Willow Webinar Series
Developing effective online academies - 5 key
lessons for creating a complete learning journey
 
Lisa Minogue-White, WillowDNA
Clive Shepherd (taken from Clive On
Learning blog)
“Knowledge may be a pre-requisite to
the exploration of ideas, but it won't take you all
the way there.
Ideas are key principles which underpin your
decision making. It is not enough to know about
ideas; before you can put them into
practice you have to believe them
too…”
“…we see the shift from push to pull, from
courses to resources”
A complex subject needs ‘chunking’ up to make learning
objectives achievable
An integrated approach to make learning accessible
Construction of a learning scaffold
Voices from within the company
A growing knowledge base derived from application of
skills
delivering the kind of transformational
skills a good quality leadership development
programme should target can’t be done in 2
day workshops and a workbook to
complete back in the office.
1. LEARNING DESIGN
Success factors
Complex skills need
time…something
conventional leadership
academies struggled to
sustain
brain dump vs brain evolution
Learning path design methodologyAccess
• Gentle but interesting introduction to the online learning experience
• Motivation through comfort with the online environment
Socialisation
• Creating a sense of ‘learning community’ through early opportunities to interact with other
learners.
• Activities encourage dialogue and sense of group experience
Formal Learning Experiences
• Asynchronous and real time activities
• Learners require two types of interaction: interaction with the content and interaction with
people
Knowledge construction
• Taking the concepts from formal materials and interaction with others to create their own
learning.
• Achieved through application of learning in the workplace, discussion and joint knowledge
development.
Development
• Learners actively contribute to their own learning and that of the group.
• They build on ideas explored through the learning path and can adapt them to meet the
individual needs of their context
1 Day Classroom Event
E-Learning Module 1
Online
Diagnostic
WebinarE-Learning Module Assignment
Feedback
Discussion
2-3 Months
2-3 Weeks
1 day
Classroom Learning
E-Learning 1.0
E-Learning 2.0
E-Learning Module 2 Online Test
Self directed
Learning
Learning timeframes...
TimelinetoMastery
Telefonica O2
CLICK TO EDIT MASTER
TITLE STYLE
Click to edit Master text styles
2. CONTEXT
Success factors
“”Our motto - context is King
The learning platform was credited for its supporting role in
improving the network’s capability and helping implement
Initiative’s culture – Fast, Brave, Decisive and Simple.
3. THE COMMUNITY
Success factors
characteristics of a successful
community...
a strong common purpose
trust and openness
minimal hierarchy
intense knowledge sharing
social activity is the oil in the
community machine
where communities add business value
subject area experts from many different
functions or business units collaborating to
solve problems or to assess new ideas
bringing together all those involved in delivering
a major business process
embedding a centrally driven programme or change
into business units
Takeaways
21
4. FACILITATION
Success factors
a tutor, facilitator, course support, coach
whoever they are or whatever you call them,
someone who cares makes a huge
difference
the timeline of facilitation...
providing additional
information &
provocation
broadcasting or
directing
hosting a knowledge
generating community
short
term
long
term
“”With the support of e-learning and Matrix community, they
have seen noticeable improvement in the quality
and speed of the work the local markets submit
during the pitches and everyday work. Initiative has
recently won a global media contract for an e-commerce
giant with an estimated global ad spending of
$500 million.
The learning platform was credited for its supporting role in
improving the network’s capability and helping implement
Initiative’s culture – Fast, Brave, Decisive and Simple.
“Previously, people rarely talked about Matrix.
Now there is dialogue every day.
Understanding how learning works
and placing the learning within the
community has made such a difference.”
