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Raise your Profile - 10 Key Questions about Your Personal Branding

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This presentation is done during Key Person of Influence under Raise Your Profile in Singapore for the first time on 13 June 2014.
Keynote Speaker: Andrew Chow

Published in: Marketing, Business, Technology

Raise your Profile - 10 Key Questions about Your Personal Branding

  1. 1. or
  2. 2. #1 : Personality Who am I?
  3. 3. #2 : Priority What do I have and lack?
  4. 4. #3 : Promise What do I say I will deliver?
  5. 5. #4 : Positioning Who do I want to serve?
  6. 6. #5 : Proposition (unique) Why should others choose me?
  7. 7. #6 : Products / Services Do I walk my talk with what I do?
  8. 8. #7 : Platforms Where & How do I want to Communicate?
  9. 9. #8 : Perception How do I want to be perceived?
  10. 10. #9 : Personal Experience How strong is my brand essence to customers?
  11. 11. #10 : Potential Problem? How will my brand survive a crisis?
  12. 12. Personality + Promise + Priority + Positioning Preposition + Products + Platforms + Perception Personal Experience + Potential Crisis INFLUENCE Insignificance
  13. 13. Raise Your Profile Today! AUTHORITY AUTHENTICITY
  14. 14. J’s Salon Brand Ambassadors
  15. 15. Almost 300 interviews/features in 7 years 40 local/international media Media & Publicity
  16. 16. Social Media @ideasandrew
  17. 17. Malaysia Best Seller Published Books
  18. 18. Pre-order “Public Relations 247” today!

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