Online Social Networks in Health and Healthcare


Published on

From the Bootcamp series (, this presentation provides an overview of social networks being used with health care communities for consumers and providers.

Published in: Technology, Health & Medicine
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Online Social Networks in Health and Healthcare

  1. 1. Online Social Networks in Health & Healthcare PF Anderson, Emerging Technologies Librarian, Health Sciences Libraries, © 2008 Regents of the University of Michigan. All rights reserved.
  2. 2. Why? <ul><li>“ Are social networks really worth it?” </li></ul><ul><li>“ The web is better when it’s social” </li></ul>
  3. 3. Why? <ul><li>Connection, communication, collaboration, consultation </li></ul><ul><li>Discuss & share information (articles, photos, videos, cases, data, methodologies) </li></ul><ul><li>Q&A, rapid response (sometimes), serendipitous discovery </li></ul><ul><li>Global, international connections & opportunities </li></ul><ul><li>Find employment & research opportunities </li></ul><ul><li>Emerging trends, topics, medications, treatments, insights in your field </li></ul>
  4. 4. Why? <ul><li>Study partners for USMLE & board exams </li></ul><ul><li>Facilitate translational research - bench to bedside </li></ul><ul><li>Disease or behavior tracking in populations </li></ul><ul><li>Support groups, lifestyle change & behavior modification </li></ul><ul><li>Recruit research study & clinical trial candidates </li></ul><ul><li>Create online community for alumni, patrons, clients </li></ul>
  5. 5. Why? – Take Two <ul><li>Efficiency possibilities </li></ul><ul><li>Build professional communities </li></ul><ul><ul><li>Clinical </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Management </li></ul></ul><ul><li>Build learning communities </li></ul><ul><li>Build sharing communities </li></ul><ul><li>Build community support through outreach </li></ul>
  6. 6. What makes an online social network? <ul><li>Tech that supports </li></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Defining “your folks” (friends, groups) </li></ul></ul><ul><ul><li>Commenting, discussion, dialogue </li></ul></ul><ul><li>Active community & individuals who use these features to support interaction and community building </li></ul>
  7. 7. Networking through social media <ul><li>Who are your people? </li></ul><ul><li>Where is your conversation? </li></ul><ul><li>Youtube, Flickr, VoiceThread, ManyEyes. </li></ul><ul><li>Blogs & Blogger </li></ul><ul><li>Wikis: Wetpaint </li></ul><ul><li>Twitter, SocialThing, FriendFeed </li></ul>
  8. 8. Networking through social media <ul><li>Flickr example </li></ul>
  9. 9. Networking for networking <ul><li>Popular social networking sites </li></ul><ul><ul><li>myspace </li></ul></ul><ul><ul><li>facebook </li></ul></ul><ul><ul><li>opensocial </li></ul></ul><ul><ul><li>livejournal </li></ul></ul><ul><ul><li>xanga </li></ul></ul><ul><ul><li>mycyberspace </li></ul></ul><ul><ul><li>bebo </li></ul></ul><ul><ul><li>orkut </li></ul></ul><ul><ul><li>friendster </li></ul></ul><ul><ul><li>Hi5 </li></ul></ul><ul><ul><li>linkedin </li></ul></ul>
  10. 10. Networking for networking <ul><li>Make your own social network </li></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><ul><li>free, popular - >90,000 networks </li></ul></ul></ul><ul><ul><li>ELGG - open source software </li></ul></ul><ul><ul><li>More social networking platforms: </li></ul></ul><ul><ul><ul><li>TechCrunch White Label Social Networking Platforms Chart: </li></ul></ul></ul>
  11. 11. Trends - Google Friends <ul><li>Do it yourself social networking on your own web site or blog </li></ul>
  12. 12. Health networks - for doctors <ul><li>Ozmosis </li></ul><ul><ul><li>trust + intelligence + personalization </li></ul></ul><ul><ul><li>relationship building + knowledge sharing + real-time collaboration </li></ul></ul>
  13. 13. Health networks - for doctors <ul><li>Ozmosis - knowledge sharing </li></ul>
  14. 14. Health networks - for doctors <ul><li>Sermo </li></ul>
  15. 15. Health networks - for doctors <ul><li>SocialMD </li></ul>
