This document discusses the importance of intellectual property (IP) for women entrepreneurs and startups. It covers various aspects of developing an IP ecosystem including ideation, research and development, commercialization, IP strategy and protection. The roles of patents, trademarks, copyright, and designs in protecting inventions, brands, creations and industrial designs are described. IP is positioned as a valuable asset that can help businesses sustain, expand and collaborate. Guidelines are provided around monitoring competitors' IP filings and identifying new opportunities. The document also discusses IP enforcement and generating revenue through licensing and branding with IP support. It highlights government initiatives in India that support women entrepreneurs and startups in obtaining IP protection.

1. Leveraging Intellectual Property Rights
For
Women Entrepreneur
Krupali Rane
ScinnovationConsultant Pvt.Ltd(SCPL)

2. Food for thought
• Small & medium-sized enterprises critical to any economy.
• SME to realize potential of Intellectual property system.
• Startup facilitation to promote innovation and build
innovation ecosystem
• Aim to highlight the value and benefits of Intellectual
property for women entrepreneur and/or budding
entrepreneur in you.

3. Existing
Ecosystem
IDEATION
RESEARCH &
DEVELOPMENT
COMMERCIALIZATION
Is something missing?

4. IP Ecosystem
Development
IPR
Enforcement
Commercialization
Ideation
IPR Strategy
& Protection

5. Song
Software
Logo
IDEATION/
CREATION
Technology
Art
Ideation or Creation through IP lens

6. Role Of IP During Development
Extensive
research &
need
analysis
Project
completion
& Business
potential
Decide on
right IP
protection
strategy
How to
manage
trade
secrets Support your
R&D with new
technology
development
for patentingIP Due
Diligence to
avoid
infringement

7. Intellectual Property as an Asset
• Intellectual Property, a lifeline to your business
• IP is an “immortal asset”
• IP assets can be inherited by your next generation.
• IP helps your business to sustain, expand, collaborate, and
promote sales network
• Improve vigilance to increase market share

8. • Be sure before entering somebody else's IP jurisdiction.
• Timely monitor your own IP portfolio
• Keep a watch on your competitors
• Keep an eye on IP filing in the similar technology domain of yours
• Watch out for new business opportunity from expiry of registered IP or
expanding your existing technology through licensing
• Keep yourself updated with technology advancements and its key
players.
• Monitoring IP online helps you keep a watch on your competitors,
their filing strategy, understand market demands etc.
Intellectual Property Protection

9. Intellectual Property Protection
• Protect your Invention
 Patents help you protect your invention for 20 years.
 Patents rights are jurisdiction based
 There is no world wide patent but PCT provides you file a single application in 151 countries.
 It is important to check for novelty of your invention before investing into a tedious procedure of
protecting IP
• Protect your Industrial Design
 Design registration will help you register the aesthetic look of the product.
 Design registration are jurisdiction based and protected
for 15 years in India.
 There is no International registration of design but Hague
agreement provides single application filing for 100 design
in 66 countries.

10. Intellectual Property Protection
• Protect your Brand
 Trademark help you protect your brand for 10 years
 Trademark rights are jurisdiction based
 There is no world wide trademark but Madrid protocol provides you file a single
application in 98 countries
• Protect your Creation
 Copyright will help you register the creation or artistic, literary or dramatic work
 Copyright protection jurisdiction based and protected for 15 years in India
 Software code is subject to copyright in India
 There is no International registration of design but Berne Convention provides single
application filing for 172 countries
India is not a signatory for Hague agreement

11. Commercialization
Traditional
Commercialization
Commercialization
With
IP Support
1. Product
2. Price
3. Place
4. Promotion
5. People
(Customers)
6. Process
7. Physical
Evidence
1. Protection
2. Market based pricing
3. Avoid infringements
4. Brand Advocacy Ex- I
phone user
5. Generation of
Intellectual Property
6. Secure process flow &
trade secret
7. Brand protection

12. Pappadums and the path to
empowerment
• Shri Mahila Griha Udyog Lijjat Papad, India created by 7 non-
reading but skilled women in 1959
• More than 40 trademarks since 1967 in India and latest EU &
US trademark in 2012 for symbol of women’s strength
• Active in protecting their brand by authorities. Three men
from Bihar were arrested in 2001 for passing off counterfeit
products

13. Revenue Generation with (out) IP
Revenue
• Revenue generated through
sales
• Brand value
Revenue
from IP
• Revenue generation from sales
• Revenue generated from brand
protection and damages recovered
• Revenue generated from licensing
deals
• Revenue generated from
Technology transfer

14. Intellectual Property Enforcement
• When a product is brought into the market IP such as trademark and design
plays an important role.
• Both offensive and defensive strategy to be taken into consideration and IP
protection will shield one from restricting others from using your IP asset.
• Right- owner to act as his own policeman.
• Negotiation is an important aspect of protecting and enforcing rights.
• A competitor whose operations are obstructed by earlier rights will seek to
avoid or overcome the problem in a legitimate way.
• Involves civil court proceedings and criminal offences (counterfeiting)
• Monitor your Intellectual Property both online and offline.

15. • SCPL Brand Rx will help you by prescribing the right solution to
stop counterfeit and pirated goods and protect your brand
(include luxury good)
Intellectual Property Enforcement

16. EP 2255974
Our Client
SCPL
Diaries

18. • The Women Scientists Scheme (WOS-C) has been evolved by the
Government of India, course on IP protection
• Consortium of women entrepreneurs of India, a member of
National Board under Ministry of MSME
• The start up India scheme, filing fees for patent is same as an
individual. Express examination of the application in India
• Make in India scheme,
• Support for International patent protection in Electronics and IT,
Department of Electronics and Information Technology.
Government Initiatives

19. Krupali Rane
Lead Consultant
+91 9167093608
krupali@scinnovation.in