Beyond Blogs: the Role of Social Networks


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This talk explored the potential of social networking for libraries to engage with users and to support their outreach activities.

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Beyond Blogs: the Role of Social Networks

  1. 1. Beyond blogs: the role of social networks Ann Chapman UKOLN University of Bath Bath, UK UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) This talk is about The potential of social networking services such as Facebook Twitter: Email: [email_address] Resources bookmarked using ‘ili2010-workshop' tag
  2. 2. Social Networking is <ul><li>What? </li></ul><ul><ul><li>Online service, platform or site </li></ul></ul><ul><ul><li>Mostly web based </li></ul></ul><ul><li>Who for? </li></ul><ul><ul><li>Groups of people who share interests and/or activities </li></ul></ul><ul><li>Some examples </li></ul><ul><ul><li>Facebook, Bebo, LinkedIn, MySpace </li></ul></ul>
  3. 3. How they work <ul><li>Typically they: </li></ul><ul><ul><li>Use category places (such as former school-year or classmates) </li></ul></ul><ul><ul><li>Are a means to connect with friends (usually with self-description pages) </li></ul></ul><ul><ul><li>Use a recommendation system linked to trust </li></ul></ul>
  4. 4. What users do <ul><li>Users typically </li></ul><ul><ul><li>Create profiles of personal information </li></ul></ul><ul><ul><li>Upload pictures </li></ul></ul><ul><ul><li>Post blog entries (status updates) </li></ul></ul><ul><ul><li>Compile / share lists of contacts </li></ul></ul><ul><ul><li>Can set privacy controls, e.g. </li></ul></ul><ul><ul><ul><li>Who can view their profile </li></ul></ul></ul><ul><ul><ul><li>Who can contact them </li></ul></ul></ul><ul><ul><ul><li>Who can add them to their list of contacts </li></ul></ul></ul>
  5. 5. Who are the users? <ul><li>Individuals </li></ul><ul><ul><li>Network with family, friends </li></ul></ul><ul><ul><li>Age influences choice </li></ul></ul><ul><ul><ul><li>Bebo – youngest </li></ul></ul></ul><ul><ul><ul><li>MySpace – secondary school age </li></ul></ul></ul><ul><ul><ul><li>Facebook – adults (the largest service) </li></ul></ul></ul><ul><li>Organisations </li></ul><ul><ul><li>Increasingly common </li></ul></ul><ul><ul><li>Advertise products / services </li></ul></ul><ul><ul><li>Universities </li></ul></ul><ul><ul><li>Archives, libraries and museums </li></ul></ul>
  6. 6. Some examples <ul><li>The following slides look at some examples of libraries using Facebook </li></ul><ul><ul><li>Some in the UK, some in USA </li></ul></ul><ul><ul><li>Varying approaches </li></ul></ul><ul><ul><li>Use different optional features </li></ul></ul>
  7. 7. British Library on Facebook <ul><li>What they are using </li></ul><ul><ul><li>Wall – news and comments </li></ul></ul><ul><ul><li>Info – web site URL, overview, mission </li></ul></ul><ul><ul><li>Events – a page for each event </li></ul></ul><ul><ul><li>Photos – 13 BL albums plus photos by others </li></ul></ul><ul><ul><li>Boxes – discussions, reviews, videos </li></ul></ul><ul><ul><li>Videos – 10 BL plus some by others </li></ul></ul>
  8. 8.
  9. 9. Univ. Portsmouth Library on Facebook <ul><li>What they are using </li></ul><ul><ul><li>Wall – news and comments </li></ul></ul><ul><ul><li>Info – postal address, phone no, web site URL, travel directions (bus and rail) </li></ul></ul><ul><ul><li>Welcome </li></ul></ul><ul><ul><li>Induction – virtual tour, powerpoint, details of F2F workshops </li></ul></ul><ul><ul><li>Photos – 3 UoP albums, 57 photos by others </li></ul></ul><ul><ul><li>Library Links – to areas of the UoP Library web site </li></ul></ul>
  10. 10.
  11. 11. Portsmouth (OH) Public Library on Facebook <ul><li>What they are using </li></ul><ul><ul><li>Wall </li></ul></ul><ul><ul><ul><li>news and comments </li></ul></ul></ul><ul><ul><ul><li>Staff Highlight Day feature on individual staff </li></ul></ul></ul><ul><ul><li>Info – location , phone, opening hours </li></ul></ul><ul><ul><li>Photos – 22 albums plus 68 photos by others </li></ul></ul><ul><ul><li>Discussions – currently all book reviews </li></ul></ul><ul><ul><li>Events – none featured on day accessed </li></ul></ul>
  12. 12.
