The Marketing Alliance is a small team of independent marketing professionals that provides cost-effective programs to help companies: create foundational marketing platforms on a limited budget, find growth opportunities more efficiently, and realign sales, marketing, and customer support activities to overcome slow or negative growth. The team brings diverse talents and perspectives to offer practical, versatile, and scalable solutions. They think strategically and work efficiently, collaborating to get the right things done well with a focus on outcomes.
Inbound Marketing in the Contact Center Marketplaceechogravity
Overview of Inbound Marketing in the Contact Center Marketplace.
Provides a mini-case study of echogravity's inbound marketing success with a contact center software provided.
Xenox Global a Market Research company headquartered in Bengaluru and USA. Founded in 2012, we provide support and services to the companies which help leverages cost reduction and human efforts in terms of Marketing, Inside Sales, Data building and Lead Generation.
Xenox Global helps companies of all sizes and industries. Our services helps organizations worldwide to operate profitably and grow sustainably. We empower people and organizations to work together more efficiently and use business insight more effectively. We help our customers achieve their goals by extending the availability of our services.
Our mission is to support organizations with our outstanding end-to-end services. We begin by completely engaging each and every potential lead or customer with our proven style for attracting and retaining customers. We believe that the key is to maintain a good relationship with our clients and our client’s customer is becoming a valued partner of your sales and marketing team.
Our corporate marketing services help you on a per project basis so that you can keep your overhead low while maintaining your presence in the market place. For More Visit - http://marketing.clicksbazaar.com/corporate-marketing/
Driving Sales & Increasing Profits with the Right Demand Generation ToolLeadFormix Inc.
Generating sales and leads is important for every business and demand generation can make a massive difference. When your business is attracting new and potential customers, demand generation is a necessity to ensure brand recognition and customer engagement.
Inbound Marketing in the Contact Center Marketplaceechogravity
Overview of Inbound Marketing in the Contact Center Marketplace.
Provides a mini-case study of echogravity's inbound marketing success with a contact center software provided.
Xenox Global a Market Research company headquartered in Bengaluru and USA. Founded in 2012, we provide support and services to the companies which help leverages cost reduction and human efforts in terms of Marketing, Inside Sales, Data building and Lead Generation.
Xenox Global helps companies of all sizes and industries. Our services helps organizations worldwide to operate profitably and grow sustainably. We empower people and organizations to work together more efficiently and use business insight more effectively. We help our customers achieve their goals by extending the availability of our services.
Our mission is to support organizations with our outstanding end-to-end services. We begin by completely engaging each and every potential lead or customer with our proven style for attracting and retaining customers. We believe that the key is to maintain a good relationship with our clients and our client’s customer is becoming a valued partner of your sales and marketing team.
Our corporate marketing services help you on a per project basis so that you can keep your overhead low while maintaining your presence in the market place. For More Visit - http://marketing.clicksbazaar.com/corporate-marketing/
Driving Sales & Increasing Profits with the Right Demand Generation ToolLeadFormix Inc.
Generating sales and leads is important for every business and demand generation can make a massive difference. When your business is attracting new and potential customers, demand generation is a necessity to ensure brand recognition and customer engagement.
Knock On Wood Communications & Events Marketing Plan - Term ProjectSarvanshu Ahluwalia
Building brands through connected communications, the core objective of the company and core objective for us to re-energizing the brand Knock On Wood.
This report was formulated for developing a marketing plan in order to promote the company for getting new clients. The recommendations are made after an in-depth evaluation of the research conducted and the analysis followed by it. Every approach is evaluated for the objective of formulating a comprehensive marketing plan for the company.
The recommendation made is to have a dynamic presence in social media followed with working with entrepreneurs to build a long lasting fruitful business relationship.
The strategy adopted is to leverage the existing network, promote new clients and increase the aspect of corporate social responsibility.
It is formulated based on the marketing objective i.e. to increase the revenue and acquire new clients for the company.
