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Introduction to Demand and Advertising
Features Of Advertising
Five Ms Of Advertising
Importance of Advertising
Adver...
Demand=Desire + Willingness + ability
The Dictionary meaning of the term is “to give public
notice or to announce publicly”.
The American Marketing Associatio...
Included
Excluded
Objective
ADVERTISING
Advertising provides information
Non-personal presentation
Gives publicity to goods, services and ideas
Target oriente...
ADVERTISING
MISSION
No Demand
Falling Demand
Latent Demand
Falling Demand
Irregular Demand
Full Demand
Overfull Demand
IMPORTANCE
OF
ADVERTISING
BUSINESS MARKETING INTERNET
Percentage of Sales approach:
“All you can afford” approach:
“Return on investment” approach:
Competitive Parity appro...
Benefits of Advertising to Manufacturers:
Large scale production and marketing:
Introduction of new products:
Creates n...
Information And Guidance:
Acts As Reminder:
Special Attraction To Consumers:
Raises Living Standards:
Effective Produ...
Information and guidance:
Consumer Durables :
Helps in facing competition:
Festival Offers:
Attractive offers:
Demand and advertising
Demand and advertising
Demand and advertising
Demand and advertising
Demand and advertising
Demand and advertising
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Demand and advertising

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Demand and advertising

  1. 1. Introduction to Demand and Advertising Features Of Advertising Five Ms Of Advertising Importance of Advertising Advertising as per the demand in the market Advantages of Advertising Benefits of Advertising to Consumers Types of Advertising Media Determining ad spend Role of Advertising in Selling Consumer Durables  Effects of Advertising  Conclusion
  2. 2. Demand=Desire + Willingness + ability
  3. 3. The Dictionary meaning of the term is “to give public notice or to announce publicly”. The American Marketing Association, Chicago, has defined advertising as “any form of non- personal presentation or promotion of ideas, goods or services, by an identified sponsor.”
  4. 4. Included Excluded Objective ADVERTISING
  5. 5. Advertising provides information Non-personal presentation Gives publicity to goods, services and ideas Target oriented An Art, Science and Profession Creativity - the essence of advertising
  6. 6. ADVERTISING MISSION
  7. 7. No Demand Falling Demand Latent Demand Falling Demand Irregular Demand Full Demand Overfull Demand
  8. 8. IMPORTANCE OF ADVERTISING BUSINESS MARKETING INTERNET
  9. 9. Percentage of Sales approach: “All you can afford” approach: “Return on investment” approach: Competitive Parity approach: Marginal Approach: “Objective and Task” Approach:
  10. 10. Benefits of Advertising to Manufacturers: Large scale production and marketing: Introduction of new products: Creates new demand : Builds brand image: Reduces cost of production: Facing competition:
  11. 11. Information And Guidance: Acts As Reminder: Special Attraction To Consumers: Raises Living Standards: Effective Product Use: Removes Misunderstanding:
  12. 12. Information and guidance: Consumer Durables : Helps in facing competition: Festival Offers: Attractive offers:

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