BUILDING SOCIAL
CAPITAL THROUGH
SOCIAL NETWORKING
Nell Eckersley
Agenda
 What is Social
Capital?
 College and career
transition
 Communicating with
family
 Creating personal
learning ...
Learning Objectives
 By the end of this workshop you will be able to:
 Define Social Capital as it pertains to your
stud...
What is Social
Capital?
4
http://inmaps.linkedinlabs.com/network
5
What is Social Capital?
 “The central premise of social capital is that social
networks have value. Social capital refers...
Why is Social Capital
Important?
 Leverage relationships for personal and community
transformation
 At least 60% - some ...
8
Why is Social Capital
Important?
 Stay in touch with family in other countries
 Keep track of what children are doing on...
Pew Internet and Family Life
Project
 According to the Pew Internet and American
Life project, "As of May 2013, almost th...
11
12
13
14
Integrating
Technology
15
POST Method
P is People. Know the
capabilities of your audience.
Know what scaffolding they‟ll
need.
16
Our “People”
Students
Staff
Self
17
POST Method
 O is objectives.
Pick one. Decide
on your objective
before you
decide on a
technology. Then
figure out how
y...
Instructional “Objectives”
 Presenting Information
 Enhancing communication between student
and teacher
 Enhancing comm...
POST Method
 S is Strategy.
Figure out what will
be different after
you're done.
Imagine you
succeed. How will
things be ...
Instructional “Strategies”
 Collaborative Writing
 Multimodal Communication
 Online Networking
 Mobile Learning
 Prod...
POST Method
 T is Technology. A
community. A wiki.
A blog or a
hundred blogs.
Once you know
your people,
objectives, and
...
Examples of “Technology”
 YouTube
 Tumblr
 Twitter
 LinkedIn
 Facebook
23
SAMR Model
24
http://www.youtube.com/watch?v=us0w823KY0g#t=109
Social
Networking
Tools
25
26
27
 How to create a
compelling LinkedIn
Profile
 http://www.linkedin-
makeover.com/linkedin
-profile-samples/
 LinkedIn...
28
Facebook
 http://www.makeuseof.com/tag/this-is-how-
you-use-facebook-to-find-a-job/
29
30
YouTube
 http://mashable.com/2011/01/17/tips-video-
resumes/
 http://www.youtube.com/watch?v=tTvbf1WVY
FE
31
Youth Build Members use video to
demonstrate employment skills
VIDEO RESUMES
•Members will compile a list of their
employment and transferable skills
•Members will choose three skills to
be demonstra...
Construction and Maintenance
Skills
Youth Build students are actively involved in
construction, restoration and maintenanc...
Individual Career Skills
Some Youth Build members already possess
skills learned from previous jobs or volunteer
work
35
Leadership Skills
Youth Build members are required to attend
leadership trainings and to actively participate
in volunteer...
Video Record Youth Build
Members
 Members will introduce themselves and their
career interests
 Members will demonstrate...
38
Tumblr
 Traditionally Tumblr is used for „Tumblogging‟,
posting short blog posts in the form of images
and videos and acc...
40
Twitter
 How important is Twitter in your Personal
Learning Network?
 http://elearnmag.acm.org/archive.cfm?aid=237
9624
...
42
https://twitter.com/
Retweets
 RT @Username
43
The Power of the Hashtag
#EdTech
#AdultEd
44
45
Hashtags
 Anyone can
make up a
hashtag, but for
it to be useful as
a search term,
others have to
use it for the
same c...
46
Interactions and Mentions
Anatomy of a Good Tweet
47
Shortened URLS
 http://ipadeducators.ning.com/profiles/blogs/pre
paring-your-school-for-an (73 characters)
 http://bit.l...
Finding People to Follow
 Most websites have a Twitter follow button
 Search hashtags and words #AdultEd
 When you find...
Search Twitter
 Search on http://Twitter.com for people,
keywords or hashtags
 Search on http://Search.Twitter.com for
k...