The tactics for implementing the strategies are inbound marketing, website, customer relationship management, collaborate with freelancers and focus on start-ups.
A description of Attain Marketing's services, the first "un-PR agency" to integrate Public Relations, Marketing and Social Media to fit your company's needs.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
In this slide, you can get an idea about Local SEO's important segments, and also for a detailed overview check this youtube video: https://youtu.be/bQBCNHUy2tg
Thank you.
STAT BI Corp was established in 2008, started initially as a B2B & Technology marketing database compiling company. As our business evolved we added hundreds of clients, with growing marketing needs.
To meet our client expectations, we welcomed experienced marketers to our team; adding further services to our business. By 2011 STAT BI Corp became an end-to-end marketing solutions company with a wide range of marketing solutions:
• Marketing Database
• Key Account Profiling
• Content Marketing / Whitepaper Syndication
• Lead Generation
• Appointment Setting
STAT BI CORP – A better way to go to market
From established industry titans to the innovative start-ups disturbing the status quo, Technology leaders come to STAT BI CORP for the best in performance-based account intelligence, lead generation and appointment setting. Our team of highly skilled and experienced sales professionals provides the customized, scalable, real-time support that sales and marketing teams need to crack open new markets, land priority accounts, and unearth the most viable opportunities.
We don’t just claim to be the best at what we do; We prove it!
Digital Marketing = Results. Buyers are changing. Buyers are more educated and more self-reliant than ever. Marketers roles are changing. They must do more with less. With digital marketing, you can maximize your ROI and stop wasting time. You can reduce expenses in marketing and sales and generate qualified sales leads to increase revenue.
Big Data Day: How AI is Transforming B2B Sales and MarketingLeadCrunch
LeadCrunch.ai founder and CEO describes how the company discovered how to apply military targeting technology to help companies identify and engage new business customers.
The Business of Marketing - Maria Carballosa [Energy Digital Summit 2015]Energy Digital Summit
This presentation was written by Maria Carballo, CMO of DrillingInfo. Maria was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
The Essentials: ABCs of Inbound Marketing (by Hubspot Partners)Saiful Islam
WRITTEN BY HUBSPOT PARTNERS
26 Fundamental Inbound Marketing Topics, defined by 26 different marketing professionals
This entire alphabet book is a collaboration between 28 unique HubSpot Partner Agencies.
Each one submitted an entry for a letter of the alphabet,
provided detail on the topic and its relationship with Inbound Marketing. To learn more about the participating agencies, check out the rest of this ebook!
A presentation explaining the background and purpose of digital strategy and sharing some tips on how to approach it. Originally presented at Reading Room Manchester's Digital Strategy breakfast event on 31st October, hence the Halloween theme.
What are you doing to get better leads?
iDataMine can help you identify your ecosystem and get your sales team topical conversations.
It's time you leveraged your relationships. It's time you got iDataMine.
Knock On Wood Communications & Events Marketing Plan - Term ProjectSarvanshu Ahluwalia
Building brands through connected communications, the core objective of the company and core objective for us to re-energizing the brand Knock On Wood.
This report was formulated for developing a marketing plan in order to promote the company for getting new clients. The recommendations are made after an in-depth evaluation of the research conducted and the analysis followed by it. Every approach is evaluated for the objective of formulating a comprehensive marketing plan for the company.
The recommendation made is to have a dynamic presence in social media followed with working with entrepreneurs to build a long lasting fruitful business relationship.
The strategy adopted is to leverage the existing network, promote new clients and increase the aspect of corporate social responsibility.
It is formulated based on the marketing objective i.e. to increase the revenue and acquire new clients for the company.
The tactics for implementing the strategies are inbound marketing, website, customer relationship management, collaborate with freelancers and focus on start-ups.
A description of Attain Marketing's services, the first "un-PR agency" to integrate Public Relations, Marketing and Social Media to fit your company's needs.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
In this slide, you can get an idea about Local SEO's important segments, and also for a detailed overview check this youtube video: https://youtu.be/bQBCNHUy2tg
Thank you.