  13. 13. Portsmouth (OH) Public Library on Facebook - 2 <ul><li>Staff Highlight Day </li></ul><ul><li>Name Kandace </li></ul><ul><li>What is your job title? Branch Clerk </li></ul><ul><li>How long have you been at PPL? Almost 2 years </li></ul><ul><li>When did you know that you wanted to be a librarian? After starting my position here at PPL. </li></ul><ul><li>What is your favourite part of your job? I really enjoy every aspect of my job. </li></ul><ul><li>What are your favourite experiences at PPL? Seeing the kids that we have come to our programs enjoying the time and effort we put into it and discovering that reading can be fun. </li></ul><ul><li>Why do you think libraries are important? They are an excellent source of knowledge and entertainment. </li></ul><ul><li>Tell us a little about one of your favourite programs or projects. I really enjoyed the Fear Factor program that was presented at Lucasville last year for Young Adults. They had to eat some pretty gross things. I certainly couldn’t have done it. </li></ul>
  14. 14. London Library on Facebook <ul><li>“ The world’s largest independent lending library” </li></ul><ul><li>What they are using </li></ul><ul><ul><li>Wall – news and comments </li></ul></ul><ul><ul><li>Info – location, phone, opening hours, background </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Discussions – only 2 posts </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Notes – nothing posted </li></ul></ul>
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  16. 16. Manchester Public Library on Facebook <ul><li>What they are using </li></ul><ul><ul><li>Wall – news and comments </li></ul></ul><ul><ul><li>Info – email address, website URL, background </li></ul></ul><ul><ul><li>Welcome – includes tabbed links to parts of web site </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Photos – 13 ML albums </li></ul></ul><ul><ul><li>Notes – mix of news and other info </li></ul></ul>
  17. 17.
  18. 18. Bristol (VA) Public Library on Facebook <ul><li>US public library </li></ul><ul><li>What they are using </li></ul><ul><ul><li>Wall – news and comments </li></ul></ul><ul><ul><li>Info – location, phone, opening hours, website URL, twitter account, background </li></ul></ul><ul><ul><li>Photos – 49 BPL albums </li></ul></ul><ul><ul><li>Discussions </li></ul></ul><ul><ul><li>Twitter – feed from Twitter account </li></ul></ul><ul><ul><li>News – sign up to an RSS feed </li></ul></ul>
  19. 19.
  20. 20. Advantages of using Facebook <ul><li>Using Facebook means </li></ul><ul><ul><li>Another place to put information about your organisation </li></ul></ul><ul><ul><li>Potentially reach a new audience </li></ul></ul><ul><ul><li>Not tied to corporate image restrictions </li></ul></ul><ul><ul><li>You choose which features to use (wall, info, photos, etc.) </li></ul></ul><ul><ul><li>Opportunity to engage in discussion with users and potential users </li></ul></ul>
  21. 21. Commitment <ul><li>It’s not just creating a Facebook account </li></ul><ul><ul><li>Posting to the Wall (regular) </li></ul></ul><ul><ul><li>Adding photos (occasional) </li></ul></ul><ul><ul><li>Updating Info (as needed) </li></ul></ul><ul><ul><li>Starting discussion (needs promotion to get users involved) </li></ul></ul><ul><ul><li>Monitoring discussion </li></ul></ul><ul><li>So </li></ul><ul><ul><li>Who is going to do this? </li></ul></ul><ul><ul><li>Solo or team effort </li></ul></ul>
  22. 22. Making things easier <ul><li>Not on Facebook yourself? </li></ul><ul><ul><li>Have a look at the About pages </li></ul></ul><ul><ul><li>About/Resources – Facebook pages link </li></ul></ul><ul><li>Using other services </li></ul><ul><ul><li>Import your twitter feed </li></ul></ul><ul><ul><li>Export status updates to your twitter feed </li></ul></ul>
  23. 23. What you need to do <ul><li>Decide on and implement </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><ul><li>Target audience </li></ul></ul></ul><ul><ul><ul><li>Tone / feel </li></ul></ul></ul><ul><ul><ul><li>Privacy (re discussions) </li></ul></ul></ul><ul><ul><li>Policy </li></ul></ul><ul><ul><ul><li>What’s acceptable in discussion </li></ul></ul></ul><ul><ul><ul><li>Using FB for campaigns </li></ul></ul></ul><ul><ul><li>Who is responsible (don’t forget holiday and illness cover) </li></ul></ul>
  24. 24. Questions <ul><li>Any questions? </li></ul>Name : Ann Chapman Address : UKOLN, University of Bath, BATH, UK Email : Web site : Blog :