Management Internship Program
Project Presentation
Presented By:
Ishan Parekh
Roll No.# 315
MBA (Tech.)
1
Objectives
Identifying the benefits of the product (Realty Redefined)
Market Study of the product
Learning about the proce...
Company Introduction
3
Born in 2008
Complete software solutions for the Real
Estate sector
CRM towards the Real Estate Sec...
Flow of Presentation
7- New
Customer
Identification
& Tapping
6- Survey
Analysis
5- Field Visit
4- Market
Analysis
3- Iden...
Phase 1: Knowing the Products & Services
5
Products
• Realty Redefined (Advisors)
• Realty Redefined (Developers)
• Realty...
Phase 2: Identifying the Role of Realty Redefined
6
Managing promotions and marketing campaigns
Market segmentation
Managi...
Phase 3: Identifying the Benefits of Realty Redefined
7
Plan effective promotional campaigns
Analyse sales effort
Manageme...
Phase 4: Market Analysis
8
Real Estate
Type of Real
Estate
Residential Commercial
Concerned
User
Developer Consultant
Segm...
Phase 4: Market Analysis
9
• Increase in urbanization & working population
• High disposable incomes & aspiration levels
•...
Phase 5: Field Visit
10
1.
Prospecting
2. Making
the first
contact
3. Meeting
4. Survey
5. Closing
Phase 6: Survey Analysis
11
67%
27%
6%
0%
Types of Projects
Residential Commercial Hospitality Retail
57%27%
13%
3%
No. of...
Phase 6: Survey Analysis
12
10%
20%
70%
Technical Platform for Sales Activities
CRM ERP Excel
13%
40%
47%
Preferred Market...
Phase 7: New Customer Identification & Tapping
13
Final Sales
Pitch
Free TrialInitial PitchResearchTargeting
Market
Segmen...
Further Strategy Building
14
Strengths
• Skilled labour force
• Learning Curve
Advantage
Weaknesses
• Inefficient
accessib...
Further Strategy Building
15
GE/McKinsey Matrix
Further Strategy Building
16
Suggested Strategies
• Initial expansion in metros and later, the tier 1
category
• Focus mor...
THANK YOU
17
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Internship Presentation - Vitruvian Technologies

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a presentation on the work done during the Management Internship Program done at Vitruvian Technologies, a company developing IT products directed at the Real Estate sector

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Internship Presentation - Vitruvian Technologies

  1. 1. Management Internship Program Project Presentation Presented By: Ishan Parekh Roll No.# 315 MBA (Tech.) 1
  2. 2. Objectives Identifying the benefits of the product (Realty Redefined) Market Study of the product Learning about the process of New Customer Identification & Tapping them Suggesting future strategies for the next phase 2
  3. 3. Company Introduction 3 Born in 2008 Complete software solutions for the Real Estate sector CRM towards the Real Estate Sector Niche market with a large but limited customer base
  4. 4. Flow of Presentation 7- New Customer Identification & Tapping 6- Survey Analysis 5- Field Visit 4- Market Analysis 3- Identifying the benefits of Realty Redefined 2- Identifying the role of Realty Redefined 1- Knowing the products & services 4
  5. 5. Phase 1: Knowing the Products & Services 5 Products • Realty Redefined (Advisors) • Realty Redefined (Developers) • Realty Redefined (Investors) • ORCA CRM • Vitruvian Clinic Services • CRM Systems • CMS Systems • Portals • Custom Apps • RIA Apps
  6. 6. Phase 2: Identifying the Role of Realty Redefined 6 Managing promotions and marketing campaigns Market segmentation Managing customer enquiries / leads Managing communication with prospects Account management Loyalty management Service Management
  7. 7. Phase 3: Identifying the Benefits of Realty Redefined 7 Plan effective promotional campaigns Analyse sales effort Management reporting and dashboards – made easy Better customer servicing “Cross Sell” and “Up Sell” more effectively
  8. 8. Phase 4: Market Analysis 8 Real Estate Type of Real Estate Residential Commercial Concerned User Developer Consultant Segmentation of Real Estate wrt Client Base
  9. 9. Phase 4: Market Analysis 9 • Increase in urbanization & working population • High disposable incomes & aspiration levels • Easier access to finance • Fiscal incentives on house loans Residential • India accepted as most attractive destination for IT & BPO seivices Commercial • Entry of global brands • Organized retailing only 2% of total retail industry • India ranked as second most attractive retail destination Retail • Increased business travel - both domestic and foreign due to buoyant economic growth & growing FDI • By 2020, India is expected to be a leading tourist destination in South Asia Hotels Demand Drivers
  10. 10. Phase 5: Field Visit 10 1. Prospecting 2. Making the first contact 3. Meeting 4. Survey 5. Closing
  11. 11. Phase 6: Survey Analysis 11 67% 27% 6% 0% Types of Projects Residential Commercial Hospitality Retail 57%27% 13% 3% No. of Projects Going On 1~3 4~7 7~10 10+
  12. 12. Phase 6: Survey Analysis 12 10% 20% 70% Technical Platform for Sales Activities CRM ERP Excel 13% 40% 47% Preferred Marketing Strategy Offline Only Mainly Offline Hybrid Model 65% 23% 8% 4% Preferred Online Marketing Strategy Portals e-mail/SMS campaigns Social Networks Pay-per-Click
  13. 13. Phase 7: New Customer Identification & Tapping 13 Final Sales Pitch Free TrialInitial PitchResearchTargeting Market Segmentation
  14. 14. Further Strategy Building 14 Strengths • Skilled labour force • Learning Curve Advantage Weaknesses • Inefficient accessibility in planning • High amount of money, needs to be invested Opportunities • Boom in the real estate sector • Relatively Niche Market Threats • Current Economic Situation • Low Acceptance for IT solutions SWOT Analysis
  15. 15. Further Strategy Building 15 GE/McKinsey Matrix
  16. 16. Further Strategy Building 16 Suggested Strategies • Initial expansion in metros and later, the tier 1 category • Focus more on developers & consultants • More promotional activities should be done for expanding the customer base
  17. 17. THANK YOU 17

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