SCMD 121: Introduction to Social Networks for an Organization. Enroll at learn.hootsuite.com. In this course, students get a grasp of how different social networks are used within a business. See how audiences are interacting with their friends, customers, and other brands over social media. Enroll in HootSuite University today and gain access to this fundamental courseware, along with a growing library of social media content for ongoing education.

1. SCMD 121: Introduction to Social
Networks for Organizations
Course Syllabus
In this course, students get a grasp of how different social networks are used within a business. See how
audiences are interacting with their friends, customers, and other brands over social media.
Students also learn how various organizations are utilizing the unique attributes of each social network to grow
their customer base and connect on a whole new level with their community- something that everyone can do!
Learn through engaging video modules, useful worksheets, and online tests. The second in a twopart series, this
course is comprised of one lesson totaling ten videos.
What you will learn
Get an introductory overview of the following networks
• Facebook
• Twitter
• Google+
• LinkedIn
• YouTube
• Foursquare
• Tumblr
• Pinterest
• Flickr
• Instagram