6. So, this social media thing… UK: 85% online 70% have watched a short video online 50% regularly read blogs Social Media #1 activity on web (overtaking pornography)
7. Should UWE get involved? sometimes – no Increase visibility Manage reputation Show our human side Tailor messages, Build communities Keep people informed (at level they want) Meet expectations
8. Facebook Social Networking site Profiles and content public or private Share content between friends Groups, pages, community pages Medium frequency, low resource
9. Facebook 500’000’000 users 3rd largest population 1.5m pieces of content shared Daily Average user 130 friends or – appears on their friends pages Fastest growing segment? 55-65 year old females
11. UWE+ ? Yes and No Recognise we’re in their space Expand brand recognition via sharing Plan and host events (CPA/UWE open day?) Grow communities (pre arrival?) Privacy awareness Be ready to respond Insight
12. twitter Microblogging 140 character updates (quick and short-lived) Public Follow (almost) anyone Easily searched High frequency, medium resource
13. twitter 50’000’000 active users Only 27% regularly contribute Majority listen Celebrities News Peers (field/industry) 80% access via mobile devices
15. uwe+ ? Enough content? Multiplenicheaccounts(where there’s a need) Repost and redirect relevant content Direct recruitment? Queens MBA Chance to listen and reply (#fowd) Channel ready when needed Heathrow, Bath University
16. Over 100’000’000 videos 24 hours of video is uploaded to YouTubeevery minute Visitors watch 2 billion videos a day Interesting: Tufts optional essay | Old Spice | Blendtec Useful: Carnegie Mellon
17. uwe+ ? Low frequency, high resource Embed on own site (SEO value) Already have wide range video content UWE moving to branded channel Consolidating content in one account easily discovered, explored and shared Insight
18. 70 million active users (and growing) 200 countries Professional focus (no drunken photos here) Connections, recommendations, groups Syracuse alumni network 13’000 members “Study here – access our network” BBS DEA, UWE Alumni
19. Publicly share photos Tagged (by owner and community) Comments One accounteasily explored + shared
20. Blogging Low frequency, medium resource Slow burn Permanent content Build reputation, brand and relationships Individual (peers, enquirers) Service (recruitment) Internal communication Opportunity for collaboration
21. Thinking of it? Goal? Audience Commitment and enthusiasm Privacy awareness (admins, members, staff) Know the platform Think long-term (event, dates) Exit route
