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Video for Your Small Business


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Video for Your Small Business

  1. 1. Welcome!Video for Small Business
  2. 2. What We’ll Learn• What can I make a video about?• The most important thing to remember when making a video• Phases of production• Gear and Gadgets• Activity - Find the Story!• Discussion - Exploring Video for your Business
  3. 3. What’s wrong with this picture?
  4. 4. What can I make a video about?
  5. 5. Product Marketing
  6. 6. Interviews
  7. 7. What can I make a video about?• Market a product• Profile interesting people (clients, employees, community members)• Give advice, share expertise• Cover an event• Describe your services
  8. 8. What’s Your Story?• Every great video begins with a story• Every idea has a story waiting to be told• How do you find your story?
  9. 9. What are some ofthe elements of a good story?
  10. 10. A good story has abeginning, a middle and an end.
  11. 11. A good storysparks emotion
  12. 12. A good story provokes thought
  13. 13. The Production Process• Production is a three- Pre-Production step process• Often, people forget about pre-production Production• Pre-production is the storytelling step and is the MOST IMPORTANT! Post-Production
  14. 14. The Production Process Pre-Production Production works on the 80/20 rule: 80 percent of your work Production is in the pre- production step! Post-Production
  15. 15. How to Win at Pre-Production• Get Perspective: How are you going to tell the story? (is it first person? A narrative tale? An art video? A retrospective?)• Map it out: What are you going to to to tell the story about? (a clear roadmap of how you’re going to shoot - storyboard or script)• Plan it out: When, and where, and what do you need to shoot?
  16. 16. Scene Breakdown Map SCENE TECH PEOPLE PROPSSCENE II: INT. Camera Camera Op Coffee PotNIGHT: Jon comes Tripod Director Coffee Cupinto the kitchen 2x work lights with Audio Bathrobewearing a bathrobe stands Actor (Jon)and pours himself a Boom mic and polecup of coffee.• Group your scenes in ways that make sense (e.g. group all kitchen scenes together)• Plan it in advance - never wait till you get to location to figure out what to shoot!
  17. 17. Tips for a Smooth Production Day• Make sure you’ve got all the equipment you need and that you know how to use it.• Bring extra copies of the script• Get there early!• Strive for controlled chaos• Keep detailed notes as you shoot to make editing easier (recruit your most organized friend or employee!)• Hydrate!
  18. 18. Suze’s No-Slip Grip Bag
  19. 19. CameraYou don’t need todrop $1000 on acameraMany phonecameras these daysare HD!
  20. 20. TripodHave an optionavailable tostabilize yourcameraAgain, it doesn’thave to cost afortune!
  21. 21. Lighting• Shoot outdoors if possible• Control existing light or use work lights or desk lamps
  22. 22. Audio• Camera mics can work in close quarters• Use an external audio recorder or microphone ideally• Minimize background noise for best results
  23. 23. Hit the hardware store!• You can never have enough duct tape and clothespins on hand!
  24. 24. Post Production• There are a number of simple editing tools• Windows Movie Maker, iMovie are great and FREE!• YouTube has FREE editing features available now!• Adobe Premiere, Final Cut are not free and more advanced• Use the tools you feel most comfortable with
  25. 25. Tips for Smooth Editing• If you’ve done a good job with your script and have taken good notes when shooting, editing will be smooth!• Map your edit out on paper first - pick the best clips and be organized before you start.
  26. 26. A Word on Copyright• Ensure your music and images are not subject to copyright• You can use images and music licensed under (provided you give attribution)• Creative Commons images: MorgueFile, Flickr Creative Commons• Creative Commons (podsafe) music: Free Music Archive,,
  27. 27. Just Hit Publish!• Publish your video• Start promoting (blog, Twitter, Facebook, etc)• YouTube is the 2nd largest search engine!
  28. 28. 6 Steps to Great Video1) Figure out your story (brainstorm and write it down!).2) Figure out how you want to tell your story (yourperspective).3) Pre-production: Prepare your script scene by scene, listingaction, equipment, props and people. Plan the logistics of yourproduction.4) Production: Have a smooth shoot!5) Post production: Map out your edit on paper before youstart editing6) Publish: Get your video up on YouTube and tell the world!
  29. 29. More Learning!
  30. 30. Find the Story
  31. 31. Questions?Thoughts? Ideas?
  32. 32. Thank you!• Shawn MacDonell, CreatiVision, @passiontoaction• Susan Murphy, Jester Creative, @suzemuse• Patti Church, Algonquin College, @pattichurch• Follow The Third Place on Twitter @thirdplaceott• Join our Facebook Group - exclusively for TPO participants!