Introduction to Richard Roaf UCL Environment Institute
 
 
Background
What is <ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Social Networking  </li></ul><ul><li>Multimedia Websi...
Popularity <ul><li>Grown by 340% in 3 years in UK </li></ul><ul><li>Youtube videos are watched  2 billion   times  per day...
Demographics <ul><li>The average social network user is  37 years </li></ul><ul><li>old. </li></ul><ul><li>The average Twi...
 
 
 
What is <ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Social Networking  </li></ul><ul><li>Multimedia Websi...
<ul><li>Must engage the public with research on sustainable development </li></ul><ul><li>Mainstream media is failing to d...
<ul><li>Allows you to use creativity </li></ul><ul><li>Helps people digest complex information </li></ul><ul><li>Allows fo...
 
 
Results of Pilot Study published in Autumn 2010. They like: “ Focused and concise evidence, without generalised or overblo...
 
<ul><li>Set to become more important </li></ul><ul><li>Sixth formers are very active online </li></ul><ul><li>Can present ...
Martyn Poliakoff <ul><li>“ Particularly impressive was a presentation describing online outreach including a &quot;You Tub...
<ul><li>Blogs </li></ul><ul><li>Rapidly increasing number of academic blogs </li></ul><ul><li>Builds on academics existing...
<ul><li>Youtube </li></ul><ul><li>Lots of lectures </li></ul><ul><li>Easier than ever to make videos </li></ul><ul><li>Imp...
<ul><li>Facebook </li></ul><ul><li>Great way to disseminate content </li></ul><ul><li>Can be used to share anything </li><...
<ul><li>Twitter </li></ul><ul><li>Short posts used to share links and news </li></ul><ul><li>Increasing number of academic...
<ul><li>Crowd sourcing and citizen science </li></ul>How are other “ The amount of knowledge and talent dispersed among th...
 
 
<ul><li>Best Practice </li></ul><ul><li>Use an integrated approach </li></ul><ul><li>Help people climb the content ladder ...
<ul><li>Integrated approach </li></ul><ul><li>Use a content platform and a distribution </li></ul><ul><li>platform </li></...
Social Media
 
Getting started with 4 Stages
Getting started with 4 Stages
<ul><li>Sharing what with who? </li></ul><ul><li>Assess your resources </li></ul><ul><li>Survey the landscape </li></ul><u...
<ul><li>Sharing what with who? </li></ul><ul><li>What research do you want to share? </li></ul><ul><li>What could be of va...
<ul><li>Who could benefit from engaging with your research? </li></ul><ul><li>NGOs </li></ul><ul><li>Government department...
<ul><li>Assess your resources </li></ul><ul><li>Staff members </li></ul><ul><li>PHD students </li></ul><ul><li>Undergradua...
Getting started with 4 Stages
<ul><li>Survey the landscape </li></ul><ul><li>What are other people saying about this? </li></ul><ul><li>Where are they s...
What does success look like? A large number of hits? A significant engagement with a few people Targeting the right people
<ul><li>Establish Guidelines </li></ul><ul><li>Encourages a consistent presence </li></ul><ul><li>Helps those who aren’t s...
Getting started with 4 Stages
Getting started with 4 Stages
<ul><li>Choosing the right platforms </li></ul><ul><li>Where are your audience? </li></ul><ul><li>What will compliment you...
<ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Social Networking  </li></ul><ul><li>Multimedia Websites </li...
<ul><li>Start creating content </li></ul><ul><li>Just do it </li></ul><ul><li>Begin with your audience in mind </li></ul><...
Getting started with 4 Stages
Getting started with 4 Stages
 
<ul><li>Participate </li></ul><ul><li>Interact with your community </li></ul><ul><li>Be part of the conversation </li></ul...
Getting started with 4 Stages
Getting started with 4 Stages
Monitor statistics and feedback Facebook: Number of likes, comments Online video: Views, subscribers demographics, comment...
<ul><li>Review </li></ul><ul><li>What worked for the audience? </li></ul><ul><li>Look at comments and statistics </li></ul...
Getting started with 4 Stages
 
 
How could UCL
How could UCL
 
What does
How could UCL
References <ul><li>Time Spent on Social Media has grown by 340% in 3 years in UK </li></ul><ul><li>Youtube videos are watc...
Links <ul><li>Royal Society of Arts Animate Video  http :// www.youtube.com/watch?v=u6XAPnuFjJc </li></ul><ul><li>  </li><...
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Introduction to Social Media for Academics | Ecodemia

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Introduction to Social Media for Academics | Ecodemia

