ECI & Light Reading Webinar: Real Revenues from Virtualized Services - Nov 2015
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This document discusses how communications service providers can generate new revenue streams by offering virtualized network services using SDN and NFV technologies. It makes three key points: 1) SDN and NFV allow CSPs to offer customized, on-demand network services that can be provisioned in minutes rather than days or weeks, giving customers more flexibility and generating new revenue from services. 2) Edge computing services that have low latency requirements, such as gaming, IoT and smart cities, can benefit from an "edge cloud" model where computing is done locally rather than in centralized data centers. Transport NFV can help deliver these edge services. 3) Synergies between dynamic SDN/NFV-
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ECI & Light Reading Webinar: Real Revenues from Virtualized Services - Nov 2015
- 1. REAL REVENUES FROM VIRTUALIZED SERVICES Hayim Porat CTO Jonathan Homa Director, Portfolio Marketing
- 2. ECI Proprietary 2 OTT increasingly encroaching on industry revenues CSP’s still figuring out how to monetize network modernization WHY ARE WE HERE? 2ECI Proprietary 2 Email Video Centralized Cloud Computing Services Storage Hosted Applications Search OTT Delivery
- 3. SO IMAGINE A DIFFERENT PATH ECI Proprietary 3 Offering your customers the ability to use the network as a dynamic services platform Brings value to their business Enhance your revenues
- 4. ECI Proprietary 4 ENABLING LIMITLESS VERTICAL APPLICATIONS ECI Telecom Proprietary and Confidential 4ECI Proprietary 4 • Secure record sharing • Patient wearables monitoring • Remote operating room • Ad hoc sessions security • Continuous data backup • Network and log analytics • Resource monitoring & control • Integrated voice, data, video • Remote operations • BW for high volume sales events • Continuous inventory monitoring • Secure supplier connections • Smart City (traffic control) • Wired city (ubiquitous WIFI) • Surveillance • Secure collaboration • On-demand lecture broadcasting • Experiment data backup
- 5. 55ECI Proprietary EFFECTIVELY BRIDGING THE GAP Long service provisioning cycles Limited interoperability/ rigid architecture Closed management system Traditional working processes Shorter TTM Greater operational efficiencies Virtualization New level of services NFV SDN
- 6. ECI Proprietary 6 NETWORK AS DYNAMIC SERVICES PLATFORM ECI Telecom Proprietary and Confidential 6ECI Proprietary 6 1.Customer orders new service
- 7. ECI Proprietary 7 NETWORK AS DYNAMIC SERVICES PLATFORM ECI Telecom Proprietary and Confidential 7ECI Proprietary 7 SDN-NFV control and orchestration 1. Customer orders new service 2. Network instructed what is desired Customer Portal 3. Network configured as needed 4. Customer starts using service Where the magic occurs
- 8. CHARACTERISTICS OF SDN/NFV NETWORKS Rigidly defined Phone/template One at a time Days to weeks Contract None due to OTT Service nature Order process Service mix Turn up Time Commitment Cloud value Today
- 9. CHARACTERISTICS OF SDN/NFV NETWORKS Dynamic Custom portal Mix & match Minutes Pay per use M2M, IOT, etc Rigidly defined Phone/template One at a time Days to weeks Contract None due to OTT Service nature Order process Service mix Turn up Time Commitment Cloud value Today SDN-NFV Era
- 10. 10ECI Proprietary 10 CORE SET OF DYNAMIC SERVICES Definable CPE Managed Security Dynamic VPNs Dynamic Bandwidth 10ECI Proprietary 10
- 11. ECI Proprietary 11 DEFINABLE (VIRTUAL) CPE ECI Telecom Proprietary and Confidential 11ECI Proprietary 11 SW Configurable Communications Platform Smart Set Top Box
- 12. ECI Proprietary 12 MANAGED SECURITY ECI Telecom Proprietary and Confidential 12ECI Proprietary 12 Monthly Traffic Audits Instant eCommerce Firewalls Instant Applications as Needed Parental Control
- 13. ECI Proprietary 13 DYNAMIC VPN ECI Telecom Proprietary and Confidential 13ECI Proprietary 13 Private WIFI in Public Domains Temporary VPNs Blue-Ribbon Gaming Central Encrypted Access for Remote & Mobile Users
- 14. ECI Proprietary 14 DYNAMIC BANDWIDTH ECI Telecom Proprietary and Confidential 14ECI Proprietary 14 Instant Feeds to Broadcast Business Continuity Remote Operating Rooms Increase Server Bandwidth
- 15. REVENUE IMPACT OF SDN & NFV (1) ECI Proprietary 15 Fundamentally changes ability to deliver services • Customized through chaining • Rapid turn up • Short-lived Based on “New” Network Services Based on Customization and Rapid Turn Up of Network Services (Service Agility) Pre SDN-NFV Era SDN-NFV Era