CLICK TO EDIT MASTER
TITLE STYLE
Click to edit Master text styles
5. THE TECHNOLOGY
Success factors
28
Creating the
journey
• Formal
learning
scaffold
• Practical
assignments
• Social
learning
Institute of Practitioners In Advertising
Scenarios
• Practice
before
application
• A place to
experiment
with new
concepts
BPP University College
Time to mastery =
technology enabled
learning journey
Choose wisely
Context, flexibility, effectiveness and total cost of ownership
= multi channel delivery
Complex subjects are never addressed though one medium
(think learning cycle)
Credibility, buy in and applicability of learning needs voices
of experience, not over engineered content
‘Profession’ news‘Profession’ news
Our
YouTube
Our
YouTube
TrendingTrending
LeaderboardLeaderboard
EventsEvents
My working areaMy working area
My Professional
achievements
My Professional
achievements
My Learning
paths
My Learning
paths
RecertificationRecertification
Engineering Sales Leadership
Accreditation
Help forums
Best practice
Process
SMEs
Performance
support
Latest news
Product updates
Leaderboards
Discussions
Thought
leadership
Collaboration
Frameworks
FINAL THOUGHTS
Success factors
35
Communities are essential where learning needs are
complex and the environment changes rapidly
The authentic voice of experience facilitates
buy in and application of learning
A learning scaffold enables learners to build the
knowledge and confidence to build their own insights and models of
learning
Someone needs to care about learners and the
community – effective informal learning doesn’t happen by
accident!
Make your case and prove effectiveness through engaging
with the community and where social learning is happening, it’s where
you’ll find the best stories.
ConsultancyContent Platforms
Mobilise the right mix

Willow webinar jun 14 online academies v1 0

  • 1.
    Willow Webinar Series Developingeffective online academies - 5 key lessons for creating a complete learning journey   Lisa Minogue-White, WillowDNA
  • 2.
    Clive Shepherd (takenfrom Clive On Learning blog) “Knowledge may be a pre-requisite to the exploration of ideas, but it won't take you all the way there. Ideas are key principles which underpin your decision making. It is not enough to know about ideas; before you can put them into practice you have to believe them too…”
  • 3.
    “…we see theshift from push to pull, from courses to resources”
  • 4.
    A complex subjectneeds ‘chunking’ up to make learning objectives achievable An integrated approach to make learning accessible Construction of a learning scaffold Voices from within the company A growing knowledge base derived from application of skills
  • 5.
    delivering the kindof transformational skills a good quality leadership development programme should target can’t be done in 2 day workshops and a workbook to complete back in the office.
  • 6.
  • 7.
    Complex skills need time…something conventionalleadership academies struggled to sustain
  • 8.
    brain dump vsbrain evolution
  • 9.
    Learning path designmethodologyAccess • Gentle but interesting introduction to the online learning experience • Motivation through comfort with the online environment Socialisation • Creating a sense of ‘learning community’ through early opportunities to interact with other learners. • Activities encourage dialogue and sense of group experience Formal Learning Experiences • Asynchronous and real time activities • Learners require two types of interaction: interaction with the content and interaction with people Knowledge construction • Taking the concepts from formal materials and interaction with others to create their own learning. • Achieved through application of learning in the workplace, discussion and joint knowledge development. Development • Learners actively contribute to their own learning and that of the group. • They build on ideas explored through the learning path and can adapt them to meet the individual needs of their context
  • 10.
    1 Day ClassroomEvent E-Learning Module 1 Online Diagnostic WebinarE-Learning Module Assignment Feedback Discussion 2-3 Months 2-3 Weeks 1 day Classroom Learning E-Learning 1.0 E-Learning 2.0 E-Learning Module 2 Online Test Self directed Learning Learning timeframes...
  • 11.
  • 12.
    CLICK TO EDITMASTER TITLE STYLE Click to edit Master text styles 2. CONTEXT Success factors
  • 13.
    “”Our motto -context is King The learning platform was credited for its supporting role in improving the network’s capability and helping implement Initiative’s culture – Fast, Brave, Decisive and Simple.
  • 17.
  • 18.
    characteristics of asuccessful community... a strong common purpose trust and openness minimal hierarchy intense knowledge sharing social activity is the oil in the community machine
  • 19.
    where communities addbusiness value subject area experts from many different functions or business units collaborating to solve problems or to assess new ideas bringing together all those involved in delivering a major business process embedding a centrally driven programme or change into business units
  • 20.
