1. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Why
Social?
1.

2. Let’s Chat – Marketing Discussion Series MARCH 17, 2016

3. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Two of the most
important keys to
Loan Officer’s success

4. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Trust &
Relationships

5. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
The strategy to build
trusting relationships
has evolved

6. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
“Grow and Nurture”
Grow:
In person meetings
Cold calling
Advertising
Nurture:
Email
Calls
Letters

7. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Growing and nurturing your
network is still incredibly
important, but now you have
social media platforms to make
that easier.

8. Let’s Chat – Marketing Discussion Series MARCH 17, 2016

9. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Most struggle with the
concept of using social to
further their business by
first helping their clients
and potential customers

10. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Social Media is one of the best
ways to build a community
around your business, establish
trust and thought leadership

11. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
People trust word of mouth,
especially from friends. People
also trust the advice of others
who offer free help and ask for
nothing in exchange.

12. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
1. Makes it easy to communicate
and engage with your audience
2. Many count on social media to
find real human beings offering
support and ideas

13. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
The National Association of Realtors
2015 report showed Millennials (25-34
years old) currently make up the largest
share of homebuyers at 32 percent.
Millennials also dominated the first-time
homebuyer space at 68 percent.

14. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Marketing to Millennials
is going to require that
you do it on their turf and
their terms

15. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
90% of home
buyers start their
research online
WWW.REALTOR.ORG/SITES/DEFAULT/FILES/STUDY-DIGITAL -HOUSE-HUNT-2013-01.PDF

16. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Keep in mind Social Media and
Inbound Marketing strategies
are like a marathon, not a sprint.

17. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
54% more leads are
generated by inbound
tactics than traditional
paid marketing
WWW.HUBSPOT.COM/MARKETING-STATISTICS

18. Let’s Chat – Marketing Discussion Series MARCH 17, 2016

19. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Facebook2.

20. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
It is up to you if you want to have
a presence on facebook

21. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Currently over 1.5B
active users

22. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
80% of US social network
users prefer to connect to
brands through facebookWWW.HUBSPOT.COM/MARKETING-STATISTICS

23. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
facebook is slightly less
formal than LinkedIn, it’s still
important to maintain a
professional demeanor

24. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Post or share
engaging or
educational content

25. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Start a conversation or answer a
question someone might have
by providing the answer with
your posts

26. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Something to be aware of
is that organic reach will
be very limited without
active engagement

27. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
To hit larger
audiences you can
boost posts

28. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Identify your friend’s
personal milestones
and sales
opportunities

29. Let’s Chat – Marketing Discussion Series MARCH 17, 2016

30. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Keep it
professional

31. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Rule of thumb: if you wouldn’t
say it at work, don’t post it
on facebook.

32. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Respond to feedback
from your audience
in a timely fashion

33. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
even the
negative stuff!

34. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Use a
Recognizable
Profile Picture

35. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Post during
specific times of
the day

36. Let’s Chat – Marketing Discussion Series MARCH 17, 2016

37. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Post too often

38. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Leave any
sections blank

39. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Be overly
promotional

40. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Let your page
go dark

41. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
LinkedIn3.

42. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Currently over
414M users

43. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
LinkedIn is all about business
and your personal brand, you
want it to be squeaky clean

44. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Treat LinkedIn as your
online resume

45. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Establish thought
leadership, trust and
build relationships

46. Let’s Chat – Marketing Discussion Series MARCH 17, 2016

47. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Start with
a photo

48. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Keep your profile
up to date

49. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Join relevant
groups

50. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Personalize your
connection requests

51. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Keep Active

52. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Turn off your activity
when updating
your profile

53. Let’s Chat – Marketing Discussion Series MARCH 17, 2016

54. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Ask to connect
to people you
don’t know

55. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Send requests more
than twice

56. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Be overly
promotional

57. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Be afraid to ask for
endorsement or
recommendations

58. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Social Tips
& Ideas
4.

59. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Client Testimonial

60. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
The best posts are where someone else
is tooting your horn. Testimonials from
real clients strengthen your brand, build
trust with potential clients, and otherwise
feel good.

61. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Tips:
 Pick out the best one-liner from the client testimonial to post.
 Use the one-liner to design a nice piece of content that can be
posted as a photo — contact marketing for assistance
 If you’re personal friends with the client, switch to your
personal profile and edit and tag them in the status as well.
This will increase the reach of the post to their friends.

62. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Client Closing

63. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Even if you can’t be at the closing, ask
your Realtor partner to snap the photo.
There’s no happier client than one who
just closed on their home.

64. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Tips:
 Get as many people in the photo as possible. Then, have them
all tag themselves in the photo, or you can tag them by
switching from the page to you.
 Add your company branding to the photo as well as the
client’s name – see marketing for assistance
 Do a quick “staging” of the photo by removing unwanted
items like water bottles from the frame.

65. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Mortgage Glossary Term

66. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
We often get so caught up in the teeny,
tiny details of mortgage loans, that we
forget most people don’t know the most
basic of terms and principles. Be a
guiding light by explaining the terms
found in any mortgage glossary.

67. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Tips:
 Explain it in one sentence.
 Use the status box to give an example or ask the question the
glossary term answers.
 Don’t use mortgage-speak. Explain it in layman’s terms.

68. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Inspirational Quote

69. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Not everything has to be mortgage,
mortgage, mortgage. People love being
inspired and encouraged. We find
inspirational posts are often shared, too.

70. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Tips:
 Add a photo of the person who you’re quoting.
 Use the quote in the photo itself. Make the status a simple
comment or encouraging note related to the quote.

71. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Market Statistics

72. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
People like stats. Nerds LOVE stats. So
give people and nerds a little love and
share some market statistics with them.

73. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Tips:
 Make the statistics you’re presenting the main focus.
 Use fun and colorful charts and graphs to explain the data.
 Link to or cite the source of the data.
 Brand your content.
 Localize when possible.

74. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
This or That?

75. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
It’s important to keep your audience
engaged with your profile. Asking your
audience a polarizing question about
two different styles is a great way to get
them to engage with your content.

76. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Tips:
 Pick an opinionated topic that’s unrelated to politics or religion.
 Make it about mortgages, homeownership, interior design, etc.
 Post your status in the form of a question and ask for responses.

77. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Fun Fact

78. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
This is a good post to try and get your
audience to like and share. There has
been a great thirst for knowledge on the
web, especially recently, and the Fun
Fact post gives you an opportunity to tap
into that thirst while also spreading a little
knowledge around.

79. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Tips:
 While you don’t have to stay on topic, it’s a great way to spread
the mortgage world in a fun way.
 Cite the source of your fact, when necessary.

80. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Realtor Listing Spotlight

81. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Help your referral partners grow
their business by showcasing
their listings.

82. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
Tips:
 Get the high-quality photos from the Realtor and create
an album.
 Link directly to the listing in the status, but don’t use the
auto-generated link.
 Use a URL shortener like bitly to track clicks.
 Make sure you clearly identify the Realtor in the status

83. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
While social media is free, as a loan
officer, your time is valuable. Here
are 3 things to help you put social
media into perspective before you
get started if you haven’t already.

84. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
1. You Need To Understand
Social Media

85. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
2. You Are What You Post

86. Let’s Chat – Marketing Discussion Series MARCH 17, 2016
3. Social Media is Social