STAT BI Corp was established in 2008, started initially as a B2B & Technology marketing database compiling company. As our business evolved we added hundreds of clients, with growing marketing needs.
To meet our client expectations, we welcomed experienced marketers to our team; adding further services to our business. By 2011 STAT BI Corp became an end-to-end marketing solutions company with a wide range of marketing solutions:
• Marketing Database
• Key Account Profiling
• Content Marketing / Whitepaper Syndication
• Lead Generation
• Appointment Setting
STAT BI CORP – A better way to go to market
From established industry titans to the innovative start-ups disturbing the status quo, Technology leaders come to STAT BI CORP for the best in performance-based account intelligence, lead generation and appointment setting. Our team of highly skilled and experienced sales professionals provides the customized, scalable, real-time support that sales and marketing teams need to crack open new markets, land priority accounts, and unearth the most viable opportunities.
We don’t just claim to be the best at what we do; We prove it!
Digital Marketing = Results. Buyers are changing. Buyers are more educated and more self-reliant than ever. Marketers roles are changing. They must do more with less. With digital marketing, you can maximize your ROI and stop wasting time. You can reduce expenses in marketing and sales and generate qualified sales leads to increase revenue.
Big Data Day: How AI is Transforming B2B Sales and MarketingLeadCrunch
LeadCrunch.ai founder and CEO describes how the company discovered how to apply military targeting technology to help companies identify and engage new business customers.
The Business of Marketing - Maria Carballosa [Energy Digital Summit 2015]Energy Digital Summit
This presentation was written by Maria Carballo, CMO of DrillingInfo. Maria was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
The Essentials: ABCs of Inbound Marketing (by Hubspot Partners)Saiful Islam
WRITTEN BY HUBSPOT PARTNERS
26 Fundamental Inbound Marketing Topics, defined by 26 different marketing professionals
This entire alphabet book is a collaboration between 28 unique HubSpot Partner Agencies.
Each one submitted an entry for a letter of the alphabet,
provided detail on the topic and its relationship with Inbound Marketing. To learn more about the participating agencies, check out the rest of this ebook!
A presentation explaining the background and purpose of digital strategy and sharing some tips on how to approach it. Originally presented at Reading Room Manchester's Digital Strategy breakfast event on 31st October, hence the Halloween theme.
What are you doing to get better leads?
iDataMine can help you identify your ecosystem and get your sales team topical conversations.
It's time you leveraged your relationships. It's time you got iDataMine.
Mira y conoce de mejor manera la Constitución Política de Colombia, la carta magna donde se encuentran los deberes, derechos y leyes que los ciudadanos de Colombia para que estos vivan en paz y armonía, sin problemas judiciales
MindRocket Media Group Capabilities DeckFinanceMRMG
As experts in K-20 education and workforce training thought leadership, our team can effectively help you communicate and execute your organizational vision. By engaging in our holistic “Customer Journey” approach we help you connect with the right target audience making every word and every moment count. We connect the dots from messaging to sales and operations by drawing upon current domain expertise and industry experience while leveraging our well-established industry relationships. We are experts in organizational growth strategies, audience communications, media production, and networking. We remove artificial barriers to provide integrated strategies and support that positively impact end-to-end product lifecycles in K-20 education and workforce and education technology.
Otherside Consulting business growth strategy is to foothold emerging companies striving to penetrate international markets, augment brand visibility, develop potential customer base and build continuous revenue opportunities to achieve long term growth objectives. Our mission is to connect the missing link between clients and customers, build strategic alliances and strengthen business relationships with companies all over the world.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
Markable Solutions is a B2B marketing solutions company reaching over 100,000 industry decision makers. We are very effective in targeted email marketing, white paper syndication and tele-follow up lead generation campaigns.