  • 21.
  • 22.
  • 23.
    a tutor, facilitator,course support, coach whoever they are or whatever you call them, someone who cares makes a huge difference
  • 24.
    the timeline offacilitation... providing additional information & provocation broadcasting or directing hosting a knowledge generating community short term long term
  • 25.
    “”With the supportof e-learning and Matrix community, they have seen noticeable improvement in the quality and speed of the work the local markets submit during the pitches and everyday work. Initiative has recently won a global media contract for an e-commerce giant with an estimated global ad spending of $500 million. The learning platform was credited for its supporting role in improving the network’s capability and helping implement Initiative’s culture – Fast, Brave, Decisive and Simple.
  • 26.
    “Previously, people rarelytalked about Matrix. Now there is dialogue every day. Understanding how learning works and placing the learning within the community has made such a difference.”
  • 27.
    CLICK TO EDITMASTER TITLE STYLE Click to edit Master text styles 5. THE TECHNOLOGY Success factors
  • 28.
    28 Creating the journey • Formal learning scaffold •Practical assignments • Social learning Institute of Practitioners In Advertising
  • 29.
    Scenarios • Practice before application • Aplace to experiment with new concepts BPP University College
  • 30.
    Time to mastery= technology enabled learning journey
  • 31.
    Choose wisely Context, flexibility,effectiveness and total cost of ownership = multi channel delivery Complex subjects are never addressed though one medium (think learning cycle) Credibility, buy in and applicability of learning needs voices of experience, not over engineered content
  • 32.
    ‘Profession’ news‘Profession’ news Our YouTube Our YouTube TrendingTrending LeaderboardLeaderboard EventsEvents Myworking areaMy working area My Professional achievements My Professional achievements My Learning paths My Learning paths RecertificationRecertification
  • 33.
    Engineering Sales Leadership Accreditation Helpforums Best practice Process SMEs Performance support Latest news Product updates Leaderboards Discussions Thought leadership Collaboration Frameworks
  • 34.
  • 35.
    35 Communities are essentialwhere learning needs are complex and the environment changes rapidly The authentic voice of experience facilitates buy in and application of learning A learning scaffold enables learners to build the knowledge and confidence to build their own insights and models of learning Someone needs to care about learners and the community – effective informal learning doesn’t happen by accident! Make your case and prove effectiveness through engaging with the community and where social learning is happening, it’s where you’ll find the best stories.
  • 36.

Editor's Notes

  • #3 Simple hosted platform and Learning Path design to cope with a complex subject that needed ‘chunking’ up to make learning objectives achievable A capable partner able to cope with the complexity of the subject matter – it’s tricky stuff! An integrated approach that made learning accessible when needed as well as learning on induction feasible Construction of a learning scaffold with opportunity to go “off-piste” individually or with others to explore different interest areas via discussion boards as well as within the community site Ability to include voices from within the company, to both support and champion the use of this sophisticated tool as well as the voice of experience of planning
  • #4 Simple hosted platform and Learning Path design to cope with a complex subject that needed ‘chunking’ up to make learning objectives achievable A capable partner able to cope with the complexity of the subject matter – it’s tricky stuff! An integrated approach that made learning accessible when needed as well as learning on induction feasible Construction of a learning scaffold with opportunity to go “off-piste” individually or with others to explore different interest areas via discussion boards as well as within the community site Ability to include voices from within the company, to both support and champion the use of this sophisticated tool as well as the voice of experience of planning
  • #5 Simple hosted platform and Learning Path design to cope with a complex subject that needed ‘chunking’ up to make learning objectives achievable A capable partner able to cope with the complexity of the subject matter – it’s tricky stuff! An integrated approach that made learning accessible when needed as well as learning on induction feasible Construction of a learning scaffold with opportunity to go “off-piste” individually or with others to explore different interest areas via discussion boards as well as within the community site Ability to include voices from within the company, to both support and champion the use of this sophisticated tool as well as the voice of experience of planning
  • #10 So we took the brief and the materials supplied on QI and applied best practice in creation of high value online learning programmes. We use Professor Gilly Salmon’s model as a backbone for our learning pathways methodology.