51
Helping People to Find and Follow
You
 Use recognized hashtags (like the conference
hashtag)
 Tweet useful content (l...
http://paper.li/
52
http://paper.li/LACNYCnell/1320940472
53
http://nelightful.weebly.com/building-social-capital-through-social-networking.html
54
Nell Eckersley
 Twitter: @LACNYCNell
 Email: NellE@LACNYC.org
 http://www.scoop.it/t/twitter-in-adult-education
 ht...
Helpful Links
 http://infed.org/mobi/social-capital-and-lifelong-
learning/
 http://www.dnaindia.com/analysis/1822373/co...
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  • Association of Professional Engineers, Geologists, and Geophysicists of Alberta
  • Helping our students build their social capital

    1. 1. BUILDING SOCIAL CAPITAL THROUGH SOCIAL NETWORKING Nell Eckersley
    2. 2. Agenda  What is Social Capital?  College and career transition  Communicating with family  Creating personal learning networks  Integrating Technology  Social Networking Tools  LinkedIn  Facebook  YouTube  Tumblr  Twitter 2
    3. 3. Learning Objectives  By the end of this workshop you will be able to:  Define Social Capital as it pertains to your students  Explain two ways to think about how to best integrate technology into your teaching practice  Describe 5 social networking tools and what each one is best suited for  Identify two social networking tools that would best suit the needs and interests of the students you work with 3
    4. 4. What is Social Capital? 4
    5. 5. http://inmaps.linkedinlabs.com/network 5
    6. 6. What is Social Capital?  “The central premise of social capital is that social networks have value. Social capital refers to the collective value of all "social networks" [who people know] and the inclinations that arise from these networks to do things for each other ["norms of reciprocity"].”  The commonalities of most definitions of social capital are that they focus on social relations that have productive benefits  Social capital is about the value of social networks, bonding similar people and bridging between diverse people, with norms of reciprocity (Dekker and Uslaner 2001http://www.socialcapitalresearch.com/literature/definition.html http://www.bettertogether.org/socialcapital.htm 6
    7. 7. Why is Social Capital Important?  Leverage relationships for personal and community transformation  At least 60% - some report even higher statistics - of all jobs are found by networking  Students of college educated parents have greater access to the forms of cultural and social capital that facilitate access to educational and economic opportunities in our society. Recent research has shown that first-generation students and their parents often lack important “college knowledge” about the process of preparing, applying, and paying for college due to the lack of experience with postsecondary education in their families http://0-nces.ed.gov.opac.acc.msmc.edu/pubs2001/2001072_Essay.pdf 7
    8. 8. 8
    9. 9. Why is Social Capital Important?  Stay in touch with family in other countries  Keep track of what children are doing on social networks  Control one‟s online presence  Find people with similar interests  Meet people where they are 9
    10. 10. Pew Internet and Family Life Project  According to the Pew Internet and American Life project, "As of May 2013, almost three quarters (72%) of online U.S. adults use social networking sites, up from 67% in late 2012"— and up from just 8% in February 2005 http://pewinternet.org/Reports/2013/social-networking-sites.aspx 10
    11. 11. 11
    12. 12. 12
    13. 13. 13
    14. 14. 14
    15. 15. Integrating Technology 15
    16. 16. POST Method P is People. Know the capabilities of your audience. Know what scaffolding they‟ll need. 16
    17. 17. Our “People” Students Staff Self 17
    18. 18. POST Method  O is objectives. Pick one. Decide on your objective before you decide on a technology. Then figure out how you will measure it. 18 18
    19. 19. Instructional “Objectives”  Presenting Information  Enhancing communication between student and teacher  Enhancing communication between students in collaborative or cooperative learning groups  Supporting student creation and/or student use of technology for learning  Using productivity tools for classroom management 19
    20. 20. POST Method  S is Strategy. Figure out what will be different after you're done. Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you'll know where to begin. http://www.voorhees.k12.nj.us/Page/4578 20
