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Dolly Bhasin 
Leveraging E-Business 
for Growth of SMEs 
SPH Consultancy & Eservices Pvt. Ltd.
 Ms. Dolly Bhasin is a Knowledge Entrepreneur and has been a serial entrepreneur for 
last 11 years. She had worked for 1...
What is E-Business? 
 E-business (electronic business) is the 
conduct of business processes using 
electronic mediums (g...
Growth of E-Business in 
India 
 Forecasts predict that B2B revenue will soon far 
exceed business-to-consumers (B2C) rev...
Current E-Business Adoption in Indian 
SMEs 
 Mostly the SME Adoption of Ebusiness has been on 
retailing on the Internet...
Why E-Business? 
 Business Automation 
◦ Finances 
◦ Accounting and Payroll 
◦ HRM 
◦ Sales and Marketing 
◦ Business Com...
What is E-Business? 
 EC + BI + CRM + SCM + ERP 
 Ecommerce: enable the buying & selling process, is about 
transactions...
E-Business Community
E-Business Adoption in 
SMEs
Ebusiness vs Ecommerce 
E Business 
 E business is a broader aspect 
with e commerce, Internet 
marketing, e procurement ...
Ecommerce in India 
 India's e-commerce market was worth 
about $3.8 billion in 2009, it went up to 
$12.6 billion in 201...
Tips for E-Business Adoption in 
SMEs 
 Visioning the E-Business Transformation 
 Business Process Assessment 
 Buildin...
Training for E-Business Adoption 
IT Training Sequence 
Middle 
IT Training Content 
Attitude Knowledge Skills 
Top Frontl...
Role of Government in E-Business 
• Building SME trust and confidence 
 e-government trust : trust of the citizen/SMEs 
...
information 
networks 
Talk 
Users 77M 400M 
500M 1000M 
Read 
Buy 
Publis 
h 
Trade 
1994 2003 
2006 
communication 
1998...
E-Business Benefits to SMEs 
 Connectivity: 
Better & faster communications 
Global connectivity 
 Networking 
 Access ...
SPH Consultancy & eServices Pvt. Ltd. 
D 251, Ashok Vihar Phase 1, Delhi 110052 
Tel: 91-11-47591321 
Email:sphces@sphcons...
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Leverage ebiz for growth of MSMEs

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Ebusiness offers SMEs away to gain competitive advantage. Ebusiness as opposed to Ecommerce helps to provide e-enablement to all aspects of business from manufacturing processes to HR,marketing,finance and sales,etc...and not just the selling or buying through electronic means.

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Leverage ebiz for growth of MSMEs

