Web Analytics-Advance Notes ! Importance of Introduction to Web Analytics-Advance Notes for client website.Check out this presentation,To know this in more in details Web Analytics-Advance Notes ? Learning Catalyst Provide Professional Training in Digital Marketing in India.To know more subscribe above mention link :http://bit.ly/1DdRqDA

8. Analytics & Marketing Funnel
Visitors
Viewing a
product
category page
Viewing a
product page
Viewing the
shopping cart
Completing an
order
1
2
3
4
Goal = visitors become customers
Optimize your conversion
process to maximize
conversions
Where do most
visitors drop out?

9. The Conversion Funnel
Optimize your conversion
process to maximize
conversions
Where do most
visitors drop out?
1
2
3
4
5
6
7
Funnel
Goalpage
Flight availability
Results page
Order complete
18,5
%
Search page
Reservation
Confirmation
Payment form
0.25%
59,6%
42,1%
37,4%
30,3%
95,4
%

10. The reasons for visitor drop-out
Optimize your conversion
process to maximize
conversions
Identify reasons
for high drop-out
Exits = 95.4%
Exits = 59.6%
Exit Reasons:
• Overlong payment form
• Poor layout
Exit Reasons:
• Poor search experience
• Availability checker very clunky
Visitors
Customers

11. Conversion Funnel 2
Optimize your conversion
process to maximize
conversions
Where do most
visitors drop out?
1
2
3
4
5
6
7
Funnel
Goalpage
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved
layout
Improved
layout
Removed
2.23%

12. Conversion Funnel 2
Optimize your conversion
process to maximize
conversions
Where do most
visitors drop out?
1
2
3
4
5
6
7
Funnel
Goalpage
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved
layout
Improved
layout
Removed
2.23%

13. Conversion Funnel 2
Optimize your conversion
process to maximize
conversions
Where do most
visitors drop out?
1
2
3
4
5
6
7
Funnel
Goalpage
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved
layout
Improved
layout
Removed
2.23%

14. Conversion Funnel 2
Optimize your conversion
process to maximize
conversions
Where do most
visitors drop out?
1
2
3
4
5
6
7
Funnel
Goalpage
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved
layout
Improved
layout
Removed
2.23%

15. Web Analytics KPI’s

16. Any website may have more than 1 goal…
17
●
Information
●
Content
Consumption
●
Leads
●
Sign ups /
Registrations
●
Sell products
●
Loyal visitors
Identifying Your Site Goals
What do you expect of your website?

17. 18Primary GoalsSecondary Goals
Quantifying Your Site Goals :
Converting goals to KPIs

18. 19Primary GoalsSecondary Goals
Funnel TrackingContent Consumption
GOAL!!
No goal
Measure Your website Goals

19. Business
Challenges in Web
Analytics

21. Challenge 1: Inaccurate & inconsistent data
through web analytics
Implementing it RIGHT
Expect application discrepancies
Get the expert- do not think everything can be
done In-house
Choose a system of recording data
Consistent reporting

22. Challenge 2: Organization processes and
structures impacting analytics implementation
Marketing involvement in analytics implementation
Management reporting to be segmented
Regular monitoring of data & reporting

23. Challenge 3: Analytics data is siloed
Create customized goals & reports
Populate dashboards
Integrate with sales/BI systems for accuracy

24. Challenge 4: Videos, Actions, Games & Social
Applications

25. Reports

26. Reports
Improve your site and increase marketing ROI

27. Visits

28. Visitors come from?

29. Goals and Funnels

30. Which Traffic Source is Performing?

31. Tracking Keyword Search

32. Save Frequently Used Reports to Dashboard

33. Schedule reports to be delivered via Email

34. Advancements in Analytics
Mobile
analytics
Some applications
Desktop
ticker
Social
Analytics
Other Possibilities
• Sync with Sales/lead management systems
• Multiple Profile dashboard
• Alert system-mobile linking 17

35. Thank You