Media Contacts is an integrated network of communication specialists that provides digital marketing, creative, and data-driven media services on a global scale. They have offices in 46 locations across 32 countries. Media Contacts is recognized in the industry for their award-winning work and proprietary tools. Their use of data and technology helps bring clarity to client campaigns and drive effectiveness through greater accountability.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Review of the main industries and verticals for affiliate marketing in Latin America. Which industries are still growing at double digit rates and what are the main opportunities for publisher growth.
While many publishers are trying to “pivot” towards paid models, subscriber-first has always been in the venerable brand’s DNA. SVP of Digital Media and Content Mark Beard explains how the company’s outsized social reach, its innovative mobile apps, sites and even Snapchat and audio editions – keep their eye on the long game of building a loyal, long term, paying Economist loyalist.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Review of the main industries and verticals for affiliate marketing in Latin America. Which industries are still growing at double digit rates and what are the main opportunities for publisher growth.
While many publishers are trying to “pivot” towards paid models, subscriber-first has always been in the venerable brand’s DNA. SVP of Digital Media and Content Mark Beard explains how the company’s outsized social reach, its innovative mobile apps, sites and even Snapchat and audio editions – keep their eye on the long game of building a loyal, long term, paying Economist loyalist.
How to Grow Your Known Audience and Maximize RevenueMediaPost
Publishers understand the importance of deepening the audience relationship and that data is key. But the elephant in the room is that more than 80% of your month-to-month audience is effectively unknown, with not enough data to derive anything actionable. This means that a lot of the hyped tech strategies today are essentially just squeezing more juice out of a fifth of your audience. We'll address the real problem for publishing: how to turn this huge unknown audience into a known audience, and how to graduate them into high LTV subscribers.
"The Evolution of Digital Media Planning" presented by Joe Pych at Aspen Group Meeting / iMedia Agency Summit on May 3, 2015 at Terranea Resort in Rancho Palos Verdes, CA. Bionic believes that in a post-programmatic advertising world, media planning will evolve to include full-cycle marketing performance management.
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.
How to Define Your (International) Network StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Overview of how to approach a network selection during setup of your affiliate marketing programs considering public vs. private networks, local or international approaches while internationalizing.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Ad fraud is rising. This session uncovers the sophisticated ways mobile advertising fraud is being perpetrated and gives ideas on how it can be identified and how to mitigate the risk.
Behavioral Targeting Across Online Advertising Channels
Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.
* Monica Seebohm, Director of Audience Targeting, West, AudienceScience
It’s an amazing time to be a marketer—but also an incredibly challenging one. Consumer attention is fractured across countless channels and screens while data grows exponentially. Meanwhile, CMOs and agencies are under tremendous pressure to produce more results with less budget.
But super-intelligent programmatic marketing can help you meet these demands head-on, and come out with better results than ever before. Rocket Fuel's VP of Marketing Rhonda Shantz will walk through how marketers can take advantage of programmatic today, including how to:
-Engage a consumer across all of his/her devices to drive him/her from awareness to conversion and beyond.
-Target people, not devices.
-Leverage machine learning for higher conversions and deeper marketer insight to make more meaningful connections across the consumer journey.
-Connect offline CRM data to access anonymous online profiles to address offline consumers in any programmatic channel.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
Marketing Options International Credentials MOI Global
Marketing Options International - a fully integrated B2B marketing agency fluent in the language of technology marketing success. Find out more by viewing their 2010 Credentials.
How to Grow Your Known Audience and Maximize RevenueMediaPost
Publishers understand the importance of deepening the audience relationship and that data is key. But the elephant in the room is that more than 80% of your month-to-month audience is effectively unknown, with not enough data to derive anything actionable. This means that a lot of the hyped tech strategies today are essentially just squeezing more juice out of a fifth of your audience. We'll address the real problem for publishing: how to turn this huge unknown audience into a known audience, and how to graduate them into high LTV subscribers.
"The Evolution of Digital Media Planning" presented by Joe Pych at Aspen Group Meeting / iMedia Agency Summit on May 3, 2015 at Terranea Resort in Rancho Palos Verdes, CA. Bionic believes that in a post-programmatic advertising world, media planning will evolve to include full-cycle marketing performance management.
Digital subscription growth often comes at the expense of traditional readership. Such is not the case in New London, CT where The Day has seen a 20% growth rate in digital membership while maintaining its traditional base. Leveraging its relationship with LEAP, the company has put focus on the customer rather than the channel while recognizing that consumer monetization in the digital era is an evolutionary process requiring activation, engagement and value-exchange to drive loyalty. Perhaps most importantly, The Day has resisted the temptation to compromise customer relationships through incremental charges, pricing actions, forced buys, etc., and has treated them like the strategic assets they are.
How to Define Your (International) Network StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Overview of how to approach a network selection during setup of your affiliate marketing programs considering public vs. private networks, local or international approaches while internationalizing.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Ad fraud is rising. This session uncovers the sophisticated ways mobile advertising fraud is being perpetrated and gives ideas on how it can be identified and how to mitigate the risk.
Behavioral Targeting Across Online Advertising Channels
Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.
* Monica Seebohm, Director of Audience Targeting, West, AudienceScience
It’s an amazing time to be a marketer—but also an incredibly challenging one. Consumer attention is fractured across countless channels and screens while data grows exponentially. Meanwhile, CMOs and agencies are under tremendous pressure to produce more results with less budget.
