Intellectual property management involves identifying a company's intangible assets like patents, trademarks, and copyrights, establishing processes to protect them, and using the intellectual property to gain a competitive advantage and inform business strategy. Good intellectual property management practices allow companies to benefit from their innovations and creative ideas. Without effective intellectual property management, companies risk failing to protect their assets, infringing on others' intellectual property, duplicating existing work, missing opportunities to generate revenue from licensing, and facing legal issues that could damage their reputation.