ppt

1. ADVERTISING

2. TOPICS TO BE DISCUSSED
 MEANING OF ADVERTISING
 MODES OF ADVERTISING
 DEFINITION OF ADVERTISING
 FEATURES OF ADVERTISING
 MERITS OF ADVERTISING
 LIMITATIONS OF ADVERTISING
 OBJECTIONS TO ADVERTISING

3. MEANING
Advertising is perhaps the most
commonly used tool of
promotion.
 It is an impersonal form of
communication, which is paid for
by the marketers ( sponsors) to
promote some goods or service .

4. Most common modes of
advertising are:
News papers
Magazines
Television
Radio
Online advertising

5. Newspaper advertisement

6. ONLINE ADVERTISEMENT

7. DEFINITION
‘If you’re trying to persuade
people to do something or buy
something , it seems to me you
should use their language , the
language in which they think’’
-DAVID OGILVY

8. Features of advertising
Paid form
Impersonality
Identified sponsor

9. MERITS OF
ADVERTISING
Mass reach
Enhancing customer satisfaction
and confidence
Expressiveness
Economy

10. LIMITATIONS OF ADVERTISING
Less forceful
Lack of feedback
Inflexibility
Law effectiveness

11. OBJECTIONS TO ADVERTISING
 Adds to cost
 Undermines social values
 Confuses the buyers
 Encourage the sale of inferior product
 Some advertisements are in bad taste

12. THANK YOU
PREPARED BY
NAYANA V .V