This document provides tips for getting a WordPress website listed in Google's local map pack. It discusses what the map pack is and why it is important. It then outlines best practices for proving who you are, what you are, where you are located, category relevance, and keyword relevance to Google through on-site content and links. It recommends plugins to help with structured data, headers and footers. Finally, it discusses getting reviews and provides additional local SEO resources.

1. WP Local SEO Basics
How to Get Your WordPress Powered Website
Listed in Google’s Local Map Pack

2. What You’ll Learn Today
• What is Google’s Map Pack?
Why is it Important?
• Why these WordPress Best Practices Work
• How to Give Google What it Wants
• 5 Main Areas of Content You Need to Get on the Map
Pack
• Plugins to Make Your Life a Little Easier

3. What is Google’s Map Pack?

11. Why These Best
Practices Work

12. • July - Updates Quality Guidelines
• August – “Medic” Update
• EAT – Page 18 of Quality Guidelines
Page Quality

16. •Prove Who You Are
•Prove What You Are
•Prove Where You Are
•Prove Category Relevance
•Prove Keyword Relevance

17. Prove Who You Are
• Organization name prominent & consistent
• Link to social media accounts
• Link to BBB, Chamber of Commerce & 3rd Party Proof
• Link to Your Google Properties (YouTube, Google+, Etc)
• Links to key employee LinkedIn, Twitter, etc.
IMPORTANT: Make sure your organization name is an exact match
on all internet properties

18. Prove What You Are
• Content on your website matches your organization type
• Links to trade organizations & suppliers
• Industry backlinks
• Local trade directory backlinks
• Social media content matches your organization type
• Articles and local press releases establishing authority

19. Prove Where You Are
• Embed Google Map – Use Exact GMB Listing Map
• Include Driving Directions and Embed More Maps
• Link to Local Landmarks & Businesses Near You
• Include Organization Schema
• Get Local Backlinks
• Make sure NAP is consistent on Citations

21. Embed Map Using Use “Custom HTML” in
Footer Widget

25. WP Plugins
• Yoast Local Search Upgrade
• WPSSO Core – Open Graph
• Search WP plugins for Header & Footer
plugins – Copy & Paste
Schema, Open Graph, & Analytics

26. Prove Category Relevance
• Prominent link in navigation to page about category
• Links throughout website to page(s) about category
• In depth relevant content

27. Category
Research
• Search keywords
by area
• Write down
categories
• Create pages
for categories

29. Prove Keyword Relevance
• Prominent link in navigation to page about keyword
• Heading Tags, Title tag, & keyword density
• Links throughout website to page/post about keyword
• Reviews that mention keyword
• In depth relevant content
• Backlinks with keyword relevance

32. WP Plugins
• Yoast
• All in One SEO
• SEOPressor
Heading Tags, Title Tag, & Keyword Density

33. Process for Getting
Reviews
• GatherUp.com
• Whitespark Reputation Builder

34. Want More Resources?
• Slide Deck
• Process that Gets More SEO Friendly Reviews
• List of More Local SEO Resources
• How to Kick SEO Cheaters to the Curb Videos
Email Me: doug@dsc-webservices.com with subject DFW WordCamp Extras