- 16. Email Video Storage Hosted Applications Search ECI Proprietary 16 CLOUD AND EDGE COMPUTING SERVICES ECI Telecom Proprietary and Confidential 16ECI Proprietary 16 Latency of Data Transactions Low sensitivity High Sensitivity Frequency of Data Transactions Low High Centralized Cloud Computing Adapted from NTT January 2014 Edge Cloud Computing Gaming IoT Smart City M2M AR Health Care Enhanced Mobility Enterprise Security Intelligent Transportation
- 17. ECI Proprietary 17 CLOUD VS EDGE COMPUTING NETWORKING ECI Telecom Proprietary and Confidential 17ECI Proprietary 17 Seattle New York Centralized Cloud Computing • 4000 km, multiple router hops • Round trip delay ~100ms • Acceptable for Cloud OTT • Not acceptable for Edge Computing Edge Cloud Computing • 10s of km, 1-2 router hops • Round trip delay <10ms • Overkill for Cloud OTT • Needed for Edge Computing NYC Traffic Control System
- 18. ECI Proprietary 18 TRANSPORT NFV MARRIAGE WITH EDGE COMPUTING ECI Telecom Proprietary and Confidential 18ECI Proprietary 18 Edge Cloud Computing Gaming IoT Smart City M2M AR Health Care Enhanced Mobility Enterprise Security Intelligent Transportation Common hyper-converged platform Enhanced QoE Policy management
- 19. REVENUE IMPACT OF SDN & NFV (2) ECI Proprietary 19 Biggest upside may be through synergy with Edge Computing services Based on “marriage” with Edge Computing Services Based on “New” Network Services Based on Customization and Rapid Turn Up of Network Services (Service Agility) Pre SDN-NFV Era SDN-NFV Era
- 20. 20 ECI SmartLIGHT™ FRAMEWORK 20ECI Proprietary 20 How are we bringing the networks of the future to life…. Neptune Apollo LightSOFT NMS LightCONTROL SDN Controller LightCARE LightINSIGHT LightCONNECT LightTIME LightACTION Control TransportAppsSecurity LightSEC Mercury
- 21. ORGANIZATIONS THAT WILL BE ADAPTIVE ARE THE ONES INVENTING THE FUTURE. – The Elastic Enterprise ECI Proprietary 21
- 22. THANK YOU.
Editor's Notes
- There are many stories we tell our customers. Increasingly we tell them how ECI addresses vertical markets like business services or data centers. However, there is still a need to talk about products. So today we tell the Apollo story as it stands in the latter half of 2015.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- In fact bandwidth growth is accelerating, tripling in the next five years. This is driven by multiple service like over the top video, data center based cloud computing, next generation mobile, and the Internet of Things whereby devices autonomously communicate with each other. Moreover, an important characteristic of future bandwidth is not just people and device end-users communicating with each other across the network, but great rivers of traffic being created for computing and data distribution wholly within the network itself.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- In fact bandwidth growth is accelerating, tripling in the next five years. This is driven by multiple service like over the top video, data center based cloud computing, next generation mobile, and the Internet of Things whereby devices autonomously communicate with each other. Moreover, an important characteristic of future bandwidth is not just people and device end-users communicating with each other across the network, but great rivers of traffic being created for computing and data distribution wholly within the network itself.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- I begin at the end. In case you won’t let me get by my first slide, here is my summary slide at the beginning. Why should you care about Apollo. Because it is focused on meeting your needs and your bottom line. Optical networking as we will see is all about lowering the cost per bit, and this is the heart of Apollo with effortlessly scalable all topology networking. On top of that Apollo integrates packet services, it is ultra-efficient throughout its lifecycle which also lowers the cost per bit, and it is a source of new revenues.
- In fact bandwidth growth is accelerating, tripling in the next five years. This is driven by multiple service like over the top video, data center based cloud computing, next generation mobile, and the Internet of Things whereby devices autonomously communicate with each other. Moreover, an important characteristic of future bandwidth is not just people and device end-users communicating with each other across the network, but great rivers of traffic being created for computing and data distribution wholly within the network itself.
- All about change and adaptivity to change ECI SmartLIGHT provides Elastic Network Solutions for your customers