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Jr International Sales Presentation
- 1. It’s a GreatDay at Johnny Rockets!
- 2. Who is JohnnyRockets? Founded June 6, 1986 on Melrose Avenue in Los Angeles, on the belief that everyone deserves a place where they can escape from today’s complicated world and experience the FOOD, FUN, and FRIENDLINESS reminiscent of feel-good Americana.
- 3. Who is JohnnyRockets? • Annual Sales in excess of $300 million • 283 Restaurants Open – 32 Corporate Operated – 203 Domestic Franchised – 48 International Franchised – 29 States / Districts – 12 Countries – 10 Cruise Ships – 16 Casinos – 33 Amusement Parks – 6 Airports – 9 Stadium Locations
- 4. Who is JohnnyRockets? 2009 Winner of Foodservice Equipment and Supplies “Chain Operator of the Year” Award
- 5. Who is JohnnyRockets? 2006 Winner of Nations Restaurant News Prestigious “Hot! Again” Award!
- 6. Who is JohnnyRockets? The Johnny Rockets Brand is recognized by many... – Ranked No. 1 Full-Service Hamburger Restaurant in Entrepreneur Magazine's Annual Franchise 500 listing. – Top 10 Best Family-Friendly Restaurant in... • Philadelphia • San Francisco • Atlanta • New York – Top 10 Hamburger in... • Los Angeles • Atlanta • Miami • Columbus • Rhode Island – Voted Best Hamburger in Dubai, UAE! – Voted Top 10 Place for Kids (Orlando!)
- 7. Why Johnny Rockets... • All-American Brand! • Speed of Service • Quality Food • Attentiveness to Guests • Simplicity of the Brand • Franchisee Support
- 8. Why Johnny Rockets... All-American Brand! If you are anywhere in the world and want to visit the United States, there’s no need for a Visa… Just drop into Johnny Rockets!
- 9. Why Johnny Rockets... All-American Brand! Johnny Rockets spreads the Food, Fun and Friendliness of the classic All-American era around the globe in the form of delicious 1/3 pound Hamburgers, Hot Crispy American Fries, and rich, delicious, Hand Dipped Milkshakes!
- 10. Why Johnny Rockets... Speed of Service • Johnny Rockets delivers a full service restaurant experience, complete with dancing servers, while meeting quick service restaurant time expectations. • Different formats allow for scaled down menu options allowing for shorter service times. “Not only were my burger and fries undeniably the best I have enjoyed in the Boston area they were delivered in record time.” Owen Duff, Bedford MA.
- 11. Why Johnny Rockets... Quality Food • PARTNERED with globally recognized high quality brands. • Our HAMBURGER patties are a full 1/3 lb. of fresh 100% ground beef, seasoned and grilled to perfection. • Our SHAKES and MALTS are hand-dipped with ice cream that’s made especially for Johnny Rockets. • Our AMERICAN FRIES are served fresh and hot out of the fryer. No heat lamps and no waiting!
- 12. Why Johnny Rockets... Attentive to our Guests • Say “Hello” and “Goodbye” to everyone passing through our doors. • Serve the freshest, highest quality, simple All-American fare. • Cheerfully serve guest promptly in a sparkling clean restaurant. • Always dance on the half hour, twirl straws and serve ketchup with a smile. • Handle Guests needs right here and now.
- 13. Why Johnny Rockets... Simplicityof the Brand Easily adapts to fit many venues and layouts • Casinos • Airports • Cruise Ships • Street Fronts • Malls • Food Courts • Amusement Parks
- 14. Why Johnny Rockets... Simplicity of the Brand With four different footprints, Johnny Rockets can fit available space from 500-2500 square feet!
- 15. Why Johnny Rockets... Franchisee Support! • Training Support – Management Training – Grand Opening Crew Training • Franchise Communications – Franchise Extranet – Quarterly Conference Calls – Bi-Annual Franchise Conferences – Franchise Road Shows • Purchasing – Product Specification Assistance – Supply Line Assistance • Guest Feedback Systems • Site Selection & Development Assistance • Marketing / Promotional Design Assistance
- 16. What our Guestsare saying…. I am a first time customer 41 years old...so I have eaten a good deal of food in my life...the Route 66 Hamburger has got to be the best I have ever tasted. Unbelievable. I will be back for more!! It was awesome! I went My first Johnny Rockets there in a not so good experience was the best, mood and the light and and I plan on bringing my cheery staff made me family there to dine many feel alive! times as well. Thank You. Very impressed with the food, the waiter was friendly and attentive, and the dancing was a great addition to overall vibe!
- 17. Johnny Rockets International Restaurant Presence Current Operations In Development • Canada - 4 • Dominican Republic • Mexico - 10 • Saudi Arabia • Caribbean -15 • United Arab Emirates • Kuwait - 7 • Philippines • Qatar - 1 • Egypt • Iraq • Bahrain - 1 • Qatar • Bahrain • United Arab Emirates - 5 • Mexico • Panama • Egypt - 1 • Jordan • Lebanon • Saudi Arabia – 2 • Syria • Cyprus • Philippines – 1 • Chile • Germany – 1 • Turkey
- 18. Johnny Rockets Development by the Numbers • Initial Exclusivity Fee $30,000 per Restaurant paid at execution of ADA • Initial Franchise Fee $30,000 per Restaurant paid at opening of each restaurant • Royalty Fee 6% of Gross Sales • Ad Fund Fee 0.75% of Gross Sales • Local Advertising 2% of Gross Sales spent by Developer
- 19. Johnny Rockets International Ongoing Support • Management Training 5 Weeks at a Certified US Training Restaurant • Opening Support 3 Member training crew on site for 10 days. Travel costs paid by Developer • Ongoing Support Purchasing assistance to establish supply lines, Marketing program support, Extranet access, on site visits.
- 20. Contact Information Steve Devine Senior Vice President, International Development Office: +1 (949) 643-6131 Mobile: +1 (949) 279-2180 Email: sdevine@johnnyrockets.com