them sleves?
Both being soft drinks, they both
focus on the quality of their drink
– Coca-Cola suggesting it's so
good that it give you a
feeling; where's with Irn-Bru
suggesting it's so good it gets you
helps you get through life – also
in reffrence to the line of adverts
"Gets You Through," by Leith in
2012.
14. Audience research:
As can be seen on "YouGov" profiles (as well as being made and
produced in Scotaland) the brand take a very Scotishly Left winged
politically – within their customer base.
Furthermore there customers tend to be quite young and slihgtly
more male, than female.
Websites Used:
• https://yougov.co.uk/opi/browse/Irn_Bru
15. Audience research:
Observation: I found out that my main audience is built up of a male audience – at 77.78%/7 out of the 9 people who did my questionnaire, with the rest
being females 22.22%/2 out of the 9 people who did my questionnaire.
What this says about my audience: This suggest and possibly goes as far as to prove that my main audience are my class – as this comes closer to the gender
ratio in my class.
How will this product appeal to this audience: To help my product succeed more with given demographic, I will make my primary appeal towards a main
male audience – as that would help insure more that my product would win over the main majority. However, I will also channel a smaller amount of appeal
towards the female audience – to make my product less exclusive and more inclusive instead.
16. Audience research:
Observation: I found out that my primary audience are 16 to 18 year olds – at 88.89%/8 out of the 9 people who did my questionnaire, and with 21 or older
being my secondary audience – at 11.11%/1 out of the 9 people who did my survey.
What this says about my audience: This again, helps back up my previous theory – that the majority of my audience are likely my class. Furthermore, 16 to
18 being my age demographic, it'll be much easier to appeal to, as I can essentially appeal to my self – as I fit into this demographic.
How will this product appeal to this audience:
• Primary Audience: I will be appealing to this age demographic with my slightly immature and random humour – that I know would appeal to me. E.g. I
will use stereotypes to motivate the humour in my advert – in original tradition of the Irn-Bru adverts, becoming more like a sketch than an advert...
• Secondary Audience: To appeal too this audience more I will try to add real world issues – issues that who a slightly older generation will get (e.g. 21 or
older...)
17. Audience research:
Observation: The best potential way to sell to an audience – or help sell to an audience that doesn't really take to soft drinks is to bring down the prices and
a better flavour....
What this says about my audience: Because a small fraction of the audience doesn't like soft drinks, meaning that I would be attempting to appeal to some
people that wouldn't like the product that I'm trying to promote/push...
How will this product appeal to this audience: With these results, I can take into account that 22.22% of the results won't matter as much as the 2 out of
the 9 people don't like soft drink – the product I'm trying to sell.
18. Audience research:
Observation: The main majority of my audience (55.56%/5 out of the 9) choose to have soft drinks a lot of the time, with majority of what's left (22.22%/2
out of the 9) choose to hardly ever drink soft drinks.
What this says about my audience: With the result I got back from my audience, I can identify that a lot of my audience drink soft drinks, with just over half
of my audience drinking soft drinks a lot – and even though a small fraction of my audience (11.11%/1 out of the 9 people drink soft drinks,) meaning that
it'll be easier to appeal to my audience – as the fit under the demographic of Irn-Bru – e.g. a soft drink.
How will this product appeal to this audience: With this given demographic, it means I can advertise to the soft drinks market and still capture the majority
(88.89%/8 out of the 9 people in my audience.)
19. Audience research:
Observation: Irn-Bru receives 47% average approval rating from my audience.
What this says about my audience: Despite the majority of my audience drink soft drinks are quite popular amongst my audience, this shows that Irn-Bru
has a low approval from my audience.
How will this product appeal to this audience: Because my audience don't approve of Irn-Bru too highly, it'll be harder to promote the drink to my
audience...
20. Audience research:
Observation: A bit appeal by the drink is the colour scheme – according to my audience. However the blue and orange (though strong as colour scheme and
definitely memorable,) can be "quite jarring..."
What this says about my audience: This tells me that I should try and include more of the Irn-Bru colour shceme in my work – however I shouldn't over do
use it – to prevent it becoming jarring to my audience.
How will this product appeal to this audience: I can pick out the things or solve the problems that the Irn-Bru makerting doesn't appeal to my audience to
help sell the product to them.
21. Observation: One of the most consistent things my audience like about broadcast adverts is comedy/humourus.
What this says about my audience: This tells me my audience likes to amused by the adverts they watch – using the advert itself as a form of amusement of
it own...
How will this product appeal to this audience: To appeal to my audience, I'll need to stick closely to a lot of what the Irn-Bru adverts do already – gathering
from what the audiences have told me – e.g. the comedy and possibly the use of Scottish culture...
Audience research:
22. Observation: Again, one of the most consistent things my audience like about radio adverts is comedy/humourus.
What this says about my audience: This tells me my audience likes to amused by the adverts they watch – using this form of advert itself as a form of
amusement of it own...
How will this product appeal to this audience: To appeal to my audience, I'll need to stick closely to a lot of what the Irn-Bru adverts do already – gathering
from what the audiences have told me – e.g. the comedy and possibly the use of Scottish culture, as well as eccentricated vocals...
Audience research:
26. Idea Generation - Adv-Game - Inspiration and Research:
For my adv-game, intend on attempting to create a simple, but fun game concept that I'll be able to implement the
product (Irn-Bru) into. To help do this, I looked into game that'd fit this brief that I could either gain inspiration for my
product or rather use the concept and modify it fit the brief...
T-Rex Chrome Offline Game:
All you have to do in this game is simply
either jump or duck – depending on a
series of simple obstacles; as the main
character endlessly runs through a
looping terrain; the aim is to get as far as
you can which will increase your score –
the further you go.
However this isn't an Adv-Game, just a
fun feature applied to Google Chrome –
meaning that this'd have to be modified
to suite the brandings purpose's...
28. Idea Generation - Adv-Game - Experimentation:
For my experiment, I selected a person of my choosing and drew him into the pixelated style that'd later be used for my
adv-game.
Danny Davito
Though it was planned,
when it came to actually
making my adv-game, I
implimented the Danny
Devito experiemtion, due to
the success I had with the
character and it'd save me a
lot more time on making and
thinking of an entirley
original one – only this time
extended to have a full body
with a fully animated run
cylcle...
29. Idea Generation - Adv-Game - Animating My Character Sprite:
When it came to ani animating my piece, I split it into separate segments – The sky (which didn't need animating;) The main
character – Which needed a run cycle and additional jumping to be animated – a long with the ground (animated in a tiled
format,) along with the obstacle to jump (a rock,) and an Irn-Bru can – a point...
Run Cycle: To animate the character's run cyle I kept it to 3 key
frames, then looped it back and forth – working it's way from frame
1 to 3 to 1 again. On top of this, I applied some physics to him – e.g.
changing lighting on his face and arms, bobbing his nose up and
down, his legs reaching out and back in, and pushing his air down –
because of the air resistance as he bobs up and down.
30. Idea Generation - Adv-Game - Animating My Sprites:
Using the website - www.beepbox.co, I created a
short and repetitive, 8-Bit tune to place in the
background of the game footage...
When I'd finished creating music for my product,
I hit "export" which provided me with a .MP3 file
I could take into Premier.
To compose m final piece, I coposed all of the elements (sound effects,
music and visuals,) together using Premier Por CC.
To get the sound effects, I went onto Youtube, found a sound effect I
enjoyed, followed by comverting it into a downloadble mp3 – using an
online mp3 convter.
Finally, to compose all the required element into premier, it was a simple as
drap on drop – with an additional play about to synch it up with the footage.