Tips and tools to manage one's online identity.
Lecture given to MBA students at HEC Paris on October the 28st 2011.
The presentation covers personal branding (how to build a professional profile and a personal page, how to keep one's privacy), social media monitoring (how to monitor conversation, publications and search using Netvibes) and social networking (how to expand one's network using tools like Branchout and Klout).
The presentation ends with some security recommendation in order to avoid brandjacking.
25. Workshop : search your neighbor
Is it easy to find your neighbor?
Is the information relevant?
Is the information coherent?
What should be removed?
What should be added/more visible?
Can we contact him easily?
28. What should you put on your personal page?
A picture
Pitch yourself (short description - 160 characters)
Choose your keywords and use them in your description
Link: to your other profiles, slideshare account, the papers you published
Show the communities you belong to (HEC…)
Be reachable (a mail or anything)
Talk (link to your contribution on Twitter, Quora or other forums)
29. Workshop
Set up your own personal page with About.me
Get inspiration :
http://about.me/thewmatt
http://about.me/jessicalucia
http://about.me/laurindel
http://about.me/brianwong
32. Should you use LinkedIn?
Hire
Be hired
Find clients
Advertise your business
Know your network
Expand your network
Enhance your influence as an expert
34. Add former experiences
Add skills
Ask for recommendations
Expand your network (connect with the people in the class)
Add languages and translate your profile
Join groups
Link to your other profiles (About.me, Twitter, blog…)
Link to your online contributions (articles, blogposts, answers on forums)
Use applications (vizualize.me, slideshare, tweets, wordpress)
Stay up to date (update your profile regularly)
51. Twitter etiquette
Mind your spelling
Quote your sources
Interact and mention
Do not flood your readers (instead schedule your publications)
Ban capital letters
Be reliable (check before tweeting)
Be appropriate
57. Best practices
Upon meeting someone interesting, connect to him
Sync with your email
Spend some time looking at the suggestions,
Use iPhone/Android applications on the go
Contribute to the groups and Q&A
Make lists/circles
58. How to find interesting profiles on Twitter?
Search new profiles
Look at Twitter suggestions
Use the lists
Listen to the peer reviews (follow Friday)
Use your monitoring tools
60. Rules
Beware of fake profiles. If you have a doubt when seeing a profile picture, try Tinyeye.
Don’t add everybody
Think before accepting a request
Remember who is in your network when you post an update
Be careful : identity theft and “cybersquatters”
61. Security
What is a good password?
Why you should not ask your browser to remember your passwords
Why you should always use https (firesheep & likes)
Secure your laptop : Prey
Secure your profiles : double step verification, location or device
based verification
Monitor what is being said about you
62. “Brandjacking is one way in which social media
can turn ugly. […] it happens when a person or
organization loses control of their presence or
message, and that it doesn’t have to involve
any form of technological theft, just orchestrated
word-of-mouth attacks.” (Mashable)
69. Credits
Surfer by Hani Hamir
Don’t ring again by Jox
Binoculars by Bethan
Closed for business by Maistora
Boombox in Montreal by Mikey G Ottawa
100621-F-6350L-395 by Expertinfantry
First Ostrich by M Kuhn
Second Ostrich by Kicki
Icons and symbols by The Noun Project
Gag by CHRISSPdotCOM
Google by ConnorTreacy
Is dinner ready yet? By Ernst Vikne