Leading Digital Marketing Agency in the USA Your Path to Online SuccessMarkethix
Introducing Markethix, a leading digital marketing agency in Florida. We at Markethix helps business to create a strong online presence and provide all in one digital marketing solution to generate ROI,sales, leads and more conversion. In this presentation we will discuss about the service offered by and why it is considered as one of the best digital marketing agency in USA.
Account Based Marketing: Technology, Strategy, and TeamworkVersature
Marketing Automation Isn’t the Future. It’s Now.
Anastasia Valentine, CMO, Versature
Are you getting the most out of your CRM and your marketing stack? Are you delivering personalized and tailored experiences that match your customer buying signals and conversion points? Does your Account Based Marketing end when the deal is signed or does it continue on through to Customer Success? Join Anastasia Valentine, CMO at Versature to learn how you can leverage marketing automation and artificial intelligence to scale, customize the client experience, and mine the hidden value laying dormant in your CRM data today. She will walk through the entire customer journey from the marketing experience through to customer success and advocacy, including investments in technology and people, measuring marketing and sales metrics and staying focused on delighting the customer using a powerful end to end technology stack.
ABM from Customer Attraction to Loyalty & Advocacy - Scaling Your Organizatio...Anastasia Valentine
Are you getting the most out of your CRM and your marketing stack? Are you delivering personalized and tailored experiences that match your customer buying signals and conversion points? Does your Account Based Marketing end when the deal is signed or does it continue on through to Customer Success? Join Anastasia Valentine, CMO at Versature to learn how you can leverage marketing automation and artificial intelligence to scale, customize the client experience, and mine the hidden value laying dormant in your CRM data today. She will walk through the entire customer journey from the marketing experience through to customer success and advocacy, including investments in technology and people, measuring marketing and sales metrics and staying focused on delighting the customer using a powerful end to end technology stack.
Showcasing Human Capital: How to Effectively Market a Professional Services FirmAchieve Internet
Effective marketing tactics for professional services firm marketing. In a service firm marketers do not have the luxury of marketing product features. The one key differentiator becomes the quality of your people and your core competencies. This presentation covers the importance of your Human Capital and the people that make up your Professional Services Firm
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
Brandmark is a digital marketing agency in India. We are a team of highly skilled individuals, from diverse Industrial background and vertical ranging from Digital Marketing, Advertisement, Market Research, Manufacturing, Finance, Marketing, Sales, E-commerce, Customer Solutions etc. Working towards one single goal to impart break through growth to your business, and to generate healthy ROI.
Brand Development Approach of ActiCase(AC).
A branding strategy helps establish a product within the market and to build a brand that will grow and mature. Making smart branding decisions up front is crucial since a company may have to live with their decisions for a long time
Similar to Introducing The Marketing Alliance - 7March2016 (20)
1. a work in progress
March 2015
The Marketing Alliance
Katherine Canipelli + Ken Kish + Cynthia Levesque + Scott Fields
Capabilities & Services
Creating Demand Generating Opportunities Realizing Value
2. The Marketing Alliance is a small team of independent marketing professionals who have joined forces to provide
cost-effective programs for companies that want to:
• Create foundational marketing platforms and outreach on a limited budget
• Find growth opportunities more efficiently and increase market awareness to accelerate new
business acquisition
• Realign sales, marketing, and customer support activities to overcome slow or negative growth
• Enhance perceived value and reputation to counter competitive market pressure
We’re the Virtual Marketing Department that you’ve dreamt about.
The Marketing Alliance brings together exceptionally diverse talents and perspectives—offering practical, versatile and
scalable solutions. We are former senior level corporate marketers who chose the independent professional path. Our
collective experience spans work with new venture startups to Middle Market to Global 2000 enterprises, from industrial
B2B to retail B2C channels to media entertainment, and from local to international markets. And we frequently tap into
our global professional networks for special insight, introductions, unique capabilities, and extra capacity.
We think strategically and work efficiently, collaborating to get the right things done well, designed with outcomes in mind.
