Basics of Blogging workshop where I tried to put blogging into the scheme of things. Talked about social media marketing, blogging and conversion rates.

2. Overview for startups | Kolkata
Bloggers.
Email: solutions@KolkataBloggers.com
Startups & Blogging

3. i2i: Ideas to
Implementations.

4. Execution

7. NOMADIC CLOUDS
(Upcoming project of Kolkata Bloggers)
EXAMPLE:

8. NOMADIC CLOUDS
Phase #1: Generate Content, Increase Reach.
EXAMPLE:

9. NOMADIC CLOUDS
Phase #2: Generate Content creators, Increase Reach.
EXAMPLE:

10. Know what you want to Blog about.
Dependencies:
a.Knowledge.
b.Clarity of thoughts.
c.Human Resource & funds.
What to Blog
about?

11. • Discover Keywords.
• Google AdWords.
• Related Keywords.
• Understand Traffic (Demand).
• Set Goals.a. Based on your Product / Service.
b. What NEW are you offering that
differentiates you from the crowd?
c. Subtle ways of promoting yourself:
a. CSR Activities
b. Workshops & Hackathons
c. Taking Thought Leadership.
What to Blog?

12. Recipes of a successful Digital
presence.
Components of a
BLOG.

15. I BLOG.
How would people
find me?
Important question.

16. a. Over Google and Search Engines.
b. Over Social Media.
c. Word of Mouth.
Discovering a
Blog.

20. ??

21. ConversionConversion

22. ConversionConversion
Reach: 100,000
Visitors: 1000
Inquiries: 10
Sales: 1
Profit: 55,000
Optimisation helps you increase the conversion percentages.
Conv.: 1%
Conv.: 1%
Conv.: 10%

23. ConversionConversion
Reach: 100,000
Visitors: 3000
Inquiries: 90
Sales: 9
Profit: 6,15,000
Conv.: 3%
Conv.: 3%
Conv.: 10%
Establishing Domain Authority
Convincing visitors.
Emphasis: Content, UI & UX.
Growing Influence.
Emphasis: SEO, Social Media.

24. • 40,000 “Likes” on page. Reach is 100. Why?
• Is my content interesting enough?
• Is the promotional graphic good to attract?
• Is the text turning people off?
• % People clicking on the link.
• Am I posting it when people are online?
• What is the first level interaction with crowd?
• How is the crowd perceiving the brand?
• Analyse disconnect. Improve performance.
a. Total Site Traffic.
b. Traffic to a particular post.
c. % Traffic sending an inquiry.
a. Is the CTA visible?
d. % Traffic dropping off.
a. Is the content not sufficient?
b. Is this not what s/he was searching?
c. Are there no related posts?
e. % Traffic not reading the post.
a. Is it too long?
b. Is the message not articulated?
Understanding
Analytics.

25. Why Blogger
Engagement
Programmes?
You search for a brand.
a.Be visible elsewhere.
b.Get link backs and improve SEO.
c.Get positive reviews.
d.Remove negative reviews.
e.Influence others & Establish brands.

26. Ask Questions.Ask Questions.

27. Arjyak Bhattacharya
(Co-Owner, Kolkata
Bloggers)
Arjyak@KolkataBloggers
.com
9804814112
Anirban Saha
(Founder, Kolkata
Bloggers)
Anirban@KolkataBloggers
.com
9903055542
Stay in touch.
Thank you.