This presentation was given to the Maine Mortgage Dealers Association. Many slides do not have descriptions but if you would like to use them, feel free. When I used slides from other companies I labeled them. Some sources included Hubspot, eMarketer, and a few others. The point of the presentation was to share with the crowd the need to build community and showcase your company personality through social media.

1. Creating Community and Profit
A tale of two goals...
Monday, November 4, 2013

2. About Me
Social Media Director at Burgess
Advertising and Marketing
Husband
Father
Two Dogs
Two Cats
Two Chickens
Monday, November 4, 2013

3. My Approach
I have the crazy belief
that being nice,
helpful, honest, and
relatable, will result in
more of what your
customer wants - and
what you want.
Monday, November 4, 2013

4. Be Warned
This will not be your typical social
media presentation
I don’t believe in blowing your mind with
stats that fluctuate daily
I believe in helping you be more helpful growing your online community - and
growing your business.
Monday, November 4, 2013

5. But first a story
Monday, November 4, 2013

6. In the land of the free and the
home of the brave, things were
changing.
Monday, November 4, 2013

7. Global Financial Crisis was Looming
Monday, November 4, 2013

8. Homes were being lost
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9. Hope seemed impossible to find
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10. Trust was broken
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11. Fingers were pointed.
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12. Questions Were Asked
Could we ever
recover?
Who can we trust?
Does anyone care?
Monday, November 4, 2013

13. Where Does this Leave Us?
Items still need to be
sold in order for
everyone to make a
living.
Monday, November 4, 2013

14. But old tactics like
interruption marketing
high-pressure sales
mass marketing
Monday, November 4, 2013

15. Have Been Joined by Easily Trackable Methods
Social Media
Advertising
Online Communities
YouTube
Monday, November 4, 2013

16. The New World
Monday, November 4, 2013

17. A New Approach
With social media marketing you
must first earn the right to sell by
offering a mutually beneficial
relationship that helps, educates,
connects, and reveals.
Monday, November 4, 2013

18. Meet My Wife
Cream Puff is a chicken, not
my wife.
Yes, chickens take baths
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How we met...

19. One Day I said, “Let’s Get Married”
Actually, not at all.
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20. We Met
Monday, November 4, 2013

21. This Little Princess Needed a Sweater
Gizmo
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22. The Rest Was History
7 Months later we
brought a fur child
into our world
2 month later a
marriage
3 months later a
Pomeranian
Meet Cherry
Monday, November 4, 2013

23. Of Course Our Dog Has a Facebook Page
Monday, November 4, 2013

24. The Pride Farm Would Not Exist if Erin Did Not Help Me
Find What I Needed at Her Shop.
Monday, November 4, 2013

25. Rule #1
Monday, November 4, 2013

26. How Can You be Helpful On Social Media?
Tips on Increasing
Credit
Mortgage Rate
Updates
New Home Advice
FAQ’s
Monday, November 4, 2013

27. Via e-marketer
Monday, November 4, 2013

28. Content is Everywhere
You just have to get
used to recognizing it.
Monday, November 4, 2013

29. Posts
An effective piece of
content for social
media is a very small
piece of a much larger
conversation.
A nugget from a
blog
A few lines from an
ebook.
Monday, November 4, 2013

30. Via e-marketer
Monday, November 4, 2013

31. Free Tools to Help
Hootsuite.com
Monday, November 4, 2013

32. Free Tools to Help
Bit.ly
Monday, November 4, 2013

33. Tools Within Facebook
Scheduler
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34. Tools Within Facebook
Insights
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35. Tools Within Facebook
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36. Tools Within Facebook
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37. Rule #2
Measure what matters - you
decide what matters.
More e-mail subscribers?
More “Likes”
More web traffic?
But, you cannot measure what you don’t have a goal
for.
Monday, November 4, 2013

38. Advice from the Experts
“People don’t remember the pitch, they remember
the experience.” Brian Halligan
Monday, November 4, 2013

39. Advice from the Experts
via: Hubspot.com
Monday, November 4, 2013

40. Advice from the Experts
Monday, November 4, 2013

41. Here’s the key
Post a mix of content that matches what your
company wants to accomplish other than just selling
more business.
Monday, November 4, 2013

42. First Establish a Relationship
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43. How Many Times Should I...?
Monday, November 4, 2013

44. Rule #3
Have fun.
Monday, November 4, 2013

45. Keep in Touch
Twitter - @DavidApride
Cell - 415.7712
David@burgessadv.com
Monday, November 4, 2013