This document describes services offered by Outputlinks Communications Group, including data-driven publishing using websites, newsletters, social media and magazines. It provides targeted messaging and branding to specific communities. Services also include consulting, marketing programs, speaking engagements and webinars. Outputlinks uses demographic data and individualized messaging to deliver personalized, relevant content and drive call-to-action registrations for clients within target audiences like executives, influencers, and decision makers.

1. Providing
Growth Oriented Companies
Strategic
Consulting, Project, Publishing,
Marketing
&
Communications Services

2. Service Offerings
 Data-Driven Publishing
 Narrow-Cast websites
 Digital Newsletters
 Social Media
 Printed Magazines
 Direct Mail
 1to1 Marketing
 Training
 Management
 Writing Services
 Articles & eBooks
 Multi-Part Articles
 Interviews
 Case Studies
 White Papers
 Messaging Programs
 Individualized
 Transmedia

3. Service Offerings
 Consulting Services
 Business Strategy
 Marketing Strategy
 Trends Analysis
 Technical Analysis
 Corporate Branding
 Database Analysis
 Automated Marketing
Programs
 Event Speakers
 Keynote Addresses
 Industry Trends
 Product Specific
 Thought Leadership
 Technical Trends
 Messaging Trends
 Webinar Programs

4. Data-Driven Publishing
 Our Community Mission
 Provide targeted communities a free, online resource
providing information and resources of strategic value to
their businesses
 Our Client Commitment
 Provide Clients a platform for consistent branding,
messaging, content marketing, and call-to-action registration
activities with prospective buyers in high value communities
 Leverage 1:1, database-driven, transmedia technology to
deliver persona relevant information to a Clients’ targeted
prospect communities

5. Data-Driven Publishing Platforms
 Website Portals
 Weekly eNewsletters
 Social Media
 1to1, Personalized, Print Magazines
 The right audience
 The right time
 The right media

6. Data-Driven Publishing Services
 Guaranteed, unlimited publishing rights
 Top level content publication
 Hyperlinked logo branding
 To Client-Specified Communities

7. Providing Clients
 Consistent access to a community of buying
prospects in selected communities
 3rd party reinforcement of Client messaging to
customers and prospects
 Targeted messaging to sub-audiences within a
community
 KeylessRegistration technology for data-rich
call-to-action Registrants

8. Target Audiences
Senior Executives
Influencers
Decision Makers
Technical & Creatives
Thought Leaders
Service Providers
Analysts & Media

9. Optional Services
 Call To Action Registration
 Date Specific Publishing
 Social Media Promotions
 Writing Services
 PR Distribution
 Video Postings
 Automated Marketing
 Webinar Presentations
 Event Speakers
 Corporate Branding
 Ad & Logo Placements
 Individualized Messaging
 Digital Newsletters
 Printed Customized
Magazines
 Direct Mail
 Specialized Consulting &
Resources

10.  Transforms
 Static Ads and Articles
 Into
 Database-Driven Registration Engines
 Powered By
 Call-to-Action Optimized Client Content
 Enabled By
 KeylessRegistration Technology
Call-to-Action Registration Option

11. Demographically Rich Database
Subscriber Demographic
1. First Name
2. Last Name
3. Standardized Title
4. Business Card Title
5. Physical Address
6. City
7. State
8. Postal Code
9. CBSA Code
10. Phone
11. Fax
12. Email
Location Demographics
13. County
14. Core-Based Statistical
Code
15. Core-Based Statistical
Description
16. Latitude
17. Longitude
18. Time Zone
Company Demographics
19. Company Name
20. URL
21. Primary SIC
22. Sales
23. Employee Size
24. Years In Business
25. Year Established
26. Credit Code
27. Credit Score
28. Credit Description
29. Credit Capacity
30. Business Status
Individualized messaging requires demographically rich data

12. Individualized Messaging Option
 Leverages
 Demographically rich community database
 To Deliver
 Messaging, articles, and ads - individual or
persona or specific within a community
 The Benefits
 Enhanced recipient messaging experience
 Increased message absorption & retention
 Enhanced call-to-action Registrants

13. The Management Team
Co-CEOs
Andy & Julie Plata Prior variable print company owners
Advisory Board
John Lopiano Past President Xerox Production Printing
Brian Baxendale Past President Pitney Bowes Enterprise
Ron Friedman Past President & COO Group 1 Software
Nina Smith Past Xerox Chief Marketing Officer
Jan Hol Past Océ N.V. Chief Marketing Officer

14. Our Current Communities
New Communities Added Per Client Request

15. The
Outputlinks Communications Group
Ready to Strategically Serve as Your
Data-Driven Messaging
Services Partner