  • #11 Traditional classroom learning tended to be contained in a very short time frame, with little focus on follow-up actions following the course. Total “touch” time usually under 1 day! Retention relatively low, and no support for integrating learning into day-to-day work “eLearning 1.0” Introduced enormous cost savings and efficiency compared to classroom learning (and being blunt this was the primary driver for a lot of orgs) If done well, increased retention by extending the learning timeframe, focusing more on follow-up and pre-work and better delivery of learning content “eLearning 2.0” The next generation of eLearning is not just about “delivery learning online”. There are a lot of well designed eLearning modules and courses. We can already finitely control the “content” in an elearning programme, but what about the “timing”. The focus is now on fully integrating learning into the workplace. This can be done by three things: Designing clear follow-up action points at timed intervals following the learning event and use technology to deliver these Provide web 2.0 style social tools to allow learners to work together Extend the total timeframe of the learning to encourage retention and integration
  • #12 This design is easily built upon and leaves the question of tutor/mentor open.
  • #19 Membership usually voluntary, connecting people around a subject. Need strong sponsorship, leadership and facilitation to make them work Communities can be strategic or emergent. Emergent approach taken to date, mostly based on centres of excellence and corporate functions. Support framework developed including facilitator training, launch workshop, benefits evaluation…..
  • #20 These are examples of where communities can add value to the business, we have specific proposals for Orange, which we will cover later
  • #24 These are examples of where communities can add value to the business, we have specific proposals for Orange, which we will cover later
  • #25 Facilitator - not expert - being expert gets in the way!
  • #33 ‘Profession’ news [feed from Yammer or from CRM curated by the Profession Lead]. This could be the business challenges and successes for this profession ‘BT Talks’ [Searchable video platform with synchronised PowerPoint/videos curated for this profession] Trending [Shared learning objects and areas of interest tagged from SharePoint] Leaderboard [latest silver and gold accredited employees – possibly subject area leads for this profession who may be accessible for asking questions] Events for this Profession [bookable events from SABA tagged] My working area [area for holding bookmarks, commenting which will be used/could be used to achieve accreditation My Professional achievements Cisco qualification etc. fed through from Oracle Fusion. My Learning paths [formal learning paths linking through to Cloud LMS e.g. Network Access, Network Enterprise, Network Security all at Bronze level] Recertification Recertification challenges should aligned to the business issues impacting BT that this Profession needs to address. Evidence can be uploaded in the Silver and Gold Pathways.
  • #34 ‘Profession’ news [feed from Yammer or from CRM curated by the Profession Lead]. This could be the business challenges and successes for this profession ‘BT Talks’ [Searchable video platform with synchronised PowerPoint/videos curated for this profession] Trending [Shared learning objects and areas of interest tagged from SharePoint] Leaderboard [latest silver and gold accredited employees – possibly subject area leads for this profession who may be accessible for asking questions] Events for this Profession [bookable events from SABA tagged] My working area [area for holding bookmarks, commenting which will be used/could be used to achieve accreditation My Professional achievements Cisco qualification etc. fed through from Oracle Fusion. My Learning paths [formal learning paths linking through to Cloud LMS e.g. Network Access, Network Enterprise, Network Security all at Bronze level] Recertification Recertification challenges should aligned to the business issues impacting BT that this Profession needs to address. Evidence can be uploaded in the Silver and Gold Pathways.
  • #36 Simple hosted platform and Learning Path design to cope with a complex subject that needed ‘chunking’ up to make learning objectives achievable A capable partner able to cope with the complexity of the subject matter – it’s tricky stuff! An integrated approach that made learning accessible when needed as well as learning on induction feasible Construction of a learning scaffold with opportunity to go “off-piste” individually or with others to explore different interest areas via discussion boards as well as within the community site Ability to include voices from within the company, to both support and champion the use of this sophisticated tool as well as the voice of experience of planning