This document describes a booking management platform called IRIS that helps streamline the real estate booking process for developers, buyers, and channel partners. It summarizes key pain points in the current process and how IRIS addresses them by providing a single platform to manage the entire booking lifecycle from inquiry to payment. The platform offers features like automated booking and payments, real-time inventory visibility, channel partner management, and analytics. Case studies are provided showing how IRIS helped two large developers improve sales velocity and conversion rates.