Impresse Internet Marketing Webinar
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The document discusses how internet marketing can increase traffic, leads, and sales for a business. It outlines various internet marketing strategies and tactics that firms can use to connect with today's customers, including having a well-designed website, using social media, search engine optimization, content development and distribution, paid advertising, and integrating marketing efforts with customer relationship management systems.
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- 2. The Internet has profoundly changed the way people learn about and shop for products. Firms that expect to connect with today’s buyer need to realize that merely pushing their message out is fast becoming obsolete as customers increasingly prefer to be pulled in by their interests through such things as search engines, blogs, and social media. This reality has created a new set of rules and the way to win is to use them to your advantage.
- 3. Internet Marketing Social Media Site Architecture Paid Search Search Engine Optimization Advanced Content
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