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An Investor’s view of IP

Edward French, 19th November 2008
Contents


•   Background


•   Making money in IP


•   The value in IP


•   Costs in IP


•   Selling IP


                                    2
Enterprise Ventures



 Fund
Manager



 Funds        3x Technology   Dev Cap Funds    Lancashire
              Funds: ~£40m      £10->25m      Small Business
               £100k-£1.4m     £100k-£2m       £10k-£300k


                                                               3
Our experience


• Backed over 40 IP-based companies
                                               Pen computing

                                               Social mobile game
• Ranging from
  software...webservices...materials           EDA tools
  science... Etc.                              Diagnostic
                                               webservice

• More than half have filed patents... Rest    Mobile phone UI
  copyright, designright, registered design.
                                               Enterprise Mashups

                                               E-learning
• Licensed dozens of technologies
                                               E-tail
    – Tried to license dozens more!
                                                                    4
Making Money in IP


Recipe for riches:
    1. You can do some cool work

    2. You generate some strong IP that has

        value

    3. You sell this value to a “LargeCo” and

        they pay you enough to cover your costs

        and make a nice profit for the risk.

    4. Retire somewhere sunny
                                                  5
Value in IP


• Why do large companies acquire IP ?
    1. Because the patent means they need
       your permission




                                            6
Value in IP


• Why do large companies acquire IP ?
    – Because they’re worried you’ll sue them
    – Because they couldn’t have built it
      themselves without- applies to stuff that’s
      hard more than clever
    – Because they can use it as a weapon
      against competitors- important only in an
      IP landscape
    – Because it comes with other things.....?




                                                    7
Value in IP


IP                                                       Ranking

Patent on a process for making sunscreen more cheaply

New logo design for a beverage company

A web 2.0 site with 100,000 registered users

A more beautiful and practical arrangement of a mobile
phone protected with a registered design


A recipe for a common beverage


                                                                   8
How valuable is a patent?



    4,000,000 patents




                            9
Costs in IP


• Worldwide patents £x00,000


• Software patents/Business method patents – cheaper- but US only


• Other stuff is helpful


• Advice is patchy




                                                                    10
Selling IP


• Trick is not to!


       Not this...        But this...
       Technology         Reference design including the technology
       Idea               Product
       Website concept    User-base




                                                                      11
Conclusion


• IP on its own usually has little value


• Venture investors care about IP: but the good
  ones care mainly about the IP story and how
  it could drive exit


• IP shouldn’t run strategy, but you need an IP
  Strategy


• Learn more: http://tinyurl.com/hyphen3 &
  http://techgain.net
                                                  12
Contact Details




     Edward French
         Email       Edward.french@enterprise-
                     ventures.co.uk
         Phone       07966 347407
         Yuuguu ID   edwardmfrench@gmail.com
         Website     www.rsgf.co.uk
         Blog        techgain.net




                                                 13

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An Investor's view of Intellectual Property

  • 1. An Investor’s view of IP Edward French, 19th November 2008
  • 2. Contents • Background • Making money in IP • The value in IP • Costs in IP • Selling IP 2
  • 3. Enterprise Ventures Fund Manager Funds 3x Technology Dev Cap Funds Lancashire Funds: ~£40m £10->25m Small Business £100k-£1.4m £100k-£2m £10k-£300k 3
  • 4. Our experience • Backed over 40 IP-based companies Pen computing Social mobile game • Ranging from software...webservices...materials EDA tools science... Etc. Diagnostic webservice • More than half have filed patents... Rest Mobile phone UI copyright, designright, registered design. Enterprise Mashups E-learning • Licensed dozens of technologies E-tail – Tried to license dozens more! 4
  • 5. Making Money in IP Recipe for riches: 1. You can do some cool work 2. You generate some strong IP that has value 3. You sell this value to a “LargeCo” and they pay you enough to cover your costs and make a nice profit for the risk. 4. Retire somewhere sunny 5
  • 6. Value in IP • Why do large companies acquire IP ? 1. Because the patent means they need your permission 6
  • 7. Value in IP • Why do large companies acquire IP ? – Because they’re worried you’ll sue them – Because they couldn’t have built it themselves without- applies to stuff that’s hard more than clever – Because they can use it as a weapon against competitors- important only in an IP landscape – Because it comes with other things.....? 7
  • 8. Value in IP IP Ranking Patent on a process for making sunscreen more cheaply New logo design for a beverage company A web 2.0 site with 100,000 registered users A more beautiful and practical arrangement of a mobile phone protected with a registered design A recipe for a common beverage 8
  • 9. How valuable is a patent? 4,000,000 patents 9
  • 10. Costs in IP • Worldwide patents £x00,000 • Software patents/Business method patents – cheaper- but US only • Other stuff is helpful • Advice is patchy 10
  • 11. Selling IP • Trick is not to! Not this... But this... Technology Reference design including the technology Idea Product Website concept User-base 11
  • 12. Conclusion • IP on its own usually has little value • Venture investors care about IP: but the good ones care mainly about the IP story and how it could drive exit • IP shouldn’t run strategy, but you need an IP Strategy • Learn more: http://tinyurl.com/hyphen3 & http://techgain.net 12
  • 13. Contact Details Edward French Email Edward.french@enterprise- ventures.co.uk Phone 07966 347407 Yuuguu ID edwardmfrench@gmail.com Website www.rsgf.co.uk Blog techgain.net 13