Irn bru pro forma

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Camera operator (CO) :
• Operators follow instructions mainly from directors and DoP’s
• They would often start working after the planning stages (development and pre-production).
• The camera operator is informed of camera position and movement during different rehearsed shots.
• A CO should check the equipment making sure the equipment is prepared and in good condition.
• They need to be able to multitask and efficiently perform complex tasks as well as be ready to make any last
minute changes.
• Also, they communicate with performers on set to guide them on what the camera can and cant see
• The job is physically intensive with long hours (around 12 – 14 hours). CO’s will need to have good strength and
stamina and also be prepared to travel to foreign countries.
• Qualifications: non are required but higher level qualifications are there.
• It is useful to know the basic skills and knowledge of operating a camera and work experience placements are
available.
• Skills: -Ability to form shots, knowledge of cameras, Communication skills, ability to work under pressure and
dead lines, attention to detail, flexibility, creativity and patience, the capacity to multitask and take directions.

Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
Director of photography (DoP):
• Creating the visual identity, or look, of the film
• Working with the Director, camera crew and lighting department to achieve this
• Managing all aspects of filming: from ordering and overseeing equipment to recces to reviewing footage
• DoP’s provide the (film) with its unique visuals and atmosphere and can be considered one of the main roles.

Info-graphic Bibliography:
Put your info-graphic bibliography here.
Anon. (2018). Director of Photography. Available:
http://creativeskillset.org/creative_industries/film/job_roles/759_director_of_photography. Last accessed 13th sep 2018.
Anon. (2018). Television camera operator job profile. Available: https://www.prospects.ac.uk/job-profiles/television-
camera-operator. Last accessed 14th sep 2018.
Anon. (2018). Camera operator. Available:
http://creativeskillset.org/creative_industries/film/job_roles/3073_camera_operator. Last accessed 14th sep 2018.
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Info-graphic:
Put your info-graphic design work here.

Client research:
Client: IRN BRU – “Scotland's other national drink”
- Early ads contained wrestlers and athletes.
- 2000’s campaigns “dramatized the extraordinary appeal of irn bru”
- one advert was their interpretation of the Christmas cartoon “snowman” which helped draw in American
audiences.
- They also played off a high school musical parody quoting “It’s fizzy, it’s ginger, it’s phenomenal.
- In 2012 IRN BRU used the slogan “Gets you through” To emphasize their advert showing IRN BRU getting people
through tough situations (not very realistic).
IRN BRU tend to use a linear styled narrative through their advertisements although they are not always realistic.
Recently (January 2018) IRN BRU changed the formula due to a sugar tax implemented in the UK. Although it was said
“most people would not be able to tell the difference between the flavor.” fans disagree and have started a “save real IRN
BRU” campaign.
Despite this the sales still held firm and rose by 8% in profit.

Client research:
-IRN BRU print ads tend to always have an orange background with a blue sloppy styled font in the writing (Usually
on the right hand side). Alongside this a black and white picture accompanies each ad which is referenced by the
text
-IRN BRU have had some controversy surround them in certain advertisements being called out for bullying and
being insensitive to the transgender community and women who have experienced miscarriages.

Client research:
The Christmas advert ( a parody on “snowman” ) used a memorable scene from the film which would appeal to a large
audience that had seen it. The boy was drinking iron brew as they were flying through the air and looked happy after
drinking it multiple times through the ad potentially showing the audience its good taste. The boy would also not share
his IRN BRU with the snow man showing how much he liked it and again convincing the audience of its good taste. To
help appeal to viewers, the advert contained some comedy where the snowman dropped the boy from the sky to take
his IRN BRU as he presumably really wanted it. The comedy helps them appeal to a younger audience.
https://www.youtube.com/watch?v=9wMs5bUkjO0
One advert for the new formula (2018) had a young lady taking her boyfriend to meet her parents the situation seems
realistic and relatable to couples. The father asks “when are you going to marry my daughter” playing on father stereotypes
for comedic effect (which seem to play a large part of their advertising) the boyfriend exclaims that he doesn’t like him and
that he wants to leave. Just before leaving he says the new slogan “Don’t be a can’t be a can” which played on the C word
to be comedic to the audience however this was not taken very well amongst some people.
With this in mind, IRN BRU have always been known for there controversial, comedic adverts.
https://www.youtube.com/watch?v=thh5AOJTD-Q

