Professional services: How sitecore delivers personalised digital experiences

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During this presentation we cover how marketers working within professional services can leverage the SItecore marketing platform to delivered personalised digital experiences.

Marketing

TLT
Response to RFP, April
2017
Professional services: How Sitecore
delivers personalised digital
experiences

Placing the
platform in
context
Know who is on
your website
and what they
are doing
Driving positive
actions
Proving the
value to sales
AGENDA

ratiopartners.co.uk
Customer
experience
optimisation
Training
Technical best-
practice
& 24/7 support
Implementation
& technology
integrations
Strategic
enablement

4
Sitecore’s Unified Customer Experience PlatformINTEGRATIONDATAPROCESSINGMANAGEOMNICHANNEL
Integrate with business systems or other sources
Collect and connect actionable customer data
Analyse, get insight, make decisions and
automate
Manage content, information and assets
Personalise messaging across all channels

KNOWING WHO YOUR
VISITORS ARE AND HOW
THEY ARE INTERACTING

ratiopartners.co.uk
Selling your
organisation
Prove your
credibility
Highlight
practice/service
strengths
Differentiate
against the
competition
Discover the
right
information
OBJECTIVES WHEN VISITORS HIT YOUR
WEBSITE

ratiopartners.co.uk
Getting your website ready to track,
understand and analyse visitors
from
Unknown to known
SITECORE OBJECTIVE

ratiopartners.co.uk
Sitecore
actions
Marketing
outcomes
Data collection
Relevant
experience
Lead scoring
Accurate
targeting
Tagging content
Creating Sitecore
personas
Component
based
Setting up xDB

ratiopartners.co.uk
Is your web
content
designed
around your
customers
motivations?

TLT
Response to RFP, April
2017
Optimising your
website based on
visitors needs

ratiopartners.co.uk
Mergers and acquisitions
Coping with less support
Cost reduction
Communicating risk
Understand business
objectives
Understanding business
pressure points
Understand business strategy
Managing corporate
governance
Managing areas outside their
core legal expertise
Business policy
Advising HR
Trading agreements
Managing industry specific
issues
Supplier agreements
Employment law
Commercial contracts expansion (people)
expansion (space)
expansion (offices)
expansion (overseas)
expansion (mergers &
acquisitions)
Staff training
new products & services
Managing risk
Managing cost effectiveness
Changes in commercial law
Government business policy
Currency fluctuations
world events
Changes in regulation
Brexit
world financial newsPresidential election
Legal example: targeting in-house legal team

ratiopartners.co.uk
Personalisation
Marketing
automation

ratiopartners.co.uk
Content
consumption
Time lapse Position
within funnel
Goals
triggered
Search Number of
visits
Lead score CRM update Form
submission

ratiopartners.co.uk
SCORING LEADS
1. Pass qualified leads to sales
2. Classify leads into buckets
based on ‘engagement’
3. Nurture leads based on their
current score

ratiopartners.co.uk
INTEGRATING DATA WITH THIRD
PARTY TOOLS

ratiopartners.co.uk
Extract data and create alerts

ratiopartners.co.uk
Making data useful for your colleagues

TLT
Response to RFP, April
2017
Get in touch
Mario.Kyriacou@ratiopartners.co.uk

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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

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Professional services: How sitecore delivers personalised digital experiences

1. TLT Response to RFP, April 2017 Professional services: How Sitecore delivers personalised digital experiences

2. Placing the platform in context Know who is on your website and what they are doing Driving positive actions Proving the value to sales AGENDA

3. ratiopartners.co.uk Customer experience optimisation Training Technical best- practice & 24/7 support Implementation & technology integrations Strategic enablement

4. 4 Sitecore’s Unified Customer Experience PlatformINTEGRATIONDATAPROCESSINGMANAGEOMNICHANNEL Integrate with business systems or other sources Collect and connect actionable customer data Analyse, get insight, make decisions and automate Manage content, information and assets Personalise messaging across all channels

5. KNOWING WHO YOUR VISITORS ARE AND HOW THEY ARE INTERACTING

6. ratiopartners.co.uk Selling your organisation Prove your credibility Highlight practice/service strengths Differentiate against the competition Discover the right information OBJECTIVES WHEN VISITORS HIT YOUR WEBSITE

7. ratiopartners.co.uk Getting your website ready to track, understand and analyse visitors from Unknown to known SITECORE OBJECTIVE

8. ratiopartners.co.uk Sitecore actions Marketing outcomes Data collection Relevant experience Lead scoring Accurate targeting Tagging content Creating Sitecore personas Component based Setting up xDB

9. ratiopartners.co.uk DATA FOUNDATION Sitecore Experience Profile Connect data Social CRM Marketing automation Collect data Website visits Campaigns OutcomesGoals Onsite actions Channels Profiling

10. DRIVING A POSITIVE ACTION

11. ratiopartners.co.uk Is your web content designed around your customers motivations?

12. TLT Response to RFP, April 2017 Optimising your website based on visitors needs

13. ratiopartners.co.uk Mergers and acquisitions Coping with less support Cost reduction Communicating risk Understand business objectives Understanding business pressure points Understand business strategy Managing corporate governance Managing areas outside their core legal expertise Business policy Advising HR Trading agreements Managing industry specific issues Supplier agreements Employment law Commercial contracts expansion (people) expansion (space) expansion (offices) expansion (overseas) expansion (mergers & acquisitions) Staff training new products & services Managing risk Managing cost effectiveness Changes in commercial law Government business policy Currency fluctuations world events Changes in regulation Brexit world financial newsPresidential election Legal example: targeting in-house legal team

14. ratiopartners.co.uk Personalisation Marketing automation

15. ratiopartners.co.uk Site interactions Experience Profile Search Email Social Offline Traffic Acquisition … Other Channels Inbound History & Integration Anonymous Visitor Data Digital Fingerprint HOW WE LEVERAGE PERSONALISATION SOURCE: SITECORE

16. ratiopartners.co.uk Content consumption Time lapse Position within funnel Goals triggered Search Number of visits Lead score CRM update Form submission

17. ratiopartners.co.uk TYPICAL EARLY STAGE OPPORTUNITIES Geo- targeting Search keywords Device type Asset downloaded Profile match Explicit data e.g. forms Account targeting Sector or service Retargeting pages viewed Campaigns triggered

18. PROVING THE VALUE TO SALES

19. ratiopartners.co.uk SCORING LEADS 1. Pass qualified leads to sales 2. Classify leads into buckets based on ‘engagement’ 3. Nurture leads based on their current score

20. ratiopartners.co.uk INTEGRATING DATA WITH THIRD PARTY TOOLS

21. ratiopartners.co.uk Extract data and create alerts

22. ratiopartners.co.uk Making data useful for your colleagues

23. TLT Response to RFP, April 2017 Get in touch Mario.Kyriacou@ratiopartners.co.uk

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