The document discusses Ericsson's new integrated video insights tool. It analyzes video data from content providers, broadcasters, and TV service providers to generate business intelligence. The tool can help understand customer viewing habits, detect service issues, target personalized offers, and take automated actions like content recommendations or service repairs. Ericsson claims this tool will help media companies better understand and delight consumers in an increasingly disrupted media landscape.

1. Digital Event – January 21, 2016
premiere of a
powerful video data
analysis tool

2. We Turn
Consumers
into your
Greatest fans
Valter D’Avino
Head of Region Western and Central Europe
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› 18M TV subscribers
› 500 channels
› 6 Emmys
› #1 market position
Ericsson in media
CONTENT OWNERS
BROADCASTERS
TV SERVICE PROVIDERS
Cable
Telco
We address and enable…
Satellite
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By 2021
28 billion connected devices
15 billion video enabled
10x traffic growth, 70% video
>50% on demand
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But Today .. The Media value
Chain is Forever disrupted
Telecom TV
service provider
Cable TV
service provider
Satellite TV
service provider
Content Owners Broadcasters
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› Access to all content in one place
› Available anywhere at any time
› Seamless experience across every screen
› Help to find my next favorite thing to watch
› Connected with friends’ and experts’ viewing
› Constant new features & improvements
› Perceived right price
As TV moves into the online world of tablets, smartphones and apps, it sets
whole new expectations that today’s TV providers struggle to keep up with
Disruption continually
changes the consumer
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Ever higher
expectations.
Media consumers:
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More services
to chose from.
Media consumers:
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Lower barriers to
switching.
Media consumers:
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Delight the
TV consumer
...Every Day.
The business outlook for media:
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SEAMLESS
EXPERIENCE
PERSONALIZED
DISCOVERY
IMMERSIVE
CONTENT
CONSTANT
EVOLUTION
THE new elements of ensuring
TV consumer delight
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12. Ericsson
Integrated
video
insights
Guy Beverlin
Head of Global TV and Media Practice
Business Unit Global Services
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Unleashing the potential of
video data
Untapped opportunity
to extract meaningful
business intelligence
Video services generate
a growing amount of
relevant data
LOCATION
Video QoS
Signal strength
Content played
User Profile
Device ID
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Introducing Ericsson
integrated video insights
INTEGRATED
VIDEO
INSIGHTS
BSS / OSS Systems and Teams
CRM Billing Trouble Ticketing
Marketing Engineering Customer Care
Third Parties
Content Apps and
Providers Services
AV Processing Management Delivery Consumption
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What if we could…?
… read our customers minds
Automatically target
user segments with
content offers and ads
Assist in content
bundling, and predict
campaign impact
Analyze consumption
patterns, sentiments
and trends
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What if we could…?
… turn a negative into a positive
Detect adverse
conditions for video
services delivery
Understand the real
service affectation
across households
Proactively give
assistance and
reimburse purchases
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What if we could…?
… quickly understand & act
Detect system-wide
issues and determine
root cause
Identify the next
best action(s) to
solve the problem
Automatically execute
remedy actions to
normalize service
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Going beyond reporting to
actionable video insights
Common
Video analysis – Insights - Actions
Fully End-to-End,
vendor-agnostic
framework covering
all video systems
Multi-platform
analysis reach
(OTT, IPTV, etc.)
Granular in terms of
seconds. Scheduled
non critical
processes
Covering
operational,
commercial and
customer care
aspects
Multi-angleReal-time
Multi-
dimensional
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We enable our customers
transformation within the
Media industry with our
unique winning
combination…
Ericsson
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ULTIMATE
portfolio
TRANSFORMATION
Services
LATEST
Insights
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21. Ericsson in Media
www.ericsson.com/media
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