Social Media What?


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Social Media overview for using Facebook, Twitter, LinkedIn and several other options; designed specifically for nonprofit fundraising professionals.

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Social Media What?

  1. 1. Social Media...what? <ul><li>Getting the most from Facebook, Twitter, and LinkedIn (plus some other cool stuff) </li></ul>By Bethany Deines Director of Annual Gifts The Children’s Medical Center of Dayton
  2. 3. Overwhelmed? Let’s start with some basics
  3. 4. Why use social media? <ul><li>Reach target audience(s) </li></ul><ul><li>Build supporters/constituents; connects people </li></ul><ul><li>Two-way interactive communication </li></ul><ul><li>Tell your story; educate </li></ul><ul><li>Fundraise </li></ul><ul><li>Advocacy </li></ul><ul><li>Builds a brand </li></ul>
  4. 5. Things to Remember <ul><li>Social networking is a conversation. Listen. Interact. </li></ul><ul><li>Be authentic. Be open. Be honest. </li></ul><ul><li>Social media keeps people informed. People follow you so they can learn about you and your organization. Be informative. </li></ul><ul><li>It’s all public. Don’t share anything you wouldn’t want someone to know or repost. Be smart. </li></ul>
  5. 6. <ul><li>Facebook is a social utility that helps people communicate more efficiently with their friends, family and co-worker (Facebook) </li></ul><ul><li>400 million users - 50% log-in daily </li></ul><ul><li>60 million status updates every day </li></ul><ul><li>5 billion pieces of content shared weekly </li></ul><ul><li>3 billion photos uploaded each month </li></ul>
  6. 7. <ul><li>Control privacy settings for personal pages </li></ul><ul><li>Use pages for organizations; configure settings to allow for participation </li></ul><ul><li>Use organization’s logo as Page picture; keep consistent with other social media outlets </li></ul><ul><li>Select a vanity URL - </li></ul><ul><li>Ask questions to spark activity </li></ul><ul><li>Limit status updates to one or two per day </li></ul><ul><li>Check your Insights page </li></ul>Best Practices
  7. 8. <ul><li>Add Fan Box Widget to your website or blog - </li></ul><ul><li>Add a Twitter & YouTube Tab to your page- </li></ul><ul><li>Incorporate your Facebook Fan page into your e-newsletter </li></ul><ul><li>Invite staff, board members and volunteers to “like” your page and add comments </li></ul><ul><li>Keep learning. Great resource for webinars: Diosa Communications </li></ul>Best Practices
  8. 12. <ul><li>Twitter asks “What’s happening?” and then makes the answer spread around the world immediately </li></ul><ul><li>140 character limit </li></ul><ul><li>55 million tweets are sent per day </li></ul><ul><li>Twitter’s search engine receives 600 million queries per day </li></ul>
  9. 13. <ul><li>Post relevant content - be a knowledge expert </li></ul><ul><li>Listen and be ready to respond to comments, offer service or thank people </li></ul><ul><li>Good karma - Reply and Retweet (RT) </li></ul><ul><li>Don’t just tweet your own content - Twitter is a news source </li></ul><ul><li>Follow back - have two-sided conversations </li></ul><ul><li>Don’t spam. Don’t auto-respond. Be REAL! </li></ul><ul><li>Use a Twitter management tool like HootSuite </li></ul>Best Practices
  10. 16. <ul><li>Connecting the world’s professionals to make them more productive and successful </li></ul><ul><li>70 million users in 200 countries </li></ul><ul><li>A new member joins every second </li></ul><ul><li>Frequently used resource for employee searches </li></ul>
  11. 17. <ul><li>Personalize your URL; link in your email signature </li></ul><ul><li>Have a content-rich profile; use key words </li></ul><ul><li>Provide unsolicited recommendations for friends, colleagues, donors, board members, volunteers </li></ul><ul><li>Add a photo to your profile </li></ul><ul><li>Post status updates regularly </li></ul><ul><li>Join industry groups </li></ul><ul><li>Add applications (Slideshare, blog links, reading list) </li></ul>Best Practices
  12. 20. Other social media tools Video sharing Photo sharing Online, editable encyclopedia Video calls PowerPoint sharing
  13. 21. Other social media tools Document sharing for online collaboration Online meeting scheduler, polling Free blogging systems Video production Social bookmarking
  14. 22. Other things to check out