1. MARVELL EVENTS
We Build Communities

2. Agenda
1.Problem / Opportunity
2.Solution
3.Team
4.Business Model
5.Underlying Magic/ Technology
6.Marketing and Sales
7.Competition
8.Projections and Milestones
9.Status
10.Summary and Call to Action

3. Problem / Opportunity
 Event Communities are yet to become an integral part of
Event Management. Participant driven Events will be the
Trend. We Build Community of Participants for Events.
 Individuals have limited tools to Create, Share and Promote
their Family Events on the Internet.
 Companies and Ad Agencies rarely find Community Event
Spaces which are much lower cost than Public and corporate
Events that demand huge charges for sponsoring events.
 Small Scale Groups like Art & Cultural Associations find it
difficult to arrange Events without the right social media tools.
Further, they seldom have sponsors and manage events with
tight budgets.

4. Solution
 Separate Event and Sponsors Market places for Community
Events and Companies to find each other.
 Ticketing Solution for all types of Events.
 Event Planning Services with Social Media Tools with
Freemium Pricing Policy.
 Range of Event Promotional Services like Custom Domains,
Live Event Chat, Event Blog and Forums, R.S.V.P Attendees
registration, Mail and SMS Event Reminders, Social Media
Promotions.
 Event Analytics like Event Reviews, Social Sharing for Event
Albums and Videos, Analytics Code integration to Event pages,
Social Media Analysis, etc
 Event Dashboard with customizable overview about each
aspect of the Event.

5. Team
Anil Madhav Sanapala – Experienced in
IT – Worked for Wipro for 3years. Now creating Internet Service based websites.
Automobile – Partner of Madhava Premier Car showroom, Authorized Dealer of
Premier Automobiles
Construction – Managing Partner of Madhava Constructions, completed 2
Builder projects, 1 ongoing Development Project at Vizag.
Real Estate – Vizag Property Management for NRI property management.
Hospitality – Partner of Srinivasa Lodge
Nazeer Hussain – Founder of
Dreamsto.com – Over 15 years of Exp in Web Development
ZoyMedia.com – 2 years old in Ad making
Vara Prasad – Over 8 yrs Experience in IT, worked for Mphasis,
Cisco, Dreamsto.

6. Business Model
FREEMIUM PRICING STRATEGY
 Basic Event Creation and Social Media Sharing and
Promotions are Free.
 Event Planning on Facebook and Twitter are Charged.
 Event Promotion Tools like custom domain name, Event
Blog & Forum, Email Marketing tools, SMS Reminders are
charges, while Event reviews, Live Chat, R.S.V.P Attendance
are free, Email Reminders are free upto a limited number
beyond which they would be charged.
 Event Ticketing and Event & Sponsor Market Places are
Charged.
 Event Analytics and Event Dashboard are Free for all Events

7. Technology
 Twitter Bootstrap front end with User Customizable Themes
and Responsive HTML5 and CSS3 technologies.
 PHP web pages that are highly secure.
 MySQL Database created with an approach to handle bulk
data with fast retrieving times for analytics.
 Web Services based architecture that enables future
expansion for more enhancement and add more products /
services.
 Use of White Labeled and / or Open Source tools for both
free and paid services like Email Marketing, Event Reviews,
Event Ticketing, Live Chat, etc thus reducing the overall
development costs and time.
 Cloud based web server ensures scalability and performance
of website.

8. Marketing and Sales
 Freemium pricing policy helps in marketing to all users who
has our need.
 Having both Free and Paid services enables conversion of
free users to Premium users in the long run.
 Weekly contests like “Best promoted Event of the Week”,
“Most Successful Event of the Week”, “Best Referrer of the
Week” helps generate intense Propaganda among all types of
users.
 Every activity on the users Event will generate Activity Points
that can in turn be used to purchase paid services. This helps
increase the activity of users within the website.
 Discount Coupons released on special occasions will help
increase the flow of new traffic from Coupon websites.

9. Competition
 Event Ticketing has tough competition when focused on the
commercial events. We have little focus on Event Ticketing.
 Event Sponsor Marketplace is still upcoming and available at
present only with local Ad Agencies. We have separate Event
Marketing section that focuses on this aspect.
Family and Group Events have little to no competition as their
event promotion needs are different and they mostly do not
have tickets. This will be our Target customer base initially.
 Paid services provided by us are generally accessible as
free / paid services each from a different website. We help
event owner to access all the tools required for their Event
Planning, Promotion, Marketing and Analysis at one place.
Each section has both free and paid services according to
customers choice.

10. Projections and Milestones
 Beta Version release by March 2015. All services will be free
at this time. Ads will be live by this time.
 Alpha Version launched by March 2016 with Freemium
model implemented and a customer base of 10,000 users.
 Freemium pricing models finalized and all services being
provided will be developed and implemented in-house instead
of using white-labeled services for ticketing or other services by
March 2017. Expected user base to be more than 1,00,000
with at least 3% users using paid services. Revenue from Ads
expected to sustain ongoing costs.

11. Status
 Free and Paid services identified.
 Third Party Tools required for integration are Identified.
 Front End Design still undergoing changes.
 Basic Database Design ready with extensibility for third party
tools or plugins
 User Interface testing for various services is on going.

12. Summary and Call to Action
 We have a definite plan with resources and finance till beta
launch of MARVELL EVENTS by March 2015.
 We also have decided on a marketing plan after product
launch.
 We do not have a strong management team yet. Need more
resources for critical positions.
 We would require funding for ongoing marketing promotions
like Weekly contests, Discount coupons, Google Ads, etc from
March 2015.
 We also require funding to hire Better Talent.
 Mentoring and Accelerating our Startup is a necessity.