1. INTRO TO WEB MEDIA
MTM 4085
Susan Murphy
@suzemuse
www.suzemuse.com
www.jestercreative.com #acwebmedia

2. CLASS RULES
Lateness makes me :(
No personal texting or phone calls during class.
Please don’t talk or otherwise disrupt the class
during lectures (unless you want to ask questions,
which is always encouraged!)
and don’t forget....
#acwebmedia

3. CLASS RULES
Taking photos, shooting video, tweeting, Facebook
updating, and live blogging of class activities are
ALLOWED and ENCOURAGED.
(just as long as you’re still paying attention!)
#acwebmedia

4. WHAT WILL YOU LEARN?
This is NOT a technical course
Common social media and online collaboration tools and their uses
How to use social media for school
How to use social media to find a job after you graduate
How to use social media in business
Creating a social media strategy
You will be blogging AND podcasting!
#acwebmedia

5. WHAT WILL YOU LEARN?
Goal: To prepare you to interact personally and
professionally in the online world, and equip you
with the knowledge to help you and your future
employers succeed with online tools and
technologies.
#acwebmedia

6. THE ASSIGNMENTS
Assignment #1: Blog (Individual) - 60 marks
Assignment #2: Online Listening Strategy
(Individual) - 30 marks
Assignment #3 - Podcast (Group) - 30 marks
Assignment #4 - Social Media Strategy - 60 marks
#acwebmedia

7. THE BOOK
Reading assignments
every week
Two multiple-choice
quizzes
Lots of discussion!
Where to get your book
#acwebmedia

8. THE REASON THIS
CLASS IS COOL
You are free to express yourself online during class,
outside of class, and learn more about how to make
social media tools work for you.
We have a secret Facebook Group!
We have a hashtag! #acwebmedia
We have a blog! http://webmedia.suzemuse.com
#acwebmedia

9. BLACKBOARD
#acwebmedia

10. ?
What is social media?
#acwebmedia

11. WHAT IS SOCIAL MEDIA?
It’s more than Facebook and Twitter
It also includes blogs, podcasts, video, webinars, and
e-Books.
It’s about sharing
It’s about conversation
It’s about PEOPLE.
#acwebmedia

12. A LITTLE
HISTORY LESSON
1997 1998-2002 2002-2004 2004-2007 2007-2012
SixDegrees LiveJournal MySpace YouTube FourSquare
Friendster Flickr Twitter Groupon
Delicious Facebook Google+
Second Life Digg ????
Wordpress
LinkedIN
#acwebmedia

13. In Plain English
#acwebmedia

14. LET’S MAKE ICE CREAM!
#acwebmedia

15. SOCIAL MEDIA IS ABOUT
Listening
Having conversations
Sharing
Collaborating
Learning
#acwebmedia

16. Why does
?
social media matter?
#acwebmedia

17. The Social Media Revolution
#acwebmedia

18. SOCIAL MEDIA
IS A HUGE DEAL
96% of people online who are under 30 have joined a social network
Years for radio to reach 50 million users? 38. Facebook reached 500 million
users in 1 year.
80 of companies use social media for recruitment. 94% of those use
LinkedIN.
YouTube is the 2nd largest search engine.
There are over 200 million blogs
Kindle e-Books have outsold paper books the past two Christmas seasons.
#acwebmedia

19. Still think social media is a
FAD?
#acwebmedia

20. It’s a fundamental shift...
...in the way
we communicate.
#acwebmedia

21. It’s how YOUR
future employers
are doing business.
#acwebmedia

22. ?
How do I use social media?
#acwebmedia

23. It’s not about the tools.
#acwebmedia

24. It’s about
the
conversations.
#acwebmedia

25. Listen Talk
Learn
Share
How do I use Collaborate
social media?
#acwebmedia

26. Listen
What do people care about?
What issues matter to them?
What do they need?
#acwebmedia

27. What stories can I tell?
What information do I have?
How can I encourage others to share too?
Share
#acwebmedia

28. Talk
How can I engage people?
What conversations should I have?
How do I get others talking?
#acwebmedia

29. How do I educate others?
How do I understand what’s important to people?
What teaching tools are available to me?
Learn
#acwebmedia

30. Collaborate
How do I get new ideas?
How do I encourage others to get involved?
How do I tap into the strengths of others?
#acwebmedia

31. L E T ’ S G E T S TA RT E D !
Right after the break.....
#acwebmedia

32. THIS WEEK IN
SOCIAL MEDIA
#acwebmedia

33. YOUR
HOME BASE
Setting up your blog
#acwebmedia

34. WHY DO I NEED A BLOG?
Your blog is your home base.
It’s where your content lives.
Blogs can be written or video.
We’re going to use Wordpress.
You’re being marked on it.
#acwebmedia

35. WHAT DO I NEED TO DO?
Set up a Wordpress blog
Wordpress.com for hosted blog
Wordpress.org to install on your own web space
Pick a template, or custom design one (you’re not
marked on your design)
Create an “About Me” page
#acwebmedia

36. WHAT DO I NEED TO DO?
You’ll be submitting 5 posts total (but feel free to blog
more often if the urge hits!)
Topics for your 5 posts are assigned by me
Let’s review the assignment in BlackBoard
#acwebmedia

37. BLOG INSPIRATION
Mitch Joel - Six Pixels of Separation
Christopher S. Penn - Awaken Your Superhero
Liz Strauss - Successful and Outstanding Blog(gers)
Amber Naslund - Brass Tack Thinking
#acwebmedia

38. #OVERWHELMED
Social media can be pretty overwhelming
So many tools, so little time
Where’s the best place to start?
#acwebmedia

39. Grow big ears.
#acwebmedia

40. SAY WHAT???
If you want to learn more about social media, you
need to LISTEN.
But what do you listen to? There’s a lot of stuff
online.
Next week, we are going to learn to LISTEN.
#acwebmedia

41. UNTIL THEN....
Publish blog post #1 - “Why is social media
important?” (and post the link to the assignment in
BlackBoard)
Purchase your text book, “Content Rules”.
#acwebmedia