This document outlines the topics and assignments for an e-commerce class organized into 24 classes. The class will cover the fundamentals of e-commerce including defining e-commerce, the evolution of e-commerce, business models, online marketing, security and payments. Students will complete assignments developing a personal website, business model analysis, and a group project on digital and social media marketing. Exams will be given at the mid-term and end of the class. Key chapters covered include the technological foundations, business models, online marketing strategies, and ethical issues in e-commerce.

1. Detailed Topic Outline (Class Wise):
Class Date Topics or Assignments CLOs
Reading
Reference
Activities
1
 Orientation
 Significance of E-commerce & E-business
o Global Context
o Bangladesh Context
2
 Defining E-commerce & E-business (Comparisons)
 Evolution & Trends of E-commerce
 Organizing Themes/ Building Blocks of E-commerce
 E-commerce Technologies
Chapter 1
3
 Unique Features of E-commerce Technologies
 Business Significance of the Unique Features of E-commerce Technologies
 Hands On – Cloud Computing (Google drive with official Gmail)
Chapter 1 Class Test 1
4
 E-commerce Categories
o B2C, B2B, C2C
o M-commerce, Social Commerce & Local Commerce
 Business Model Overview (Eight Components)
 Hands On – Website Development (Personal – Google Sites)
Chapter 1
Chapter 2
Class Test 2
Declaration – Assignment 1:
Personal Website Development by Google
sites
5
 Value Proposition
 Revenue Model
Chapter 2 Quiz 1: Website Development

2. o Subscription, Sales Revenue
o Advertising, Transaction Fee
o Affiliate
6
 Market Opportunity
 Competitive Environment
 Competitive Advantage
 Market Strategy
Chapter 2
7
 Organizational Development
 Management Team
 Raising Capital & Elevator Pitch
 B2C Business Models
 B2B Business Models
Chapter 2
Class Test 3
Declaration - Assignment 2.1:
Business Model Applications (Submission of
MsWord & Pdf files)
Sharing Rubric
Deadline: By Class 10
8
 E-commerce Impact on Business Environment
o Industry Structure
o Value Chain
o Business Strategies
Chapter 2
9
 E-commerce Infrastructure
o The Internet
o The Web
o Mobile Apps
Chapter 3 Quiz 2: Up to Class 8
10  Building an E-commerce Presence Chapter 4 Class Test 4 (on class 9)

3. o Imagine the E-commerce Presence
o Build the E-commerce Presence in a systematic approach
o Software Decisions
o Hardware Decisions
o Building Mobile Applications
 Hands on – MIT App Inventor
Declaration - Assignment 2.2:
Presentation on Assignment 1 (Submission of
PPT & Presentation Video)
Sharing Rubric
Deadline: After Class 11 (Same day)
11
 E-commerce Security Systems
o Security Environment
o Security Threats
o Technology Solutions
 E-commerce Payment Systems
Chapter 5 Class Test 5 (on class 10)
12 Feedback of Assessments &Reviews for Mid-Term Syllabus (Ch. 1,2&5)
MID-TERM Examination (Dec. 5-12)
13 Internet Demographics & Online Consumer Buyer Behavior Chapter 6
14
 Digital Marketing Tools
 Website/Mobile Apps
 SEO & SEM
 Display Ad Marketing
Chapter 6
15
Email Marketing
Affiliate Marketing
Viral Marketing
Chapter 6

4. Lead Generation Marketing
Multichannel Marketing:
 Miscellaneous Issues:
o Customer Acquisition vs.Customer Retention Strategies
o Pricing Strategies
o Long tail Marketing
16
 Internet Marketing Technologies:
o Data Collection
o Database Management
o Marketing Automation & Customer Relationship Management
 Costs & Benefits of Online Marketing Communication Platforms
Chapter 6
Declaration – Group Project
Project – Digital & Social Media Mktg.
Sharing Rubric
Deadline – After Class 22 (Same Day)
17 Guest Lecture
18 Social Media Marketing Chapter 7
19 Facebook Marketing Strategies Chapter 7
20 Mobile & Location Targeted Marketing Strategies Chapter 7
21 Guest Lecture
22 Ethical, Social and Political Issues in E-commerce Chapter 8 Quiz 3: Up to class 17
23 Group Presentations
24 Group Presentations & Assessment Feedback(Final Exam Reviews)
Final Examination (Jan. 24 – Feb. 2)

5. Chapter 1
Understand why it is important to study e-commerce.
Define e-commerce, understand howe-commerce differs from e-business,identify the primary technological building blocks underlying e-commerce, and
recognize major current themes in e-commerce.
Identify and describe the unique features of e-commerce technology and discuss theirbusiness significance.
Describe the major types of e-commerce.
Understand the evolution of e-commerce from its early years to today
Chapter 2
Identify the key components of e-commerce business models.
Describe the major B2C business models.
Describe the major B2B business models.
Understand key business concepts and strategies applicable to e-commerce.
Chapter 3
Discuss the origins of, and the key technology concepts behind,the Internet.
Explain the current structure of the Internet.
Understand how the Web works.
Describe how Internet and web features and services support e-commerce.
Understand the impact of mobile applications.
Chapter 4
Understand the questions you must ask and answer, and the steps you should take, in developing an e-commerce presence.
Explain the process that should be followed in building an e-commerce presence.
Identify and understand the major considerations involved in choosing web server and e-commerce merchant server software.
Understand the issues involved in choosing the most appropriate hardware for an e-commerce site.

6. Identify additional tools that can improve website performance.
Understand the important considerations involved in developing a mobile website and building mobile applications
Chapter 5
Understand the scope of e-commerce crime and security problems, the key dimensions of e-commerce security, and the tension between security and other
values.
Identify the key security threats in the e-commerce environment.
Describe how technology helps secure Internet communications channels and protect networks, servers, and clients.
Appreciate the importance of policies, procedures, and laws in creating security.
Identify the major e-commerce payment systems in use today.
Describe the features and functionality of electronic billing presentment and payment systems