Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media in higher ed may 2010

2,109 views

Published on

Published in: Education, Technology, Business
  • Be the first to comment

Social media in higher ed may 2010

  1. 2. <ul><li>Social Media in Higher Education </li></ul><ul><li>Lisa Fisher, Manager, Marketing Communications </li></ul><ul><li>International Student Initiative, UBC </li></ul>
  2. 3. <ul><li>Social media – what, how, and why </li></ul><ul><li>The basics: </li></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>Video & photo sharing </li></ul></ul><ul><ul><li>Blogs and microblogs </li></ul></ul><ul><li>Beyond the basics: </li></ul><ul><ul><li>International social media </li></ul></ul><ul><ul><li>Engagement campaigns/microsites </li></ul></ul><ul><li>Doing it well </li></ul><ul><li>Measuring success </li></ul><ul><li>More inspiration </li></ul><ul><li>Your questions </li></ul><ul><li>Agenda </li></ul>
  3. 4. <ul><li>What is social media? </li></ul><ul><li>Media, including text, photos, videos, and music, based on conversation and interaction between people online </li></ul>
  4. 5. <ul><li>Barefoot & Scoble Starfish </li></ul>
  5. 6. Solis & Thoms Conversation Prism
  6. 7. <ul><li>How is it different? </li></ul>Traditional Marketing Web 2.0 Few to Many Many to Many Organization-generated content User-generated content Short shelf-life Lingering effect Spin Authenticity
  7. 8. <ul><li>Increasingly, your brand isn’t what you say about yourself, it’s what your students say about you. </li></ul><ul><li>Facebook and YouTube now a significant source of traffic to most sites, right behind Google </li></ul><ul><li>http://www.youtube.com/watch?v=sIFYPQjYhv8 </li></ul><ul><li>Why does it matter? </li></ul>
  8. 9. <ul><li>Pull content about you others create to share it: </li></ul><ul><ul><li>Kwantlen Digital Cafe </li></ul></ul><ul><ul><li>UBC connections for life social media dashboard </li></ul></ul><ul><li>Push content out to your audience using social media tools </li></ul><ul><li>Pull, Push, or both? </li></ul>
  9. 10. <ul><li>Kwantlen Digital Cafe </li></ul>
  10. 11. <ul><li>UBC International Student Initiative </li></ul>
  11. 12. <ul><li>Facebook – Bishop’s </li></ul>
  12. 13. <ul><li>Facebook – UBC Prospective Undergrads </li></ul>
  13. 14. <ul><li>University-specific Social Network </li></ul>
  14. 15. YouTube - Stanford
  15. 16. <ul><li>Stanford YouTube Channel </li></ul>
  16. 17. <ul><li>University-specific Video Site </li></ul>
  17. 18. <ul><li>Viral Video </li></ul>
  18. 19. <ul><li>Twitter Feed - McGill </li></ul>
  19. 20. <ul><li>Twitter Feed - Tufts </li></ul>
  20. 21. <ul><li>University-specific Twitter Site </li></ul>
  21. 22. <ul><li>Other Social Networks </li></ul><ul><li>LinkedIN – helpful for alumni engagement; hiring, etc. </li></ul><ul><li>Orkut, Friendster, BEBO – may matter if you recruit outside North America </li></ul>
  22. 23. <ul><li>Social Networks Around the World </li></ul>
  23. 24. <ul><li>Engagement Campaigns </li></ul><ul><li>UVic – the anything project </li></ul><ul><li>SFU Solutions </li></ul><ul><li>UBC Place of Mind Community Site </li></ul><ul><li>McGill – six words </li></ul><ul><li>OSU – PoweredbyOrange </li></ul>
  24. 25. <ul><li>UVic The Anything Project </li></ul>
  25. 26. <ul><li>McGill </li></ul>
  26. 27. <ul><ul><li>Doing it Well </li></ul></ul><ul><li>Be authentic: </li></ul><ul><ul><li>Talk like a real person. People have personalities. </li></ul></ul><ul><ul><li>Don’t delete/edit posts you see as negative – engage instead. </li></ul></ul><ul><li>Be committed: </li></ul><ul><ul><li>Post useful content often </li></ul></ul><ul><ul><li>Post a mix of media – links, photos, videos </li></ul></ul><ul><ul><li>Can’t really stop once you’ve started – so be sure you have ongoing resources to support it. </li></ul></ul>
  27. 28. <ul><li>Measuring Success </li></ul><ul><li>Most tools include some basic analytics </li></ul><ul><li>Site traffic pre and post launch </li></ul><ul><li># of new fans/followers/subscribers </li></ul><ul><li>Likes, comments, wall posts, RTs, social shares </li></ul><ul><li>How often was your #hashtag used? Listed? </li></ul><ul><li>Howsociable ranking before and after </li></ul><ul><li>Technorati search for blog mentions </li></ul><ul><li>Listening platforms like Cymfony, BuzzMetrics, Radian6 </li></ul><ul><li>Sentiment matters as much (or more) than hard numbers </li></ul>
  28. 29. <ul><li>More Inspiration </li></ul><ul><li>Blogs to RSS: </li></ul><ul><ul><li>http://highered.prblogs.org/ </li></ul></ul><ul><ul><li>http://www.bobjohnsonblog.com/ </li></ul></ul><ul><ul><li>http://dannybrown.me/ </li></ul></ul><ul><li>Tweets to follow </li></ul><ul><ul><li>@andrewcareaga </li></ul></ul><ul><ul><li>@dbarefoot </li></ul></ul><ul><ul><li>@HighEdMarketing </li></ul></ul><ul><li>Groups to join </li></ul><ul><ul><li>LinkedIn: Web 2.0 for Higher Ed </li></ul></ul><ul><li>College Surfing Web 2.0 Olympics: </li></ul><ul><ul><li>http://www.collegesurfing.com/content/web-20-colleges/ </li></ul></ul>
  29. 30. <ul><li>Lisa Fisher [email_address] @plfisher http://ca.linkedin.com/in/lisagfisher </li></ul><ul><li>www.connectionsforlife.ubc.ca </li></ul>Questions?

×