1. Yamani Angle Sdn. Bhd

2. Company Profile
Name : Yamani Angle Sdn Bhd
Address : 2-111, Jalan Prima SG 3/2, Prima Sri
Gombak, 68100 Batu Caves, Selangor
Darul Ehsan.
Founder : Mr Khairul Nizam Amat Zaini
Established : 28th November 2008
No of workers : 10 staffs
Types of company : Local company

3. Organization chart

4. Market and Trends
 Market:
 Malaysian citizens
 Singapore, Brunei & Jakarta
 Trends:
 children
to adult readers
 MPH and Popular Bookstore

5. Products and Service Description
 Products:
 Islamic-perspective books
 creative and attractive book cover
 colorful fonts
 informative and friendly content
 Service
 delivery service using Pos Laju

6. Customer Benefits
 Warranty while delivering
 Arrive safetly
 replace damage book with new books
 Membership Card
 improve customer retention and encourage
spending.
 encourage repeat purchases

7. Technology Involved
 Blog
 yamani-angle.blogspot.com
 can review about the company’s recent
events, public relation and product
descriptions.
 Social Network
 Facebook

8. E-Marketing Objectives
 5 Ss of Internet marketing
 Sell
 10% of sales online in market overall per month
 Serve
 online dialogue and feedback.
 Speak
 forum or chat box
 Save
 online e-mail communications, sales and service transactions
 Sizzle
 providing new propositions, new offers and new experiences
online

9. Evaluation of E-marketing performance
 Web analytics tools
 Operational data
 This data would be ideally collected and reported within
a single tool at this level, but unfortunately to obtain the
best reporting it is often necessary to resort to four
different types of tools or data source.
 www.moe.gov.my

10. Micro Environment
High
High
High
Low
High

11. Value Chain
 Market research and new product development
 Social networks
 Market products
 Unique visitor column
 Procure materials and products
 Customer can comment and review their purchase
 Manage selling and fulfillment
 Online chat with the staff

12. Macro Environment
 Legal and ethical issues
 Contract Law
 body of law that governs oral and written agreements
associated with exchange of goods and services, money,
and properties. It includes topics such as the nature of
contractual obligations, limitation of actions, freedom of
contract, privities of contract, termination of contract, and
covers also agency relationships, commercial paper, and
contracts of employment.

13. The strategy apply to achieve the objective
 Market Penetration
 cannot compete more effectively through online with
other competitors
 do not have websites that efficient at converting
visitors to sale
 Market development
 can provide quality of books and service information
via a website
 can add some calendar in the book which is achieving
customer expectation

14. Strategy
Implementation

15. The customer value proposition delivered
by the company
 Content information
 reference information and current information.
 Digital-based information
 toattract customers to keep on sticking to the
website.

16. E-communication Mix
 Website
 Blog
 Social network
 Offline communication

17. Types of online marketing communications
 Search Engine Marketing (SEM)
 Online Public Relation (E-PR)
 Blog and social network
 Third-party site
 Viral and Electronic Word-of-Mouth
Marketing
 Offline Promotion Techniques

18. Method used to capture customer profile
 Classification variables
 Age
 Gender
 Religous

20. Conclusion
 Hire permanent web designer
 Increased site traffic, sales, or subscriptions
 Expand market to other social network