Most leaders know the direction they want their organizations to go, but employees often have mixed messages about it. Execution requires all employees to understand the company's direction and take actions to achieve it. The document discusses the importance of leadership and execution in achieving quality, engaging employees, and strong financial health. It notes that most companies don't face reality well, which is why they struggle with execution. The Focus&Execute method helps leaders execute strategy through a web application that tracks progress toward strategic objectives.