  1. 1. Dolly Bhasin Leveraging E-Business for Growth of SMEs SPH Consultancy & Eservices Pvt. Ltd.
  2. 2.  Ms. Dolly Bhasin is a Knowledge Entrepreneur and has been a serial entrepreneur for last 11 years. She had worked for 15 years in Sukhadia University, Indchem Electronics, LSS Inc. before starting her own company SPH Consultants in 1989. A gold medalist Electronics and Communications Engineer with specializations in Sales and Marketing, Business Administration (Singapore) and Masters in Tourism (Nottingham). Overall she has over 26 years experience in diversified areas in applying ICT in Businesses as well as government and has implemented over Rs 50 crores worth projects in India, some of them winning awards and accolades.  A recipient of special award from Mayor of Los Angeles at USABF 2009, Goldman Sach award (2009) and Golden Icon award for a project SENET (2005) for Min of MSME. She has been invited in many National/International SME conferences and seminars.  SPH Consultancy & eServices Pvt. Ltd. is a 5 yr old venture with focus in eServices and consulting to SMEs and Tourism businesses. Supporting entrepreneurs through elearning and knowledge dissemination and conducting training programs for 20 countries on SME issues, SPHCES has impacted over 30,000 entrepreneurs directly and over a million indirectly. SPHCES actively supports and incubates student startups to develop innovative products and develop GO TO MARKET strategies. The e-marketing services to SMEs are being launched with the help of strategic partners using web, mobile and digital devices.
  3. 3. What is E-Business?  E-business (electronic business) is the conduct of business processes using electronic mediums (generally on the Internet).  These electronic business processes include buying and selling products, supplies and services; servicing customers; processing payments; managing production control; collaborating with business partners; sharing information; running automated employee services; recruiting; and more.
  4. 4. Growth of E-Business in India  Forecasts predict that B2B revenue will soon far exceed business-to-consumers (B2C) revenue.  Early entrants in Mfr. were Automobile sector ◦ Maruti integrates its entire value chain of Suppliers, Vendors, manufacturing and distribution ◦ Hero Cycles integrates its entire ERP and Manufacturing pipeline with sales and Marketing to achieve JIT inventory ◦ Many more adoptions… but miles to go …  New Business Models in Travel Business ◦ IRCTC ◦ MakeMyTrip ◦ iXigo ◦ Many More…..
  5. 5. Current E-Business Adoption in Indian SMEs  Mostly the SME Adoption of Ebusiness has been on retailing on the Internet (also called e-tailing) or in Ecommerce (Buying and Selling on Web), is fuelled by ◦ Third party marketplaces (Alibaba, Indiamart, Flipkart, etc.) ◦ Promotional sites (Groupon, Snapdeal, etc.) ◦ Info Intermediaries- GlobalSources, Product Finder, etc.  Successful E Business depends on a critical threshold of online users, the precursor to a critical threshold of sellers & buyers
  6. 6. Why E-Business?  Business Automation ◦ Finances ◦ Accounting and Payroll ◦ HRM ◦ Sales and Marketing ◦ Business Communications  Differentiators – Faster, More Geographic spread, global markets, new Biz models  E-Biz allows interesting Tech Adoption Strategies ◦ Use of Shared resources – Cloud (SAAS, PAAS and IAAS) ◦ Use of Mobile Technologies ◦ Web for distribution of Info and Order booking ◦ Internet of Things allows near natural interfaces
  7. 7. What is E-Business?  EC + BI + CRM + SCM + ERP  Ecommerce: enable the buying & selling process, is about transactions  Business Intelligence refers to the gathering of secondary and primary information about competitors, markets, customs and more  Customer Relationship management involves retaining both business and individual customers through strategies that ensure their satisfaction with the firms and its products.  Supply Chain Management involves co-ordination of distribution channels to deliver products and services effectively and efficiently to customers.  Enterprise Resource Planning refers to back office operations such as order entry, purchasing, invoicing, inventory control, etc. to plan and manage the resources of the enterprise.
  8. 8. E-Business Community
  9. 9. E-Business Adoption in SMEs
  10. 10. Ebusiness vs Ecommerce E Business  E business is a broader aspect with e commerce, Internet marketing, e procurement etc.  E-business applications strive to give a good idea of their company, promoting the values they use to market their business  Transactions involving money are "e Commerce" activities including the interactions with business partners, customers, vendors E Commerce  E commerce refers to online transactions - buying and selling of goods and services over the Internet involving transaction of monetary nature  E commerce is a subset of E Business.  E-commerce focuses on appearance much more than e-business.
  11. 11. Ecommerce in India  India's e-commerce market was worth about $3.8 billion in 2009, it went up to $12.6 billion in 2013.  In 2013, the e-retail market was worth US$ 2.3 billion.  About 70% of India's e-commerce market is travel related.  India has close to 10 million online shoppers and is growing at an estimated 30%  CAGR vis-à-vis a global growth rate of 8–10%.  Electronics and Apparel are the biggest categories in terms of sales.
  12. 12. Tips for E-Business Adoption in SMEs  Visioning the E-Business Transformation  Business Process Assessment  Building Roadmap and Execution Plans  Developing Organizational Capacities ◦ SKILLS - for doing the desired work (the technical skills) ◦ WILL - the attitude towards work (soft skills) ◦ Capacity – the enabling environment (technology, legal, Skills and knowledge of workforce, tools, techniques)  Methods to improve E-Biz Adoption ◦ Workplace Learning and Continuous Learning (elearning?) ◦ Knowledge sharing
  13. 13. Training for E-Business Adoption IT Training Sequence Middle IT Training Content Attitude Knowledge Skills Top Frontline
  14. 14. Role of Government in E-Business • Building SME trust and confidence  e-government trust : trust of the citizen/SMEs  SME-trust: trust of SME's in E-biz as a Business enabler • Building SME Common e-Infrastructure  Facilitation of e-governance through e-identity, e-signatures, e-security and e-trust mechanisms  Secure Payment Gateway  Trade Exchange Platforms • Policies need to Align with Change in Business Environment  Global Changes in Standards and Best Practices  The ICT policies and SME policies need to be synergised to achieve maximum benefits. ICT Policy ICT Policy SME Policy for SMEs
  15. 15. information networks Talk Users 77M 400M 500M 1000M Read Buy Publis h Trade 1994 2003 2006 communication 1998 2000 Relate ? 2010+ Promoting E-Business
  16. 16. E-Business Benefits to SMEs  Connectivity: Better & faster communications Global connectivity  Networking  Access to global markets  Productivity: Just in Time Production Knowledge driven Enhanced learning Separates the Information about product from physical product Distribution and Logistics • Competitiveness: – Creation of Virtual Value chain – Supply Chain Management – Bring Buyers and Suppliers together – Faster Reach and Response – Collaboration amongst small service providers to deliver larger orders • Knowledge Power: – Better Skills, Knowledge, Attitudes – Cope with Adverse Scenarios – Strategic Thrusts to capture Global Markets
  17. 17. SPH Consultancy & eServices Pvt. Ltd. D 251, Ashok Vihar Phase 1, Delhi 110052 Tel: 91-11-47591321 Email:sphces@sphconsultants.com Web: www.sphconsultants.com

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