    21. 21. Instructional “Strategies”  Collaborative Writing  Multimodal Communication  Online Networking  Mobile Learning  Productivity 21
    22. 22. POST Method  T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence. The POST Method: A systematic approach to social strategy by Josh Bernoff 22
    23. 23. Examples of “Technology”  YouTube  Tumblr  Twitter  LinkedIn  Facebook 23
    24. 24. SAMR Model 24 http://www.youtube.com/watch?v=us0w823KY0g#t=109
    25. 25. Social Networking Tools 25
    26. 26. 26
    27. 27. 27  How to create a compelling LinkedIn Profile  http://www.linkedin- makeover.com/linkedin -profile-samples/  LinkedIn Resume  http://www.makeuseof. com/tag/2-tools-turn- linkedin-profile- neatlooking-resume/
    28. 28. 28
    29. 29. Facebook  http://www.makeuseof.com/tag/this-is-how- you-use-facebook-to-find-a-job/ 29
    30. 30. 30
    31. 31. YouTube  http://mashable.com/2011/01/17/tips-video- resumes/  http://www.youtube.com/watch?v=tTvbf1WVY FE 31
    32. 32. Youth Build Members use video to demonstrate employment skills VIDEO RESUMES
    33. 33. •Members will compile a list of their employment and transferable skills •Members will choose three skills to be demonstrated on video for potential employment •Members will write a short script to present their skills and abilities on camera 33
    34. 34. Construction and Maintenance Skills Youth Build students are actively involved in construction, restoration and maintenance of homes and buildings throughout Ulster county. 34
    35. 35. Individual Career Skills Some Youth Build members already possess skills learned from previous jobs or volunteer work 35
    36. 36. Leadership Skills Youth Build members are required to attend leadership trainings and to actively participate in volunteer work 36
    37. 37. Video Record Youth Build Members  Members will introduce themselves and their career interests  Members will demonstrate three skills on camera to be viewed by potential employers 37
    38. 38. 38
    39. 39. Tumblr  Traditionally Tumblr is used for „Tumblogging‟, posting short blog posts in the form of images and videos and accompanied by snippets of texts  http://www.webdesignerdepot.com/2012/10/20 -stunning-tumblr-portfolio-themes/ 39
    40. 40. 40
    41. 41. Twitter  How important is Twitter in your Personal Learning Network?  http://elearnmag.acm.org/archive.cfm?aid=237 9624 41
    42. 42. 42 https://twitter.com/
    43. 43. Retweets  RT @Username 43
    44. 44. The Power of the Hashtag #EdTech #AdultEd 44
    45. 45. 45 Hashtags  Anyone can make up a hashtag, but for it to be useful as a search term, others have to use it for the same consistent purpose
    46. 46. 46 Interactions and Mentions
    47. 47. Anatomy of a Good Tweet 47
    48. 48. Shortened URLS  http://ipadeducators.ning.com/profiles/blogs/pre paring-your-school-for-an (73 characters)  http://bit.ly/YZ8Jlk (20 characters) 48
    49. 49. Finding People to Follow  Most websites have a Twitter follow button  Search hashtags and words #AdultEd  When you find one person to follow, see who they follow 49
    50. 50. Search Twitter  Search on http://Twitter.com for people, keywords or hashtags  Search on http://Search.Twitter.com for keywords or hashtags even if you don‟t have a Twitter account  Track hashtags and tweet from http://tweetchat.com/ 50
    51. 51. 51 Helping People to Find and Follow You  Use recognized hashtags (like the conference hashtag)  Tweet useful content (links are good)  Follow people (some follow back)  Retweet people (they might follow you)  Include your Twitter handle on your business card and your email signature
    52. 52. http://paper.li/ 52 http://paper.li/LACNYCnell/1320940472
    53. 53. 53 http://nelightful.weebly.com/building-social-capital-through-social-networking.html
    54. 54. 54 Nell Eckersley  Twitter: @LACNYCNell  Email: NellE@LACNYC.org  http://www.scoop.it/t/twitter-in-adult-education  http://slidesha.re/YyEeWt
    55. 55. Helpful Links  http://infed.org/mobi/social-capital-and-lifelong- learning/  http://www.dnaindia.com/analysis/1822373/col umn-social-capital-from-networking-websites- is-a-reality-today  http://www.slideshare.net/gcheliotis/social- networks-and-social-capital  http://www.socialcapitalresearch.com/literature/ definition.html  http://www.americanlibrariesmagazine.org/articl e/understanding-social-capital 55

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