Market research:
Main competitors: Coco cola and Pepsi + mountain dew, dr pepper and Fanta
Coco cola is the official soft drink of many collegiate football teams around the nation. They also sponsored the cricket
world cup as well as the football league in the UK.
- Sports is a big way of getting there name out there
- Common themes seem to be happiness + fun within consumers.
- https://www.youtube.com/watch?v=OPi9nTE70aA
- This advert shows a variety of people Enjoying coke in different situations being at fairs, the beach a park etc. which
can relate to the audience. The advert is also very colorful appealing to the audience. Many of the actors in the
advert appear happy or content which would create a positive atmosphere for the audience. They all exclaim that
there is a cola for everyone.
- https://www.youtube.com/watch?v=PSIPL7FIlu4
- In this ad a presumable celebrity and a caterer get stuck in an elevator. The caterer decides to share a cola with the
man and then the following scenes show them having fun and bonding. These themes of fun and happiness would
help set a good mood for the audience which would appeal to them and make coco cola look good to them

Market research:
Pepsi use a lot of celebrity endorsements to glorify there commercials and gain them publicity
One popular Pepsi commercial staring Beyoncé, Britney Spears and pink had the 3 women appear as gladiators in an
arena. The 3 come together into the arena after a tense wait and drop their weapons to start singing “we will rock you” in
the middle of the arena showing (empowerment?). A box of Pepsi In the viewing area eventually falls off and the 3 woman
start to drink the Pepsi after their performance which would have entertained the audience.
https://www.youtube.com/watch?v=W7jkygJ_QNo
An ad for Pepsi shows off different people such as basketball players, models to relate to the audience and tell them that
Pepsi is right for them. They also take it a stretch further with parts stating things such as “this might be the first Pepsi on
mars.” and “This is the Pepsi that’s back from the future” as a reference to the hit film back to the future. These sections
help to entertain the audience as well as add a little bit of comedic value. This draws them into the product.
https://www.youtube.com/watch?v=0gHYd67OumQ

Market research:
Overall coco cola uses a lot of linear narratives that has aspects that can relate to peoples lives which promote their brand
through common themes of fun, happiness and having a good time.
Similarly, Pepsi have used linear narratives with some relatable content but has also pushed the boundaries with the
realism to create entertainment for the audience to help sell their product. They use many icons such as Kendal Jenner
and Beyoncé to appeal to a larger audience and push their product even further.

Audience research:
WHO IS IRN-BRU’S TARGET AUDIENCE? - MALE, 16-28 YEAR OLDS. This is because of their witty banter and male jokes.
- IRN BRU – Their Ads provide edgy humor. Some audiences love it. Some hate it. A lot of fans of IRN BRU stick
around for the light hearted humor in IRN BRU’s ads which ultimately gives them brand recognition
- They say advertising controversially is right for there target audience
- It is targeted to a more adult audience with its edgy controversial jokes.
- In January 27 Sales rose 8% due to the reduction of sugar from the sugar tax.
- IRN BRU committed to lower the drinks sugar levels to almost none to none for audience health.

Audience research:
From the survey results:
- Most respondents were 16 or under (60%)
- A large majority of respondents were male (80%)
- ALL respondents liked fizzy drinks.
- There was a wide variety of favourite drinks however the average favourite drink was sprite (only 20% answered sprite)
- 60% of respondents liked IRN BRU (Other 40% had never tried it. No one hates it.)
- Most people Drank fizzy drinks a few times a week.(60%) others drank it everyday
- Despite this NOBODY drank IRN BRU more than a few times a month. (60% said they never drink it)
- The most common things people look for in an ad are comedy and branding / product placement
- EVERYONE said they like the IRN BRU adverts because they are funny.

Idea Generation:
TV Advert:
NEEDS: witty humor(CON-TRO-VER-SY), preferably orange colors, possibly Scottish stereotypes.
1. Drinks IRN BRU and gets super strength. Could be in a job with lots of handy work.
-(workshop) could include lots of orange and blue colors)
2. people in a conversation in a living room. One feels beyond sad and his (friend) offers him an IRN BRU which
makes him feel happier. He becomes animated in his movements and spills IRN BRU on his dog:
- He explodes
- He mutates
- He rockets himself through the living room window into an IRN BRU billboard
3. An Asian girl takes her boyfriend out for a meal at a restaurant. They both talk in (Japanese) voice with subtitles
underneath about how they love their time together. A waitress then hands them an IRN BRU. When the Asian
boyfriend drinks it his voice becomes really deep with a Scottish accent and he starts spouting typical Scottish slang.
The girlfriend is shocked (he could now start spouting racist comments to which the girlfriend has an angry facial
expression or cut out). Last shot is the side of the restaurant with an IRN BRU billboard in the background with a
sunrise/set. The silhouette of the boyfriend can be seen getting tossed out the window with the cans of IRN BRU.

Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Advergame
1. Similarly styled to super Mario. Start the game small but as you collect IRN BRU you eventually get visibly buffer
(super strength) allowing you to stomp on the enemies. These could be cola / Pepsi styled enemies.
2.The game is set in a trashed restaurant with tables to climb behind and different levels (heights) + ventilation systems
to climb through. The objective is to grab as much IRN BRU as possible to increase your score whilst avoiding the
“girlfriend” otherwise it’s game over. Tables could be hidden behind to hide but she will randomly flip them up to find
you which would be instant game over. Vents would be on either side of the screen to get across from one side of the
level to the other quickly which she cannot reach through.
- Enemy could be defeat able

Individual Idea:
Write down and overview of your idea here. What is your idea that you want to take to the rest of the group?
You can also add some visual elements to help explain your idea.
An Asian girl takes her boyfriend out for a meal at a restaurant. They both talk in (Japanese) voice with subtitles
underneath about how they love their time together. A waitress then hands them an IRN BRU. When the Asian boyfriend
drinks it his voice becomes really deep with a Scottish accent and he starts spouting typical Scottish slang.
The girlfriend is shocked (he could now start spouting racist comments to which the girlfriend has an angry facial
expression or cut out). Last shot is the side of the restaurant with an IRN BRU billboard in the background with a
sunrise/set. The silhouette of the boyfriend can be seen getting tossed out the window with the cans of IRN BRU.

Group Idea:
Casting:
• Man 1 – Kyran Feeley
• Man 2 – Andrew Downes
• Man 3 – Jack wheatley
• Bartender - Allen Godin
Locations contacted: Fox and hounds, fox and rabbit, Bay horse, black swan, Golden lion, Blacksmiths arms, walnut tree
Location picked:
Timing : It will take at least 1 minute for one shot but no more than 45 minutes for all shots.
Prop list: An IRN BRU can and Scottish money.

Planning Docs (TV Advert):
Script – Draft 1;
Two men walk into a pub and up to a bar. (A barman can be seen cleaning a glass with a cloth.)
Man One: “Alright mate. Can I have two Irn-Brus”
The man hand him a (Scottish) note and the man takes it – exchanging the money with Irn-Bru.
The two men take a sip of the soft drink – the camera panning into their face, their eye’s lighting up, the men taking up a heavily done Scottish accent, whilst “Five Hundred Miles” is playing in
the background.
Man Two: “Aye.”
Man One: “Do you feel that Willy?”
Man Two: “Aye.”
The second man clenches his fist and shakes them – now done up with a new brave heart look.
The camera pans to the toilet door as a tale pokes out – Nessy/The Lochness Monster.
A third man walk into the bar, the two men then aggressively turn around to the third member.
Man Three: “Alright lads?”
Man One: “You’d have a lot of balls turning up here ya bawbag!”
Man Two:”Aye!”
Slamming an Irn-Bru into his chest, forcing him to drink in.
Man One: “Drink it!”
He sips it gingerly – feeling the pressure.
Man One: “Now then, how do you feel?”
His change being slow before peeking up suddenly.
Man Three: “Aye! I’d be feeling absolutely brilliant Willy!”
He clenches his fist and bares his teeth.
Bar Tender: “Excuse me?”
He interrupts.
Man One: “What’d be?”
Bar Tender: “Sorry, we don’t take this.”
He hands back the Scottish money -
Man One: “Now that’d be legal tinder!”
He smacks the bar.

Email:
Dear sir/madam,
I am emailing on behalf of myself and production group from
York College, studying level 3 media.
We are intending to film short advert for a filming project (for
college use only) and are looking for a premises which includes
a bar.
We are interested in the Black Horse Inn and we require your
permission.
Please respond as soon as possible so that we can arrange
dates and times.
Due to this being a college production are unable to offer any
money to put towards using the premises.
Many thanks for your time and consideration, we look forward
to hearing back from you.
Sincerely,
Andrew Downes.

Storyboard + shots:
Shot 1 – A slow zoom in on the outside
of the pub
Shot 2 – The camera follows two guys
walking up to the bar.
Shot 3 – 5, 3 quick consecutive
shots showing the exchange
between the money and the IRN
BRU. Close ups of both
Shot 6 – A shot of the 2 guys drinking
The IRN BRU facing each other before
perking up with excitement.
Shot 7 – a third guy walks in. The
camera is set over their shoulder so the
first 2 men can be seen talking to him.
Shot 8 – Man 1 shoves an IRN BRU in
man 3’s chest and he drinks it before
also perking up with excitement

Shot 9 – The bartender attempts to tell the men that his
currency is invalid. The camera slides from the bartenders face
to the table where he places the money.

Planning Docs (Advergame):
- Scroll plat former.
- One small arena
- IRN BRU crates drop power ups (speed, high jump, )
- IRN BRU could fuel a machine to fight one single powerful enemy during the fight.(like a boss
- Collect IRN BRU to increase score
- Enemies chase player across the screen (slow homing rockets/lasers)
- Vents quickly transport player across the playable area
- Boss could be a coco cola bear
- Dodge cola rockets

Irn bru pro forma

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