  1. 1. Introduction to Richard Roaf UCL Environment Institute
  2. 4. Background
  3. 5. What is <ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Multimedia Websites </li></ul><ul><li>Social Bookmarking </li></ul>
  4. 6. Popularity <ul><li>Grown by 340% in 3 years in UK </li></ul><ul><li>Youtube videos are watched 2 billion times per day </li></ul><ul><li>There are 500 million active users on Facebook </li></ul><ul><li>Every week 3.5 billion pieces of content are shared just on Facebook </li></ul><ul><li>6 million new users join Twitter each month </li></ul>
  5. 7. Demographics <ul><li>The average social network user is 37 years </li></ul><ul><li>old. </li></ul><ul><li>The average Twitter user is 39 years old. </li></ul><ul><li>The average Facebook user is 38 years </li></ul><ul><li>old. </li></ul>
  6. 11. What is <ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Multimedia Websites </li></ul><ul><li>Social Bookmarking </li></ul>
  7. 12. <ul><li>Must engage the public with research on sustainable development </li></ul><ul><li>Mainstream media is failing to do this </li></ul><ul><li>Peer influence is crucial </li></ul><ul><li>Social media connects positive greens to rest of population through weak ties </li></ul>Social media and
  8. 13. <ul><li>Allows you to use creativity </li></ul><ul><li>Helps people digest complex information </li></ul><ul><li>Allows for engagement </li></ul><ul><li>Creates a two way dialogue </li></ul>Social media and
  9. 16. Results of Pilot Study published in Autumn 2010. They like: “ Focused and concise evidence, without generalised or overblown statements...”. “ Evidence was provided about dissemination (such as audience or visitor numbers).” “ The activity went beyond ‘business as usual’ engagement (such as public lectures), and attracted widespread interest or involved a programme of activity which was often innovative.” They don’t like: “ Reliance on indicators that lacked context or meaning, for example, numbers of hits on a website, without benchmarks or further contextual explanation”.
  10. 18. <ul><li>Set to become more important </li></ul><ul><li>Sixth formers are very active online </li></ul><ul><li>Can present the department as more exciting, interesting, relevant </li></ul><ul><li>Engaging with potential students is crucial </li></ul>Attracting
  11. 19. Martyn Poliakoff <ul><li>“ Particularly impressive was a presentation describing online outreach including a &quot;You Tube&quot; video on the periodic table of the elements that has already received greater than a million &quot;hits&quot; worldwide.” </li></ul><ul><li>Chemistry for the Next Decade and Beyond </li></ul><ul><li>EPSRC </li></ul>
  12. 20. <ul><li>Blogs </li></ul><ul><li>Rapidly increasing number of academic blogs </li></ul><ul><li>Builds on academics existing competencies </li></ul><ul><li>Being personal </li></ul><ul><li>Avoid text overload </li></ul><ul><li>http://startswithabang.com/ </li></ul><ul><li>Can cross-post </li></ul>How are other
  13. 21. <ul><li>Youtube </li></ul><ul><li>Lots of lectures </li></ul><ul><li>Easier than ever to make videos </li></ul><ul><li>Important to be creative and different </li></ul><ul><li>RSA Animate </li></ul>How are other
  14. 22. <ul><li>Facebook </li></ul><ul><li>Great way to disseminate content </li></ul><ul><li>Can be used to share anything </li></ul><ul><li>Must initially recruit followers </li></ul><ul><li>Stanford University </li></ul>How are other
  15. 23. <ul><li>Twitter </li></ul><ul><li>Short posts used to share links and news </li></ul><ul><li>Increasing number of academics using it </li></ul><ul><li>Lots of funding councils & related bodies </li></ul><ul><li>Recruit followers by becoming one </li></ul>How are other
  16. 24. <ul><li>Crowd sourcing and citizen science </li></ul>How are other “ The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it.” Jeff Howe
  17. 27. <ul><li>Best Practice </li></ul><ul><li>Use an integrated approach </li></ul><ul><li>Help people climb the content ladder </li></ul><ul><li>Be personal </li></ul><ul><li>Take part in conversations </li></ul><ul><li>Be different </li></ul>How are other
  18. 28. <ul><li>Integrated approach </li></ul><ul><li>Use a content platform and a distribution </li></ul><ul><li>platform </li></ul><ul><li>e.g. </li></ul><ul><li>Youtube & Facebook </li></ul><ul><li>Blog & Twitter </li></ul>How are other
  19. 29. Social Media
  20. 31. Getting started with 4 Stages
  21. 32. Getting started with 4 Stages
  22. 33. <ul><li>Sharing what with who? </li></ul><ul><li>Assess your resources </li></ul><ul><li>Survey the landscape </li></ul><ul><li>Establish guidelines </li></ul><ul><li>What does success look like? </li></ul>
  23. 34. <ul><li>Sharing what with who? </li></ul><ul><li>What research do you want to share? </li></ul><ul><li>What could be of value to people? </li></ul>
