The document provides information about an 8-week online course on e-commerce taught by Mohammad Hassan Adjigol. The course aims to help business managers understand e-commerce concepts and applications. It will cover topics such as e-business models, online payment systems, e-government, mobile commerce, online marketing and customer behavior. Students will learn through interactive lectures, workshops, assignments including white papers and a final presentation and project. The course requirements include 3 years of manager experience, an intermediate English level, a bachelor's degree and familiarity with IT and business basics.

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Adjigol@Hotmail.com
Information Technology Management Workshop
Course Topic
Ecommerce
Ecommerce offers business a whole
range of opportunities,
from marketing to increasing your
products ranges to generating more
sales and finally smart and
Agile Customization
About Course
This program, designed for Business Managers and Decision makers in all level to gain
knowledge of EC , It will help you answer these questions.
 What is Electronic Commerce (EC)?
 What does it mean for business?
 How can your company take advantage of it?

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This program is for you if:
-- 8 Weeks 32 Hours
REQUIREMENTS
 Minimum 3 years experiences in manager position
 Intermediate English level
 Minimum bachelor degree
 Familiarity with the basic concepts of IT & Business
 Active Participation in class activities and all assignments
Course Contents
This foundational course focuses on principles of e-commerce from a business
perspective. This course provides an overview of business and technology topics,
business models, virtual value chain, and innovation and marketing strategies. In
addition, some of the major issues associated with e-commerce-B2B-B2C-C2B-P2P -
eGovernment - Marketing & Advertising in Electronic Commerce will be explored.
You're looking for
a grounding in EC
and its business
applications in
order to inovate in
your work and
help transform
your organization
A You’re interested in
learning about the
selected EC areas
of Ec business
Models
B You want proof of
your knowledge in
the form of gain
skills to embed EC
in your Strategy to
make competitive
advantages and
innovation .
C

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1- Electronic Commerce (EC)
2- E-Business
3- Pure Versus Partial EC
4- The Dimensions of Electronic
Commerce
5- EC Organizations
6- Where EC is conducted
7- e-Marketplace
8- Where EC is conducted
9- The EC Framework,
Classification, and Content
10- EC Framework
11- EC Classification
12- B2B
13- B2C
14- Global Retail E-Commerce
Index
15- Most Visible US Retail Sites
16- B2B2C
17- C2B
18- P2P
19- Best M-Commerce Apps in
2018
20- Categories of Transactions in
EC
21- Digital Evolution Drives EC
22- Major Characteristics of D-
Economy
23- Digital Versus Brick-and-
Mortar company
24- Business Environment Drives
EC
25- Major Business Pressures
and the Role of EC
26- E-Business Models
27- Major Revenue Models
28- Common Revenue Models
29- Typical EC Business Models
30- NYOP
31- Find the best
32- Affiliate Marketing
33- Viral Marketing
34- Group Purchasing
35- EC Benefits Workshop
36- Limitations of EC Workshop
37- eGovernment
38- Codification for eGovernment
39- Moving towards a single-
process government
40- eGovernment Model
41- eGovernment Advantages
42- List of G2C projects
43- List of G2B projects
44- Evolution of Malaysian ID
Card
45- eGovernment Readiness
46- eGovernment Case Studies
47- Canada Government
48- mGovernment
49- Benefits of mGovernment
50- A Model of Consumer
Behavior online
51- Influential Factors
52- The Attitude-behavior Process
53- The Behavior Process Model
54- From Mass to One-to-One
Marketing
55- Factors that affect customer
satisfaction with Internet
Shopping
56- EC Trust Model
57- Consumer Market
Segmentation in USA
58- Business Intelligence
59- From Mass to Interactive
Advertising
60- Advantages and Limitation of
Internet Advertising
61- The Payment Revolution
62- Electronic Payment Systems
(EPS)
63- Credit Card
64- Credit Card Processing Fees
& Costs
65- Types of Credit Card
66- Credit Card Association

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67- Debit Card
68- E-Cash
69- E-Cash Security
70- E-Wallet
71- Mobile Payment
72- Google Wallet
73- Apple Pay
HOW YOU’LL LEARN
Every course is broken down into manageable, weekly modules, designed to accelerate
your learning process through diverse learning activities:
 Enjoy a wide range of interactive content, including video, infographics,
workshop teamwork, assignment and more
 Investigate rich, real-world case studies
 Write several white paper for AI Solutions
 Present real AI case for your company at the end of course
WHO YOU’LL LEARN FROM
Mohammad Hassan Adjigol
 +20 Experience in Information Technology Management
 +20 Experience in Lecturing for Business Managers and
Professionals in different industries
 He has Published several books and articles in IT fields
 He holds a Masters from IMI in Information Technology
Management (MBA) and BS in Computer Science from Pacific
Southern University
 Adjigol holds several Professional Certificate as example POSTMBA in Project
Management
 Adjigol has implemented several IT projects for famous companies in field of
Process – People and Technology

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Reading
There is no required textbook for this course, and you should be able to learn everything
from the lecture notes and PowerPoint files . However, if you would like to pursue more
advanced topics or get another perspective on the same material, here are some books:
Electronic Commerce: A Managerial and Social Networks
Perspective
 Author: Efraim Turban, David King, Jae Kyu Lee, Ting-Peng
Liang, Deborrah C.Turban
 CDN$ 189.19
 Print Length: 818 pages
 Publisher: Springer; 8 edition (Jan. 29 2015)
E-Commerce 2017: Business, Technology, and Society
 Author: Kenneth C. Laudon, Carol Guercio Traver
 CDN$ 197.95
 Print Length: 912 pages
 Publisher: Pearson; 13 edition (Jan. 13 2017)
E-commerce: Business Models and Service Management
 Author: Anthony Rocus
 CDN$ 170.20
 Print Length: 261 pages
 Publisher: CLANRYE INTERNATIONAL (June 7 2017)

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Coursework
 Grading
attendance 10%
Workshops 20%
White Papers 20%
Case Studies 20%
Presentation+ Final Project 30%
 Workshops
At each session you will have several workshop that you have to work in team
and 15 minutes for each workshop.
 White Paper
At the end of each session you will have minimum two research activities and write
white paper for next week.
 Presentation & Final Project
Each Participant must prepare a presentation for AI in their company for maximum 10
minutes with PowerPoint slides and Case Study for it.
You must check the topic of your presentation with instructor in week 3 for confirmation.
Prepare Your Workforce for the
Automation Age