  16. 16. Health networks - for healthcare <ul><li> </li></ul>
  17. 17. Health networks - for dentists <ul><li>DentalTown </li></ul><ul><li>HygeineTown </li></ul><ul><li>DentalLabTown </li></ul>
  18. 18. Health networks - for research <ul><li>BioMedExperts </li></ul>
  19. 19. Health networks - for nurses <ul><li>American Nurses Association - Nursing World </li></ul>
  20. 20. Health networks - for nurses <ul><li>NurseLink </li></ul>
  21. 21. Health networks - for nurses <ul><li>NaBloPoMo - Nurses United </li></ul>
  22. 22. Health networks - for students plus <ul><li>Tiromed </li></ul>
  23. 23. Health networks - for students plus <ul><li>DoctorsHangout </li></ul>
  24. 24. Health networks - for students <ul><li>Student Dentist </li></ul>
  25. 25. Health networks - collaborating across bins <ul><li>Within3 </li></ul>
  26. 26. Health networks - for wellness <ul><li>Gyminee </li></ul>
  27. 27. Health networks - for support groups <ul><li>DailyStrength </li></ul>
  28. 28. Health networks - for support groups <ul><li> (Association of Cancer Online Resources) </li></ul>
  29. 29. Health networks - for families <ul><li> </li></ul>
  30. 30. Health networks - others <ul><li>Healthcare consumers </li></ul><ul><li>Other practitioners </li></ul><ul><li>Clinical managers and marketers </li></ul><ul><li>Researchers </li></ul><ul><li>Informaticians </li></ul>
  31. 31. Considerations <ul><li>Who is allowed in? </li></ul><ul><li>Security </li></ul><ul><li>Privacy </li></ul><ul><li>Openness / transparency </li></ul><ul><li>Authority </li></ul><ul><li>Underlying purpose or motives of founding persons or organization </li></ul><ul><li>Standards vary internationally for patient confidentiality guidelines </li></ul><ul><li>How active is the community </li></ul><ul><li>Effort required to make it useful and viable </li></ul>
  32. 32. Links — Social Media & Networks <ul><li>Blogger: </li></ul><ul><li>Flickr: </li></ul><ul><li>FriendFeed: </li></ul><ul><li>ManyEyes: </li></ul><ul><li>SocialThing: </li></ul><ul><li>Twitter: </li></ul><ul><li>VoiceThread: </li></ul><ul><li>Wetpaint: </li></ul><ul><li>YouTube: </li></ul>
  33. 33. Links - General Social NetWork Tools <ul><li>Bebo: </li></ul><ul><li>Facebook: </li></ul><ul><li>Friendster: </li></ul><ul><li>hi5: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Livejournal: </li></ul><ul><li>MySpace: </li></ul><ul><li>Orkut: </li></ul><ul><li>Xanga: </li></ul>
  34. 34. Links — Make Your Own <ul><li>ELGG: </li></ul><ul><li>Google Friend Connect: </li></ul><ul><li>Google OpenSocial: </li></ul><ul><li>Ning: </li></ul><ul><li>TechCrunch White Label Social Networking Platforms Chart: </li></ul>
  35. 35. Links — Health & Medical <ul><li>ANA NursingWorld: </li></ul><ul><li>NurseLinkUP: </li></ul><ul><li>Ozmosis: </li></ul><ul><li>Sermo: </li></ul><ul><li>SocialMD: </li></ul><ul><li>TiroMED: </li></ul><ul><li>Within3: </li></ul>
  36. 36. Links – On Ning <ul><li>Café Chronique: </li></ul><ul><li>Chiro Connector: </li></ul><ul><li>ChiroShare: </li></ul><ul><li>Diabetes TalkFest: </li></ul><ul><li>Disability Resource Exchange: </li></ul><ul><li>DoctorsHangout: </li></ul><ul><li>Epidermolysis Bullosa Friends: </li></ul><ul><li>Fibromyalgia: </li></ul><ul><li>Gastric Bypass: </li></ul>
  37. 37. Links - On Ning 2 <ul><li>Healthcare Marketing: </li></ul><ul><li>Healthcare with a Heart: </li></ul><ul><li>Health Informatics Forum: </li></ul><ul><li>Hospital Impact: </li></ul><ul><li>Illness-Disability-Healthcare-Caregiver Ministry Network: </li></ul><ul><li>iMed Exchange: </li></ul>
  38. 38. Links - On Ning 3 <ul><li>Assessment for Health Sciences Libraries: </li></ul><ul><li>Library 2.0: Medical and Health Science Libraries: </li></ul><ul><li>Medical Writing: </li></ul><ul><li>Meharry Medical College: Alumni: </li></ul><ul><li>MLA 09: </li></ul><ul><li>My Irritable Bowel Syndrome: </li></ul>
  39. 39. Links — On Ning 4 <ul><li>NaBloPoMo: Nurses United: </li></ul><ul><li>PlanetCancer: </li></ul><ul><li>Research & Media: </li></ul><ul><li>Kosmix RightHealth: </li></ul><ul><li>Student Dentist: </li></ul><ul><li>Tu Diabetes: </li></ul>
  40. 40. Want more? <ul><li> </li></ul>