Rajagiri School of Commerce, BCom 3 Semester

3. ELECTRONIC COMMERCE AND
GENERAL INFORMATICS
CM03BAA03

4. Some brands in e-commerce

5. • E-Com = Trading in products or services using
computer networks, such as the Internet.
• Informatics = the science of computer
information systems.

6. Course Objective
• The objective of this course is to make the students
familiarize with the mechanism of conducting
business transactions through electronic media.

7. Learning Outcome Graduate Attributes
Understand the basic concepts of e-commerce,
its features and functions and gives an overview
of e-commerce as a whole.
Conceptual Clarity
Provides an outline of the various business
models and strategies of e-commerce, the types
of e-commerce and introduces mobile
commerce and ERP components.
Conceptual Clarity, Communication skills
Gives an overview of electronic payments
systems.
Conceptual Clarity
Provides an understanding on E-commerce
security, viruses, firewalls, digital signatures
and other security measures.
Conceptual clarity
Explains the setting up of e-commerce business,
web development and web design, online
transactions, marketing and branding and other
modes of set up.
Conceptual clarity, Communication Skills

8. Tools
Graduate Attribute Tool(s) used
Conceptual clarity Seminar, Viva, Assignments
and Term Paper
GA 2: Communication Skills Written Assignment
Ability to work individually
and in teams
Group Based Assignment

9. MODULE – I Overview of E - Commerce
• Total hours (15Hrs.)
• Introduction to E-Commerce
• Definition-Features
• Advantages-Disadvantages and Challenges
• Goals of E-Commerce
• Functions of E-Commerce
• Types of E-Commerce-B2B-B2C-C2B-C2C etc.

10. MODULE – I
• Models of E-Commerce
• E-Commerce and E-Business
• E-Payment Systems
• Overview of Various Payment Systems in E-
Commerce -
• Payment Gateway
• E-Banking, IMPS- Digital Wallet - Cash on
Delivery - Bit Coins.

11. Module 2 Application of E-Commerce
• Total time (20 Hrs.)
• E-Banking
• Online Share Trading
• M-Commerce-Its
• Applications
• E-Learning
• E-Publishing

12. Module 2
• Online Entertainment
• Online Career Services
• Electronic Data Interchange(EDI)
• Enterprise Resource Planning(ERP)
• Big Data Analysis
• Cloud Computing

13. Module 2
• Google Analytics
• Digital India Initiatives
• E-Governance- E-Aadhar, Digital Locker, E-Sign,
PayGov, Mobile Seva- eTaal
• E-Commerce Based Entrepreneurship-Startup
• Supports - Startup Incubators.

14. MODULE III
E-Commerce for Competitive Advantage
• Total (10 Hrs)
• Organisational Dependence on Information System (IS)
• Information Technology (IT) Enabled Transformation
• Organisational Knowledge Management (OKM)
• Information System Infrastructure for E-Commerce
• IS - IT and Information Management (IM) Strategies for
E-Commerce.

15. MODULE - IV
E-Commerce Security
• Total hours (15 Hrs)
• Need for Security of E-Merchant/Service Provider
• Security of Clients -
• Basic Security Issues in E-Commerce
– Virus
– Hacking
• Ensuring Security in E-Commerce

16. MODULE - IV
• Digital Signature
• Digital Certificate
• Cyber Law-Provisions of IT Act 2000- Penalties
and Adjudication
• E-Commerce and Consumer Protection in
India.

17. MODULE – V
Setting up of E-Commerce Business
• Total (12 Hrs)
• Website Development
• Mobile-App Development
• Open Source E-Commerce Platforms
• Promotion of Websites and Apps
• E-Marketing
• B2B Marketing

18. MODULE – V
• Total : 12 hours
• Search Engine Optimization (SEO)
• Search Engine Marketing
• Social Media Optimisation
• Viral Marketing
• Electronic Customer Relationship
Management(ECRM)
• Electronic Supply Chain Management

19. Suggested Readings
1. Daniel Minoli, E. M. (2014) Web Commerce
Technology Handbook, Tata McGrow Hill, New
Delhi .
2. Dave C. (2014). E- Business and E Commerce
Management, Prentice Hall, New Delhi.
3. Deital H. M. (2013). e-Business and e-Commerce
for Managers Prentice Hall, New Delhi
4. Goyal, D. (2010). Management Information
System. New Delhi: Macmillan.
5. Joseph, P. (2012). E Commerce- An Indian
Perspective (5 ed.). New Delhi: PHI.

20. Evaluation criteria
End Semester Examination
(ESE)
80 marks
CAE-1 5 marks
CAE-2 5 marks
Attendance 5 marks
Assignments 5 marks
Total 100

21. Assignment 1

22. Assignment 1
Written assignment
• Title 1: CASE STUDY ON E-COMMERCE
COMPANIES
• Contents: Company profile, line of business,
USP
• Annexures : Newspaper Clippings, magazines,
(video) presentation, ppt
• Date of submission: 30 June 2016

23. Assignment 2

24. Assignment 2
Group Assignment
• Title 2: OUR E-COMMERCE COMPANY
• Content: Ideation, Steps in e-commerce
business development, Execution model
• Annexures: Ppt, website, promotion materials,
campaign strategy, Pitching for venture capital
• Date of submission: 30 August 2016

25. Thank you
• My number: 94463 89679
• Mail id: santhosh@rajagiri.edu