  24. 35. <ul><li>Who could benefit from engaging with your research? </li></ul><ul><li>NGOs </li></ul><ul><li>Government departments </li></ul><ul><li>Local government </li></ul><ul><li>Schools </li></ul><ul><li>Community groups </li></ul><ul><li>Online groups </li></ul><ul><li>Members of the public (which ones) </li></ul>
  25. 36. <ul><li>Assess your resources </li></ul><ul><li>Staff members </li></ul><ul><li>PHD students </li></ul><ul><li>Undergraduates </li></ul><ul><li>University communications team </li></ul><ul><li>University IT staff </li></ul><ul><li>External support such as Ecodemia </li></ul><ul><li>How much time do they have? </li></ul><ul><li>How much interest do they have? </li></ul><ul><li>What skills do they have? </li></ul>
  26. 37. Getting started with 4 Stages
  27. 38. <ul><li>Survey the landscape </li></ul><ul><li>What are other people saying about this? </li></ul><ul><li>Where are they saying it? </li></ul><ul><li>List the topics and sites that are relevant </li></ul><ul><li>to you </li></ul><ul><li>Where possible assess popularity </li></ul><ul><li>e.g. number of followers </li></ul>
  28. 39. What does success look like? A large number of hits? A significant engagement with a few people Targeting the right people
  29. 40. <ul><li>Establish Guidelines </li></ul><ul><li>Encourages a consistent presence </li></ul><ul><li>Helps those who aren’t savvy </li></ul><ul><li>See Vanderbilt University Best Practice </li></ul>
  30. 41. Getting started with 4 Stages
  31. 42. Getting started with 4 Stages
  32. 43. <ul><li>Choosing the right platforms </li></ul><ul><li>Where are your audience? </li></ul><ul><li>What will compliment your research </li></ul><ul><li>What is realistic </li></ul>
  33. 44. <ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Social Networking </li></ul><ul><li>Multimedia Websites </li></ul>
  34. 45. <ul><li>Start creating content </li></ul><ul><li>Just do it </li></ul><ul><li>Begin with your audience in mind </li></ul><ul><li>Create a rough content timeline </li></ul><ul><li>Don’t expect fireworks to begin with </li></ul>
  35. 46. Getting started with 4 Stages
  36. 47. Getting started with 4 Stages
  37. 49. <ul><li>Participate </li></ul><ul><li>Interact with your community </li></ul><ul><li>Be part of the conversation </li></ul><ul><li>Develop relationships </li></ul>
  38. 50. Getting started with 4 Stages
  39. 51. Getting started with 4 Stages
  40. 52. Monitor statistics and feedback Facebook: Number of likes, comments Online video: Views, subscribers demographics, comments Twitter: Number of followers, retweets Blogs: Number of views, comments, engagement
  41. 53. <ul><li>Review </li></ul><ul><li>What worked for the audience? </li></ul><ul><li>Look at comments and statistics </li></ul><ul><li>Encourage honest feedback from target audience </li></ul><ul><li>What worked for you? </li></ul><ul><li>How time intensive was it? </li></ul>
  42. 54. Getting started with 4 Stages
  43. 57. How could UCL
  44. 58. How could UCL
  45. 60. What does
  46. 61. How could UCL
  47. 62. References <ul><li>Time Spent on Social Media has grown by 340% in 3 years in UK </li></ul><ul><li>Youtube videos are watched 2 billion times per day. Source: http://www.youtube.com/t/fact_sheet </li></ul><ul><li>There are 500 million active users on Facebook. Source: Wikipedia </li></ul><ul><li>Every week 3.5 billion pieces of content are shared just on Facebook Source: Facebook Factbook – visualisation produced for Facebook’s 6th birthday </li></ul><ul><li>6 million new users join Twitter each month. http://www.hubspot.com/blog/bid/5503/HubSpot-Releases-Third-State-of-the-Twittersphere-Report-SOTwitter </li></ul><ul><li>Demographics http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/ </li></ul><ul><li>Vanderbilt Social Media Guidelines http://www.vanderbilt.edu/publicaffairs/webcomm/vu-resources/social-media-handbook/appendix-a/ </li></ul>
  48. 63. Links <ul><li>Royal Society of Arts Animate Video http :// www.youtube.com/watch?v=u6XAPnuFjJc </li></ul><ul><li>  </li></ul><ul><li>ICARB Video http ://icarb.org/about / </li></ul><ul><li>Video of Professor Martyn Poliakoff </li></ul><ul><li>http ://www.youtube.com/watch?v=O2799XSIlZM&playnext=1&list=PLA6F45C81BAF9D513&index=61   </li></ul><ul><li>Video by Stanford academic responding to questions from Facebook users  http :// www.facebook.com/video/video.php?v=710996190773 </li></ul><ul><li>SD Update blog http ://www.sdupdate.org/ </li></ul><ul><li>Vanderbilt University Social Media guidelines </li></ul><ul><li>http ://www.vanderbilt.edu/publicaffairs/webcomm/vu-resources/social-media-handbook / </li></ul><ul><li>Award winning blog on physics http ://startswithabang.com/ </li></ul>

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