Success is all about doing a few things exceptionally well
with market insights, agile strategy, persuasive creative, and disciplined execution
2
Katherine Canipelli Ken Kish Cynthia Levesque Scott Fields
3. BOFU
Conversion Content
One to Many One to OneOne to a Targeted Few
TOFU-MOFU
Promotions Content
Targeted SellingMarket Positioning
Acct-Based MarketingLead Generation
Facilitating Marketing & Sales Effectiveness
from Strategy to Outcomes
Here’s an overview of our core capabilities and modular solutions approach:
Core Content Assets
Demand Generation
Customer Experience
Research
Market & Brand
Assessments
Customer Data
Analysis
Market Planning &
Development
Buyer Personas &
Profiles
Segmentation
Strategies
Strategic Alignment
Tactical Priorities
Creating
Demand
Generating
Opportunities
Realizing
Value
Context
Understanding
through Research
Commercialization
Defining
Foundations
Communications
Guiding Conversations
Campaigns
Building Trust &
Commitment
Project Management
Team Collaboration
Executive Interviews
Web Surveys
Focus Groups
Community Forums
CRM & Lists
Data Analytics
Mind Mapping
Visualization Tools
Website Design/Hosting
CMS & Content Library
A/B Testing
Marketing Automation
Site Analytics
Social Analytics
Online Events
On-Demand Access
Email Marketing
Social Marketing
Progressive Profiling
Tech Platforms
Brand Identity
Digital Marketing &
Channels
Value-Based
Messages
Creative
Designing for
Impressions
4. Target Segment
Prospects
1,000 companies
Non-Candidates
(don’t buy what you offer)
400 companies
Candidates
(buy what you offer)
600 companies
High Nurtures
~7% = 40/600
40 companies
Qualified Leads
~3% = 20/600
20 companies
Low Nurtures
90% = 540/600
540 companies
Invest Less
CRM Systems
Digital + Event
Content + Community
Social + Network
Inbound + Outbound
Advertising + PR
Market & Brand
Assessments
Customer Experience
Research
Customer Data
Analysis
Target Market
5,000 companies
Market Universe
10,000 companies
Account-Based
Marketing
Current
Perception
Positioning
Objectives
Lead Generation
Evangelist
Advocate
Loyalist
Filtered
Opportunities
50% = 10 companies
For Best Results, We Design Solutions with Outcomes in Mind
Negotiate &
Close Deals
80% - 8 new accounts
Customer Experience + Journey
Invest More
100 % ROI SCENARIO
• $1MM marketing investment
• $8MM new revenue closed
• 8 deals closed @ $1MM each
• 25% gross profit = $2MM
(gross profit – marketing investment)
marketing investment
Marketing Automation
Multi-Channel Campaigns
Velocity
Predictability
Integrated Campaign Management
Strategic Marketing Alignment
Perceived Value Insights
Core Content
Segmentation + Lists
Buyer Personas + Profiles
Value-Based Messaging
Lead Management
Funnel Analytics
Relationship &
Retention
Core Content
Assets
Goals & Metrics
Campaign Development
Demand
Generation
Content Development
TOFU-MOFU-BOFU
Testing & Monitoring
Personalization
Progressive Profiling
Digital Marketing
& Channels
5. Marketing & Sales
Applications
Social Media for Business
(core)
Intelligence & Analytics
Applications
Collaboration Platforms &
Project Management
We’re Experienced with the Tools of the Trade
and picking up more every day to help our clients improve results
5
6. The Marketing Alliance
offering scalable best practices solutions backed by our network of specialists
Let’s talk about how we can help you improve your marketing &
sales effectiveness—and accelerate growth cost-effectively.
Katherine Canipelli kvcanipelli@marketingfolio.com 203-453-8949
Ken Kish bjkmarketingsolutions@gmail.com 740-972-5175
Creating Demand Generating Opportunities Realizing Value