But super-intelligent programmatic marketing can help you meet these demands head-on, and come out with better results than ever before. Rocket Fuel's VP of Marketing Rhonda Shantz will walk through how marketers can take advantage of programmatic today, including how to:
-Engage a consumer across all of his/her devices to drive him/her from awareness to conversion and beyond.
-Target people, not devices.
-Leverage machine learning for higher conversions and deeper marketer insight to make more meaningful connections across the consumer journey.
-Connect offline CRM data to access anonymous online profiles to address offline consumers in any programmatic channel.
A worked example of a digital marketing campaign I devised for a marketing agency whose client is looking to promote an outdoor music event in June 2011.
The client is already promoting the event with (offline) adverts and leaflets, and backed up using PR. However, a portion of the budget was set aside for digital for which this campaign is based on.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
This is an overview of the ad tech ecosystem. Research was conducted by Thomvest Ventures. It covers topics such as DSP, SSP, Agency, Video, Mobile, and TV advertising.
Marketing Options International Credentials MOI Global
Marketing Options International - a fully integrated B2B marketing agency fluent in the language of technology marketing success. Find out more by viewing their 2010 Credentials.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
At Munier-BBN Digital we assist our clients at every step of the development of their brands on the internet, or to complement their offline communication strategies, primarily in the B2B and corporate fields.
In a constantly changing world where digital technology plays a key role, we offer strategic, creative and technical expertise in all aspects of interactive communication.
We create unique communication platforms for brands to be able to engage into meaningful dialog with their target audiences. Our two watchwords: accountability and usefulness.
Multicultural, innovative and independent, Munier-BBN Digital aims to lead in the field of Digital B2B branding.
A3R Digital is a Gurgaon, India based digital marketing agency. The core digital marketer behind this agency is Ajay Chhabra, who has worked for OgilvyOne, MRM Worldwide & General Electric Company in the past. We are a Ideas and strategy lead new age digital agency. We believe in partnering with client and also promote "Strategy First"
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Landisol is a Top Rated Digital Marketing Agency, Consulting and Strategy Development Company based in India with a team of highly skilled professionals from around the world. With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques. While we are a one stop solution for all Digital Marketing services including Marketing automation.
New Madison Ave: Data & Marketing Technology Solutions – April 2015New Madison Ave
New Madison Ave., is a professional services firm, founded in 2003, delivering strategic and tactical data and technology enabled marketing solutions to encourage behaviors, create competitive advantage and drive top line growth for marketing organizations.
Get the fundamentals right for the CDP and activate your goldmine.
The martech and adtech landscape is rapidly evolving, marketers are overwhelmed, and often paralyzed by endless choices. This two-part masterclass begins with the steps required to get your first-party data strategy right with a systematic approach. Regardless if you are considering a CDP, already have one, or if you are not even sure what CDP is, this course will help you get your ducks in a row. The second part of the masterclass focuses on pushing your activation channels to their limits, powered by your data strategy by leveraging AI and Machine Learning.
3. Who we are An integrated network of communication specialists Digital Response Direct Impact Data Fusion
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5. Best Integrated Media SILVER Best Integrated Media BRONZE Ideas at Work Advertising Effectiveness Media Creativity, Innovation & Excellence Marketer of the Year Who we are Media Contacts is recognized for great work 2006 New Media Effectiveness 2006 Media Effectiveness GOLD 2006 2006 2006 2005 2006 2004 and 2005 Best Optimization 2005 Media Plan of the Year Best online campaign 2006 2006 Media Effectiveness BRONZE 2005 Brand/Positioning
9. Digital=Complexity Digital=Clarity We use technology and data to bring clarity Enhanced effectiveness enabled by greater accountability is the ultimate benefit
10. Artemis is Media Contact’s proprietary reporting tool Consumer Online/Offline response data Fusion De-duplication Predictive modeling Regression Syndicated data Publisher data Online/Offline campaign data Web site behavioral data Transaction/ Customer value Segmentation Multivariate analysis
11. Online campaign approach to paid for search Hands-on campaign management Learnings and Research Used to inform Strategy Optimisation Generate keywords and develop copy Data Analysis Client analysis & Market overview Test Buying, Trafficking & Implementation Analyze Optimize
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13. Where we are today A global interactive network that is growing rapidly 46 MC offices in 32 countries 1 commercial agreement Buenos Aires Sao Paulo Bogotá Mexico D.F. San Francisco Lisbon Madrid Barcelona London Paris Amsterdam New York Santiago Warsaw Boston Milan Frankfurt Toronto Shanghai Sydney New Delhi Copenhagen Brussels Singapore Bangalore Mumbai Hong Kong Tokyo Lima Hungary Chicago Hyderabad Beijing
Buying Numerous sites selected and briefed on campaign Leverage existing relationship All proposals evaluated against campaign objectives and price Trafficking & Implementation Extensive trafficking experience; comprehensive understanding of processes and technologies involved As a top five global client DFA provide preferential service with any trafficking issues on Agency, publisher and client sides as necessary
2006 will be spent on: Strengthening our US and Germany operations Completing coverage in the main markets in APAC. Focus will be in China and India Completing coverage and/or strengthening Scandinavia Closing agreements in other markets such as South Africa, UAE Gathering info and looking into Greece and Austria 2005 was the year of: Continue the European development: Denmark, Belgium & Hungary Start the APAC development by: - opening Australia and Singapore - Work on China and India for a 2006 launch closing an agreement for the Japanese market Preparing for Russia entry